Loews Sapphire Falls Resort Opens

The 1,000-room Loews Sapphire Falls Resort has opened at Universal Orlando, along with a new attraction, Skull Island: Reign of Kong.

The Caribbean-themed hotel’s 115,000 square feet of meeting space will open this fall and includes a 41,000-square-foot ballroom, a 31,000-square-foot hall, 16 breakout rooms, 27,000 square feet of prefunction space and 16,000 square-feet of outdoor event space. Other amenities include a pool with a water slide, cabanas and a fire pit. The pool is surrounded by two sand beaches, a waterfall and a lush lagoon, where guests can pick up water taxis to Universal Orlando’s theme parks and CityWalk. Among the on-property dining outlets are Amatista Cookhouse, Strong Water Tavern and Drhum Club Kantine.

Universal’s new Skull Island mega attraction, according to the company’s description, transports guests “deep into a mysterious world, where their mission is to discover creatures of unknown origin with the 8th Wonder Expedition Company, the research team leading the excursion. After braving ancient temple ruins and encountering hostile natives, they board a massive 40-foot-long, 17-ton expedition vehicle to navigate the increasingly foreboding terrain.


By Lisa A. Grimaldi; originally published on http://www.meetings-conventions.com/

Above and Beyond the Conventional Norm

Kuala Lumpur Convention Centre Take Strides to Enhance Malaysia’s Reputation as a Premier Business Events Destination

The Kuala Lumpur Convention Centre (the Centre) has been busy in the first half of 2016, taking its role beyond the conventional norm of a venue provider to further benefit the local business events industry, its clients and visitors. Together with the progressing expansion to meet demand for higher capacity, the Centre has taken steps to enhance the already world-class infrastructure and support Kuala Lumpur’s growing reputation as a premier business events destination locally, regionally and internationally.

To boost the growth and professional development of Malaysia’s business events industry, the Centre has been strengthening its ties with local and international players, including the International Association of Professional Congress Organisers (IAPCO), Kuala Lumpur Tourism Bureau (KLTB), InvestKL and Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS).

According to Alan Pryor, the Centre’s General Manager, “we are working closely with industry players to collaborate and provide customised solutions and experiences that support the evolving and varied needs of our clients, as well as to influence their buying decisions and choose the Centre as their ‘Business Events Partner’. The Centre has also identified annual industry engagement initiatives to attract Buyers to Kuala Lumpur to experience Kuala Lumpur’s business events proposition”

Of great significance to Malaysia’s business events industy this year is the upcoming 55th ICCA (International Congress and Convention Association)* Congress to be held in Kuching, Sarawak, in November. This presents a significant occasion to showcase the country’s improving business events capabilities and offerings to over 700 industry professionals from around the world. To further support this momentous event, the Centre will be hosting pre- and post- ICCA Congress site visits for ICCA colleagues and delegates. Trade Media, Meeting Planners and ICCA members of the business events industry will be provided with an interactive experiential tour of Asia’s one and only AIPC (International Association of Congress Centres)** Gold Standard Venue, as well as an immersion into Malaysia multi-cultural diversity and the Kuala Lumpur City Centre (KLCC) precinct and its iconic attractions.

With the current tough global economic environment putting pressure on event budgets, the Centre continues to enhance its partnership approach by taking its client-centric focus to the next level. This involves the Centre’s team using all its experience garnered over 10 years of operation to work more closely with clients to help them manage and maximise their budgets effectively. For example, the Centre’s customisable solutions provide clients with a way to tailor their programmes to maximise room and space usage through quick room turnarounds, which can reduce the event space required and bring costs down.

In addition to quick room turnarounds, the Centre is exploring the use of non-traditional spaces to provide differentiated experiences for delegates and visitors. “Having prided ourselves on our flexible and innovative mind-set, we remained committed to ‘pushing the envelope’ with enhanced, creative and customised offerings that successfully deliver a truly unique experience for anyone attending events at our venue,” said Pryor.

Pryor further disclosed that the groundwork for the Centre’s expansion is currently underway with completion scheduled for 2018. The extension will provide an additional 10,000 sqm of flexible and multi-purpose space, which means more room to comfortably accommodate growing exhibitions, larger international association meetings, as well as concurrent events, as there is a growing demand by many current clients to grow their activities and/or events significantly.

In the second half of 2016, the Centre will welcome major tradeshows and consumer exhibitions such as the 17th International Architecture, Interior Design & Building Exhibition, Malaysia (ARCHIDEX) 2016, Mega Careers & Study Fair 2016 and Home Décor and Design Exhibition (HOMEDEC) 2016, as well as a host of high-profile international events including International Vessel Traffic System (VTS) Symposium 2016, International Forum on Disability Management (IFDM) 2016 and 15th Asian Oceania Congress of Neurology 2016.

For all the latest news and information on the Centre, visit www.klccconventioncentre.com.

ASAE Announces Mikky Ekko Will Perform at Power of A-Summit Awards Dinner


WASHINGTON—ASAE announces Mikky Ekko will be the musical entertainment at this year’s Power of A-Summit Awards Dinner on Wednesday, October 5 at the National Building Museum.

Mikky Ekko, a singer and songwriter who plays genre bending bluesy grit and urban pop, grew up traveling throughout the south with his preacher father steeped in gospel music. After settling in Nashville, he performed as a sideman in several bands and established himself as a songwriting collaborator and started to create his own music in 2009.

His big break came when Rihanna recorded his song “Stay” and asked him to sing on the record. It was nominated for the 2013 Best Pop Duo/Group Performance Grammy Award. Ekko released three singles in 2012, and two singles: “Feels Like the End” and “We Must Be Killers” were featured in the second season of Teen Wolf. In 2014, Ekko collaborated with David Guetta on the song called, “One Voice,” which was part of the United Nations’ “The World Needs More Campaign.”

“The Summit Awards Dinner is a great opportunity to honor the fantastic work associations are accomplishing in their communities. Our committed supporter and sponsor, Nashville, has selected another impressive musical guest this year,” said ASAE President and CEO John H. Graham IV, FASAE, CAE.

Nashville Convention & Visitors Corp (Nashville CVC) and Gaylord Opryland Resort and Convention Center provide entertainment for the Summit Awards Dinner and are longtime supporters of the association community.

“We constantly strive to present new, fresh, and outstanding talent to honor the outstanding award recipients,” said Butch Spyridon, President & CEO, Nashville CVC. “We think Mikky Ekko accomplishes all of those things. A Grammy nominated singer/songwriter with a magical voice – he will not disappoint!”

ASAE will have over 1,000 association and nonprofit professionals and supporters of the association sector at this year’s Power of A-Summit Awards Dinner. The event was created to recognize the excellent work in the association community to improve the quality of life through exemplary community-based programs. The dinner also supports the Power of A Fund, which increases awareness about the wealth of knowledge and resources in the association community with policymakers and other audiences.

The six organizations being honored for their work are: American College of Chest Physicians, American Counseling Association, Association for Corporate Growth, Indiana CPA Society, National Association of State Boating Law Administrators, and Public Library Association.

For more information about attending the Power of A-Summit Awards Dinner, visit asaecenter.org/summitdinner or contact Carla Lochiatto, CAE, at 202-626-2807 or clochiatto@asaenet.org.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE, skidwai@asaecenter.org, 202-326-9505.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit asaecenter.org.

Associated Luxury Hotels International (ALHI) Augments Portfolio in Atlanta, Georgia: InterContinental Buckhead Atlanta Joins Collection

InterContinental Buckhead Atlanta has been accepted into the distinguished portfolio of Associated Luxury Hotels International (ALHI). Located in the heart of the prestigious Buckhead neighborhood, the sophisticated AAA Four-Diamond hotel features 422 elegant guest rooms and suites, and more than 31,000 square feet of meeting and event space. This exceptional Meetings & Incentive hotel is now represented by ALHI to the North American Meetings & Incentive marketplace, according to ALHI President Jim Schultenover.

InterContinental Buckhead Atlanta becomes ALHI’s fifth Member hotel in Georgia, and the second in Atlanta within the two most popular areas of the city, by joining the luxurious 414-room Loews Atlanta Hotel in Atlanta’s fashionable Midtown district. ALHI’s portfolio also features Braselton, Georgia’s award-winning and recently expanded Chateau Élan in the picturesque North Georgia foothills, just outside of Atlanta’s beltway. While along the Georgia coast of Sea Island is the Forbes Five-Star The Cloister at Sea Island, plus the acclaimed, AAA Five-Diamond The Lodge at Sea Island Golf Club; all outstanding venues for meetings of all types.

Ideally located just steps from the world-class dining and shopping of Buckhead, InterContinental Buckhead Atlanta offers access to signature-area offerings such as the upscale Phipps Plaza, Lenox Square, Turner Field, Centennial Olympic Park, the Georgia Aquarium, the World of Coca-Cola, the CNN Studio Tour, Georgia Dome, and Philips Arena. The hotel’s 31,000 square feet of flexible meeting and event space includes the extraordinary 12,000-square-foot Windsor Ballroom, which features lavish décor and versatile space, and which can accommodate up to 850 for a sit-down dinner or 1,500 theatre-style. The lush Venetian Ballroom Terrace is another appealing option. Additional offerings at the 422-room contemporary hotel include the full-service SPA InterContinental, the award-winning Southern Art restaurant by celebrity chef Art Smith, a complimentary state-of-the-art 24/7 fitness center overlooking famed Peachtree Road, a heated saltwater outdoor pool, a grand lobby, and the popular Bourbon Bar. The hotel is just 14 miles from Hartsfield-Jackson International Airport.

“We are very pleased to expand our ALHI options in Atlanta to serve the incredible demand for meetings and conventions that we receive for the city,” said Schultenover. “In addition to its terrific location in upscale Buckhead, this hotel is widely acclaimed for consistently providing a high level of service, and for its very friendly Southern hospitality. It is another great venue in Atlanta for the accounts we serve.”

In addition to becoming a new Member in ALHI’s worldwide portfolio, InterContinental Buckhead Atlanta becomes the newest option in the “ALHI City Solutions Collection” luxury brand segment, which now features 56 of the best and brightest luxury-level city hotels in distinctive metropolitan areas around the world.

ALHI (alhi.com), the leading independent Global Sales Organization serving the North American Meetings & Incentive (M&I) marketplace, provides one-call local access for its distinguished Membership of over 250 luxury-level hotels and resorts, plus an Alliance including 23 luxury cruise ships appropriate for M&I programs, and Destination Management Companies (DMCs) in over 100 locations worldwide. ALHI serves its clientele with an impressive variety of Meeting & Incentive solutions around the globe.

ALHI is a membership-based, dues-funded Global Sales Organization, providing extensive GSO sales services throughout the United States and Canada at no cost to the Accounts, while providing valuable services, expertise, local connectivity, market intelligence, and account advocacy.

Collectively ALHI is prepared to assist Accounts in the U.S. and Canada with their programs in the U.S.A. and over 90 other countries worldwide. ALHI provides a team of experienced, proven and knowledgeable sales professionals for Account advocacy with full market one-call professional GSO sales assistance and access to their distinctive hotels, resorts, and venue resources for M&I programs of any size and scope worldwide. ALHI helps Accounts best achieve their objectives and budgets, with distinctive venues, vital insights, and responsible service to enhance the ease and success of their programs.

For more information about ALHI, to inquire about any of the ALHI portfolio properties and Alliance partners, and/or to acquire a free copy of ALHI’s “2016 Meeting Facilities Guide” or the ALHI app, contact your nearest of the 20 ALHI Global Sales offices situated coast-to-coast in the United States and in Canada, or call the “ALHI Group Desk” toll-free at 866-303-ALHI (2544), and visit alhi.com . ALHI Global Sales offices are located in Atlanta, Boston, Chicago, Connecticut, Dallas, Denver, Houston, Kansas City, Louisville, New York City, Orlando, Philadelphia, Phoenix, Richmond, Southern California (3), Toronto, Washington, D.C., and Washington (state). For specifics, go to alhi.com to identify the nearest “ALHI GSO Team” sales professionals in your state/area.

Delta Makes Industry-First Move Linking Corporate Meetings with Business Travel

Innovative program adds value to support ever important face-to-face meetings

Meetings and event coordinators at corporations must prove that event costs do not outweigh the meaningful value of face-to-face conversation. That’s exactly why Delta Air Lines is launching Delta Edge Meetings – to save companies money and time, while providing detailed reports on the program’s value.

“Our corporate partners see the value of face-to-face meetings but they’re not pleased with the cost and complicated experience that all too often comes along with corporate event planning,” said Bob Somers, S.V.P. – Global Sales. “This is an issue that corporate travel managers and event planners have had to deal with for years. They asked for a solution and we listened, collaborating with key customers to design the newest benefit in your Delta Edge™ suite of services.”

Available Aug. 1, Delta Edge Meetings is designed specifically for Delta corporate accounts to integrate with their existing corporate sales agreements, allowing corporate travel managers to easily manage meetings with full visibility to travel spend on Delta.

Jennie Ho, Managing Director – Specialty and Canada Sales, led the team that implemented this innovative program, the first of its kind at the intersection of the meetings group and corporate travel management. Companies participating in Delta Edge™, a tailored suite of beyond-contract services, will see the same benefits they currently enjoy under their corporate sales agreements linked to their meeting travel, including Priority Boarding.

Ho explained, “We wanted to make sure that every meeting attendee flying on Delta would receive the same benefits as their company’s business travelers, like complimentary access to Preferred Seats. This program ensures that the benefits of each company’s relationship with Delta are reaching all meeting participants.”

The program also automatically provides corporate travel managers with Delta’s best available pricing by comparing Delta Edge Meetings discounts and their company’s corporate sales agreement discounts. And meetings travel counts toward fulfillment of the targets under a customer’s corporate sales agreement, integrating both transient and meeting travel for corporations.

After meetings are registered with Delta, corporate travelers can book their meeting travel using the same channels they leverage for corporate travel today. Travel managers then have the option to receive reporting and additional financial incentives.

Norma Dean, Director – Specialty Sales, did her homework as this program progressed through development, she said, “We held more than 50 focus groups over the past three years, all with the goal of partnering with corporate travel managers and meeting professionals to develop a program that best meets their needs. Over 200 customers have helped us fine tune and develop this program and it won’t stop there, once the program is live our first priority will be continuous improvement by sourcing customer feedback.”

Delta Edge Meetings offers outstanding flexibility, desired simplicity and valuable benefits with the goal of creating maximum value for corporate customers.

ASAE Names Future Host Cities for 2018 through 2022

WASHINGTON—Following a very competitive bidding process, ASAE announces the host cities for the 2018 through 2022 ASAE Annual Meeting & Expositions.

The ASAE Annual Meeting & Exposition attracts thousands of association executives and hundreds of exhibitors each year, and it’s the flagship education and exposition for associations and nonprofit organizations in the United States.

List of Future Host Cities:

  • 2018: Chicago, IL | August 18-21, 2018 | McCormick Place – West Building
  • 2019: Columbus, Ohio | August 10-13, 2019 | Greater Columbus Convention Center
  • 2020: Las Vegas, NV | August 8-11, 2020 | Mandalay Bay Resort & Casino, Las Vegas
  • 2021: Dallas, Texas | August 14-17, 2021 | Kay Baily Hutchison Convention Center Dallas
  • 2022: Atlanta, GA | August 6-9, 2022 | Georgia World Congress Center

“Congratulations to the cities selected for our 2018, 2019, 2020, 2021, and 2022 ASAE Annual Meeting & Expositions. We had seven cities that were finalists in our selection process, and each one did a fantastic job,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE. “The proposals submitted by the winning cities exceeded our expectations. Looking forward to growing our partnerships with the respective convention and visitors bureaus in the coming years as we plan exciting and engaging meetings.”

Among the association executives who attend the ASAE Annual Meeting & Exposition are those who select destinations for their own organization’s meetings and events. It is estimated that 20% of the delegates who attend the ASAE Annual Meeting & Exposition book their own conventions in the host city within five years.

“If our members are as impressed as we are with the hospitality, convention facilities, hotels, restaurants, and entertainment as well as overall experience at our meeting, I anticipate they will strongly consider bringing their own association meetings to these cities,” added Graham.

ASAE last held its meeting in Chicago in 2007, which had the highest attendance of association executives. In 2019, it will be the first time Columbus, Ohio has ever hosted an ASAE Annual Meeting & Exposition. Las Vegas last hosted the Annual Meeting & Exposition in 1969. ASAE will be returning to both Dallas and Atlanta 9 years after they hosted the 2012 and 2013 Annual Meeting & Exposition respectively.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE, skidwai@asaecenter.org, 202-326-9505.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit asaecenter.org.

Submissions for ASAE Foundation’s Innovation Grants Program Available for Associations

WASHINGTON—ASAE Foundation is accepting applications for its Innovation Grants Program (IGP) through September 30. Celebrating its fifth year, IGP is a program that provides monetary awards to support innovation exploration and development in the association community. These grants are funded through a major grant from the SunTrust Foundation and additional support from Whiteford, Taylor, & Preston L.L.P. and other donors.

There will be up to four grants awarded in three categories: travel, exploration, and hybrid (a combination of travel and exploration). Grant recipients will receive awards up to $10,000.

“The Innovation Grant Program has been a great resource for our community because associations created new programs and services that benefited our members and communities. We appreciate the support from SunTrust Foundation, Whiteford, Taylor & Preston L.L.P and others who have contributed to the program. I encourage our members to apply, so they can continue to innovate and deliver tremendous results,” said Chair-Elect, ASAE Chair of ASAE Foundation Scott Wiley, FASAE, CAE, President & CEO, Ohio Society of CPAs.

Individuals from professional or trade associations, nonprofits, association industry partners, and consulting companies that serve the association community are eligible to apply, and applicants or applicant teams must include at least one ASAE member. The ASAE Foundation is looking for proactive and creative ideas that help propel association management in such areas as leadership development, technology, marketing, membership and community engagement, product development, and business practices.

“The programs and services our members develop impacts everyone on a daily basis. ASAE Foundation strives to educate our community about the different approaches associations are using to implement projects, ideas and services. These grants have benefited our members because they are able to try new ideas and share their results, which is an invaluable resource,” said ASAE Executive Vice President and President of the ASAE Foundation Susan Robertson, CAE.

Criteria and details about the application process are on asaecenter.org/IGP. For questions regarding the innovation grants, please contact Dr. Sharon E. Moss, CAE, at smoss@asaecenter.org.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE skidwai@asaecenter.org, 202-326-9505

About ASAE and the ASAE Foundation

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

Prague Introduces Mobile App for Meeting Planners

Prague Convention Bureau in cooperation with C.O.T. media publishing house and with the support of Prague City Tourism launched a mobile app to help meeting planners explore Prague congress opportunities. “Prague Meeting Planners’ Guide” app is available for smartphones with Android, iOS and Windows Phone operating systems free of charge.

Those interested can download the “Prague Meeting Planners’ Guide” in app stores from the second half of June. Mobile app is intended especially for meeting planners seeking the right venue and services providers for their event in Prague. Basic information about the capital, various types of conference venues, an overview of hotels and restaurants, professional conference organizers (PCOs) and destination management companies (DMC) as well as providers of other related services can be found via the app.

“Mobile app complements the existing printed version of Prague Meeting Planners’ Guide and destination presentation, which we update regularly and their digital versions are available for download on our website. The key benefit of the app is that all the information is easily accessible and always at hand. The app also allows to filter the data according to various criteria, such as venue capacity or type,” said Roman Muška, Managing Director at Prague Convention Bureau.

The owners of Android based smartphones can download the app in English here. iOS version is available on this link and Windows Phone here.

Hargrove Named Top DC Area Family-Owned Business

To walk through Hargrove Inc.’s Lanham headquarters is to enter a world not unlike that of a Hollywood movie set: There are enormous props, sprawling signs and enough production and staging equipment to stage a presidential inauguration.

Which is why one of the things that Hargrove is famous for is — you guessed it — presidential inaugurations. They’ve been involved in every inauguration since President Harry Truman’s in 1949 and the company’s founder, Earl Hargrove Jr. once held the nickname “The President’s Prop Man.” In 2013 the company was awarded the contract for the presidential inauguration of Barack Obama, the 17th consecutive inauguration celebration managed by Hargrove and its first as a certified woman-owned business.

The event speciality company manages its production work from a 365,000-square-foot facility that sits atop a 77-acre site. The space allows the company to complete production work onsite and includes a 35,000-square-foot fabrication shop and 35 work stations for such tasks that range from woodworking to plastic production work.

Originally founded in 1946 as a window dressing company by Hargrove Jr. and his father, Earl Hargrove Sr., the company has grown to focus on trade shows, events and exhibits and has grown to 225 employees and $80 million in annual revenue. Hargrove Jr.’s daughter Carla McGill and her husband Tim McGill now lead the company and represent the family’s third generation of leadership. Carla has been working for the company ever since she was a teenager and is also joined in the company by her sister Cindy Hargrove, who works for the company as a sales executive.

The company still has active accounts that date back to the first generation of business, over 60 years ago. One example: The International Monetary Fund and World Bank.

“My sister-in-law still handles that account and they expect a family member to be involved with them,” says Tim, who points to the personal touch of how the company handles accounts as a reason behind its success.

But the longevity of the business has paid off to the company in other ways, too.

“What’s important to us is all of the families that make up this business,” says Tim. “We have many generations of the same family working within the organization. To us, that’s what a family organization is and that’s what we’re most proud of as a family business.”

A Closer Look

Revenue:$80 million

Headquarters: Lanham

Employees: 225

CEO: Tim McGill

Generations: Three

Description: Produces special events, trade shows and exhibits

More than 40 percent of meetings professionals use laptops & devices to capture content realtime, according to research for IMEX America by MPI

Emphasizing the growing role that technology plays in the meetings world, key findings of new research carried out for IMEX America by Meeting Professionals International (MPI) show that more than 40 percent of the MPI Research Panel members surveyed use laptops or mobile devices to capture content realtime.

Of that group 10.5 percent of these professionals always use them for note taking and 31.6 percent use them sometimes. Handwritten notes continue to be the choice of the majority (57.1 percent) while just 0.8 percent record their observations.

Carina Bauer, CEO of the IMEX Group observed: “In an era when capturing live content on laptops, tablets and smartphones is intrinsic to our working lives, it is interesting to quantify the extent to which they are being used in conferences and meetings at present. With millennials “keyboarding” virtually everything from an early age, usage is only likely to increase in the near future.”

In this same research conducted in May, IMEX America also asked MPI members what the ideal length of a traditional conference presentation by a single speaker should be, excluding Q&A. 43.6 percent thought 30 minutes, 40.6 percent chose 20 minutes, 15 percent said it should be 15 minutes and only 0.8 percent selected 10 minutes.

Carina Bauer commented: “When I entered the industry 14 years ago, the usual conference speech was 45 to 60 minutes. This snapshot study shows that over 80 percent of attendees favour a 20 to 30 minute speech and I would not be surprised if this trend continues to reduce with the advance of TED-style programming and the desire for people to spend time exchanging ideas with their peers, as much as hearing from talking heads. MPI’s recent World Education Congress (WEC) in Atlantic City showcased this trend well by having a great range of formats and lengths for sessions. One size fits all no longer works for the average conference attendee.”