| The International Association of Exhibitions and Events™ (IAEE) released today an updated version of its white paper, Future Trends Impacting the Exhibitions and Events Industry, created by the IAEE Future Trends Task Force, chaired by Francis J. Friedman, President of Time & Place Strategies, Inc. Originally released in 2013, the report identifies and addresses major trends that will impact the exhibitions and events industry within the next three years.
“Trends that we reported in white papers over the last two years are now maturing and appearing more consistently at exhibitions and events,” said Friedman. “We recommend referring to these previous reports for what is happening now, and using this updated version to prepare for what’s coming over the next three years.”
Friedman noted that some of the major updates in the 2015 edition address the areas of data capture and converting the data obtained into business strategies and plans. Data security is also becoming an even more urgent concern for the industry, given the significant rise in data hacking. Physical security at venues and contingent plans to manage a potential “threat” are also an increasingly important aspect of managing an exhibition or event.
Education is another increasingly important element at trade shows and events. The industry will need to upgrade its teaching and learning approaches – and technologies – to accommodate the broad spectrum of changing attendee demographics and learning styles.
Finally, the exhibitions and events industry is concerned about the global economic picture ahead. Internationally, there is the crisis in the Middle East; a dramatic drop in the price of oil and other commodities; the economic slowdown in China; Europe’s lack of growth at a sustained economic growth rate; and Japan still experiencing a very soft economy. The stock market has shown consistent growth since 2009. However, gurus predict the market will be in for a major “correction” (read as decline) within the next two years. The sharp drop in the market in August when China re-valued its currency was an indication of how sensitive the stock market is to larger economic forces. Domestically, the Federal Reserve (FED) may soon raise interest rates, which will increase the cost of borrowed money and investment capital across our entire economy. We can expect future rate increases in the years ahead, as well as the FED using the funds rate as a tool to keep the economy moving. Rate increases also increase the cost of government debt leading to tax increases, which in turn slow down economic development.
Friedman summarized that the task force saw the future ahead as one in which the exhibitions and events industry will continue to face significant ongoing changes across every aspect of producing a trade show.
“The information contained in this white paper is key to show organizers and valuable supplier partners as they formulate their strategic plans,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “Although show organizers are very adept at handling rapid changes, having a fairly good idea of what to expect is an invaluable aid, which is exactly what this publication provides.”
Click here to download all editions of the Future Trends Impacting the Exhibitions and Events Industry.
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: BearCom, Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, San Antonio Convention & Visitors Bureau, SkyTeam Airline Alliance, Streampoint Solutions, Visit Anaheim, Visit Baltimore, Visit Orlando and VoiceLogic. Visit www.iaee.com for more information.
New survey shows business leaders continue to invest in face-to-face meetings to drive positive business outcomes, produce a positive return and develop professionally
Washington, D.C. – Business leaders report that in-person meetings are important to their companies, beneficial to operations and critical to career development, according to a new survey released by the national coalition Meetings Mean Business (MMB). As a result, corporate leaders are making in-person meetings a financial priority and report increasing investment in face-to-face meetings in 2016.
“The survey looks at how face-to-face meetings help drive top-line growth and bottom line results for the business community, said Richard Harper, executive vice president at HelmsBriscoe and co-chair of Meetings Mean Business. “The results show that face-to-face continues to be a platform that provides value to the business community.”
The survey shows that in-person meetings are beneficial to several aspects of business operations, including the ability to close deals, engage a team and develop professionally. Executives report that meetings improve their ability to network, grow professional and grow their company’s bottom line. Four in five surveyed believe they have attended an in-person meeting, conference or event that would not have yielded the same success as one conducted remotely. The survey also finds that meetings enable successful and meaningful connections. The majority of executives agree that team engagement, collaboration, professional development and productivity are improved by participation in in-person meetings, conferences and events.
“In-person meetings are a priority investment for executive leaders, with 92 percent planning to invest as much if not more in 2016 as they did last year,” says Michael Dominguez, senior vice president and chief sales officer for MGM Resorts International and co-chair of Meetings Mean Business. “Business executives clearly understand the value of bringing people together in-person to achieve positive outcomes whether it’s for adding value to the bottom line, engaging their employees or growing their own careers.”
When asked more specifically about the value of in-person meetings:
- Nine in ten executives say meetings improve their ability to close deals (93%), network (90%) and grow professionally (88%).
- Eighty-nine percent of executives agree that new business opportunities (86%), workforce engagement (80%), training (73%) and staying up-to-date on industry trends (62%) are best accomplished face-to-face.
- Ninety-seven percent find that meetings deliver a return on investment
- Eighty-six percent of executives believe that face-to-face meetings help improve the bottom line.
To learn more about our key findings check out our results here.
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About the Survey
From October 6-16, 2015, APCO Insight conducted an online quantitative survey among senior executives in mid-sized to large companies. A total of 150 respondents participated in the survey. To participate, all respondents have to be between the ages of 30 and 69 years old and employed full-time in a senior-level position by a for-profit company. Participants represent a wide variety of industries and company departments, including financial services, healthcare, consulting, retail, manufacturing and hospitality.
WASHINGTON, DC (January 2016) – In celebration of its anniversary, Associated Luxury Hotels International has just launched the “2016 ALHI 30th Anniversary Private Sale” for new 2016 meetings and programs. Available exclusively through the ALHI Global Sales Organization (GSO) for new business booked at participating ALHI member hotels and resorts for 2016, the “Anniversary Private Sale” assists planners, and the organizations they serve, to save and gain with their 2016 programs. In addition to the best rates and terms at the AAA Four- and Five-Diamond quality hotels and resorts, the “Anniversary Private Sale” provides to new business a special incentive with – appropriately for the 30th anniversary — one complimentary room for every 30 rooms booked. The program must be booked through ALHI by March 31, 2016, and actualized before December 31, 2016. The program must have a minimum of a three-night stay, and a minimum of 30 rooms or more on the peak night, and must be initiated with the ALHI GSO to receive the special benefits.
“The ‘Anniversary Private Sale’ is a very nice bonus for short-term business, and a great way to celebrate our anniversary. It enables meeting professionals and incentive travel specialists to stretch their program’s dollars further, while maintaining the consistent luxury-level quality of ALHI’s distinguished hotels and resorts for their programs and valued attendees,” said Jim Schultenover, president of ALHI.
ALHI (alhi.com) is the leading worldwide independent Global Sales Organization serving the North American Meetings & Incentive marketplace for its distinguished membership of over 250 luxury-level hotels and resorts around the world.
Planners can select from more than 60 ALHI participating hotels and resorts that are contributing in the “2016 ALHI 30th Anniversary Private Sale.” This includes 14 options in the West U.S., 10 choices in the Midwest U.S., 15 options in the South U.S., 13 options in the East U.S., and 8 choices outside of the U.S.
For information on the “ALHI Private Sale,” and for a list of participating ALHI hotels and resorts, go to alhi.com/privatesale . Or contact your nearest ALHI Global Sales Office, which can be found by visiting the “ALHI Team” section on alhi.com .
ALHI hotels and resorts that are participating in the Western U.S. region include:
- Bacara Resort & Spa (Santa Barbara, California)
- Fairmont Grand Del Mar (San Diego, California)
- Fairmont Scottsdale Princess (Scottsdale, Arizona)
- Gateway Canyons Resort & Spa (Gateway, Colorado)
- Hotel del Coronado (Coronado/San Diego, California)
- Little America Hotel (Salt Lake City, Utah)
- Loews Coronado Bay (Coronado/San Diego, California)
- Monte Carlo Resort and Casino (Las Vegas, Nevada)
- Motif Seattle (Seattle, Washington)
- Pebble Beach Resorts (The Inn at Spanish Bay) (Pebble Beach, California)
- Royal Palms Resort and Spa (Phoenix, Arizona)
- The Coeur d’Alene Resort (Coeur d’Alene, Idaho)
- The Grand America Hotel (Salt Lake City, Utah)
- Turtle Bay Resort (North Shore, Oahu, Hawaii)
Midwest U.S. participating ALHI member hotels and resorts include:
- Adolphus Hotel (Dallas, Texas)
- AT&T Executive Education & Conference Center (Austin, Texas)
- Hotel Sorella Country Club Plaza (Kansas City, Missouri)
- InterContinental Chicago Magnificent Mile (Chicago, Illinois)
- InterContinental Dallas (Dallas, Texas)
- Loews Minneapolis Hotel (Minneapolis, Minnesota)
- Royal Sonesta Houston (Houston, Texas)
- The Houstonian Hotel, Club & Spa (Houston, Texas)
- The Langham, Chicago (Chicago, Illinois)
- The Peninsula Chicago (Chicago, Illinois)
Options for the “ALHI Private Sale” in the South U.S. region include:
- Chateau Élan (Braselton/Atlanta, Georgia)
- Condado Vanderbilt Hotel (San Juan, Puerto Rico)
- Fontainebleau (Miami Beach, Florida)
- Loews Atlanta Hotel (Atlanta, Georgia)
- Loews Don CeSar Hotel (St. Pete Beach, Florida)
- Loews Miami Beach Hotel (Miami Beach, Florida)
- Loews New Orleans Hotel (New Orleans, Louisiana)
- Loews Vanderbilt Hotel (Nashville, Tennessee)
- Royal Sonesta New Orleans (New Orleans, Louisiana)
- Saddlebrook Resort (Tampa, Florida)
- Sonesta Resort Hilton Head Island (Hilton Head Island, South Carolina)
- The Biltmore (Miami/Coral Gables, Florida)
- The Henderson Beach & Spa Resort (Destin, Florida)
- The Naples Beach Hotel & Golf Club (Naples, Florida)
- The Villas of Grand Cypress (Orlando, Florida)
Participating ALHI member hotels and resorts in the East U.S. include:
- Colonial Williamsburg Hotels (Williamsburg, Virginia)
- Lansdowne Resort (Leesburg, Virginia)
- Loews Annapolis Hotel (Annapolis, Maryland)
- Loews Philadelphia Hotel (Philadelphia, Pennsylvania)
- Lotte New York Palace (New York, New York)
- Mohegan Sun (Uncasville, Connecticut)
- Royal Sonesta Boston (Boston, Massachusetts)
- Royal Sonesta Harbor Court Baltimore (Baltimore, Maryland)
- Salamander Resort & Spa (Middleburg, Virginia)
- Seaport Hotel and World Trade Center (Boston, Massachusetts)
- The Langham, Boston (Boston, Massachusetts)
- The Washington Court Hotel (Washington, D.C.)
- The Watergate Hotel (Washington, D.C.)
Participating hotels and resorts outside of the U.S. include:
- Fairmont Southampton (Southampton Parish, Bermuda)
- Grand Fiesta Americana Coral Beach Cancun (Cancun, Mexico)
- Hamilton Princess & Beach Club (Pembroke Parish, Bermuda)
- LIVE Aqua Cancun (Cancun, Mexico)
- Newstead Belmont Hills Golf Resort & Spa (Paget Parish, Bermuda)
- Pan Pacific Vancouver (Vancouver, Canada)
- Rosewood Tucker’s Point (Hamilton Parish, Bermuda)
- Santa Barbara Beach & Golf Resort (Nieuwpoort, Curacao).
For information about the “2016 ALHI 30th Anniversary Private Sale,” any of the participating ALHI Member hotels or resorts, or all of ALHI’s other Members and resources, planners should contact their nearest of the 20 professionally-staffed ALHI Global Sales offices situated coast-to-coast in the United States and in Canada.
There are ALHI Global Sales Office locations in Atlanta, Boston, Chicago, Connecticut, Dallas, Denver, Houston, Kansas City, Louisville, New York City, Orlando, Philadelphia, Phoenix, Richmond, Southern California (3), Toronto, Washington, D.C., and Washington (state). For specifics, go to alhi.com to identify the nearest “ALHI GSO Team” sales professionals in your state/area.
ALHI (alhi.com) provides one-call local access for its distinguished membership of over 250 luxury-level hotels and resorts around the world. ALHI’s portfolio now features more than 100 international hotel and resort options in 44 countries, Destination Management Companies (DMCs) in over 100 destinations, plus a variety of 23 luxury-level cruise ships (Norwegian Cruise Line, Regent Seven Seas Cruises and Oceania Cruises), to complement its extraordinary portfolio in the U.S., in order to best serve its Accounts with an impressive variety of solutions around the world. ALHI’s 170+ Four- and Five-Diamond/Star quality hotels and resorts in North America feature more than 115,000 rooms and 10 million square feet of function space.
In addition, ALHI provides very useful information on 13 defined “Luxury Brand Segments” within the ALHI portfolio which makes it easy for planners to quickly identify site-specific solutions for their programs. The specialty segments include: “Big Box Solutions Collection,” “Level 5 Collection,” “City Solutions,” “Passport Collection,” “Golf Collection,” “Entertainment Solutions,” “U-200 Gems Collection,” “Historic Collection,” “Beach & Island Collection,” “Mountain Resort Collection,” “Bermuda, Bahamas & Caribbean Collection,” “Ocean Line” and “DMC Solutions.”
ALHI is a member dues-funded Global Sales Organization, so there is no cost to the planning organization to access the ALHI GSO network with local professionals throughout the United States and Canada, providing valuable expertise, and ease of discussing viable options for programs.
Collectively ALHI is prepared to assist Accounts in the U.S. and Canada with their programs in the U.S.A. and over 90 other countries worldwide. ALHI provides a team of experienced and knowledgeable sales professionals for Account advocacy with full market one-call professional GSO sales assistance and access to their distinctive hotels, resorts, and venue resources for M&I programs of any size and scope worldwide.
ALHI helps Accounts best achieve their objectives and budgets, with distinctive venues, vital insights, and responsible service to enhance the ease and success of their programs.
For more information about ALHI, to inquire about any of the ALHI portfolio properties and Alliance partners, and/or to acquire a free copy of ALHI’s “2016 Meeting Facilities Guide” or the ALHI app, contact your nearest ALHI Global Sales Office, or call the “ALHI Group Desk” toll-free at 866-303-ALHI (2544), and visit alhi.com .
|IMEX in Frankfurt, taking place from 19 to 21 April, has partnered again with UNICEO, the network for corporate event decision-makers.
IMEX will partner with UNICEO to support IMEX Exclusively Corporate @IMEX, which is on Monday 18 April prior to the show. This packed event, taking place at the exclusive Villa Kennedy, incorporates education and networking designed specifically for corporate meeting and event planners at all levels to foster valuable relationships and share best practice.
|UNICEO, which brings together corporate events organisation professionals in blue chip companies, associations and institutions at an international level, will offer its members the opportunity to attend this programme and will also be organising other member activities in Frankfurt including a VIP dinner, supported by IMEX.|
|Debora Piovesan, Vice President at UNICEO, explains: “IMEX is one of the leading trade shows in the sector and offers interesting education and networking opportunities to our members. With this partnership, our members will be able to combine our Leaders Meeting with the IMEX Exclusively Corporate Programme.”
Carina Bauer, CEO of IMEX Group, adds: “It’s vital for the meetings industry to sustain its strong connection with the corporate community that UNICEO represents. The success of our Exclusively Corporate @IMEX programme shows that there is an appetite in this community for connecting and developing – building peer-to-peer relationships with other corporate meeting planners and sharing best practice. We are delighted to be working with the UNICEO members and hope to support them for many years to come.”
Next in the series of educational and networking breakfasts within the Prague Convention Bureau Ambassador Programme took place at the Clarion Congress Hotel Prague on Wednesday, 13th January, 2016. Patron of the Ambassador Programme Prof. MD. Julius Špičák, PhD, Head of the Hepatogastroenterology Department of the Institute of Clinical and Experimental Medicine in Prague shared his experience in organizing international congresses and conferences with more than 30 Czech scientists, doctors, and other experts.
Prof. Špičák began organizing international congresses and conferences in 1992. The first achievement was the organization of the European Gastroenterology Association workshop (ESGE) with the first ever live parallel video feed from several endoscopic operating rooms. The largest event he organized was the prestigious international medical congress UEGW 2004 (United European Gastroenterology Week), which attracted almost 10.000 delegates from 60 countries to Prague. Prof. Špičák was also the President of the Congress.
“I see a significant shift in terms of acquiring congresses to destination over the past 20 years. Previously, the acquisition and organization of the events were quite amateurish. Nowadays, there is a structure of convention companies and agencies providing professional logistics around each scientific community. To collaborate with a professional agency that guarantees not only a top quality presentation during the candidacy, but, subsequently, also the organization of the events on the professional level is absolutely essential.” says prof. Špičák, and he adds: “The key factors behind the successful candidacy are then the applicant’s personality, credibility and reputation in the scientific community, and the applicant’s professional achievements acknowledged by the community. The scientific content of the conference, renowned names of the keynote speakers, and last but not least, an attractive destination follow in the list.”
The event primarily aims to motivate potential and existing ambassadors to candidate for international congresses to Prague and to encourage its participants in their efforts and activities.
With practical information regarding specific candidacy support contributed: Zdeněk Giormani, Director of the Czech Convention Bureau, and Roman Muška, Director of the Prague Convention Bureau. New trends in the congress organization and factors influencing the choice of destination were mentioned during the final discussion of participants and guests.
The Professional Convention Management Association [PCMA] and PCMA 2015 Chair, Ray Kopcinski announced Isabel Bardinet, CEO of the European Society of Cardiology, as the winner of the 2015 Chairman’s Award.
The PCMA Chairman’s Award recognizes an individual or an organization for their unique achievements or contributions to the meetings industry in the previous year. This year, Bardinet’s creativity and leadership demonstrated how meetings can leave a lasting legacy.
Not only has The European Society of Cardiology grown impressively throughout the globe and provided superior education at their annual congress, in 2015 they teamed up with local partners to create the “Heart Trail” – a walking-tour exhibit which opened during the congress that brought 34,000 delegates to London.
Running along the South bank between the London Eye and Tower bridge, the walking-tour urged participants to engage in challenges that provided insights about heart health. As a result, the European Society of Cardiology has created a lasting, meaningful legacy of health awareness for London citizens and the many tourists who visit. Associations take note: involving the local community to spread your mission is your future.
2016 starts with great entertainment in Reno
RENO, NV – While Lake Tahoe continues to get the best snow its seen in years, the Silver Legacy Resort Casino in Reno continues to get the biggest names in entertainment all under one roof. With daily transportation from the hotel up to the mountain, Silver Legacy is the perfect place to stay for access to the slopes during the day and a rockin’ concert or comedy show at night. Here’s a look at who’s coming to Downtown Reno in the next few months:
- Martin Lawrence, Jan. 15
- Stars of “Nashville” featuring Charles Esten and Chris Carmack, Jan. 16
- Paquita la del Barrio, Jan. 23
- Donny Osmond, Jan. 29
- The Piano Guys, Feb. 5
- Mike Tyson: Undisputed truth, Feb. 6
The raw, no-holds barred life story told by the legend himself
- Cheech & Chong, Feb. 12
- JJ Lin, Feb. 14
- Ramon Ayala with Ramon Ayala Jr., Feb. 19
- Jim Jefferies, Feb. 20
If you haven’t been to Silver Legacy lately, you might not know that the world famous comedy club, the Laugh Factory, opened its Reno location right in the center of our Home Sweet Dome. Hailed as the “#1 Comedy Club in the Country” by USA Today, the Laugh Factory has featured some of today’s biggest comedians including Tim Allen, Jim Carrey, Dave Chappelle, and Dane Cook. Shows are six nights a week with two performances on Friday and Saturday.
- Steve “Mudflap” McGrew, Jan. 5 – 10
- J. Chris Newberg, Jan. 12 – 17
- Tim Gaither, Jan. 19 – 24
- Brian Monarch, Jan. 26 – 27
- Theo Von, Jan. 28 – 31
- Gerry Bednob, Feb. 2 – 7
- Bob Zany, Feb. 16 – 21
- Jamie Kennedy, Mar. 11 – 13
Stage something rebellious next door at our sister property, the Eldorado Resort Casino with Tony Award nominee “Footloose” dancing its way to the Eldorado Theatre Jan. 19 through April 17.
If you’re looking for fun for all ages, enjoy free, world-class circus shows all day, every day at Circus Circus Reno, right smack in the middle of carnival-style and redemption-style games of the midway. Circus performances include comedic dog shows and Imperial Acrobats from China.
Don’t forget to mark your calendars as special event season is just around the corner! Get your share of over 20,000 pounds of chicken wings slathered in dozens of unique sauces when the Biggest Little City Wing Fest returns July 2-4 in Downtown Reno.
Tickets for all upcoming concerts at the Silver Legacy and the Laugh Factory can be purchased by calling 775-325-7401 or by visiting Ticketmaster.com. Take advantage of Silver Legacy’s great room offer and save 20% off a hotel room when you purchase a ticket to any upcoming show and book online using the code SILV15.
About Silver Legacy
Located in the heart of the biggest little city, Silver Legacy Resort Casino is a premier destination, boasting the perfect amenities for any getaway. Featuring spacious guest rooms and suites, big-name entertainment, award-winning restaurants and the best darn outdoor and special events in the west. Enjoy world-class skiing, kayaking on the Truckee River and all things outdoors along with the only accredited museum in Nevada and arts & culture scene with international acclaim. Silver Legacy makes it easy and affordable to experience the best year round! To stay up-to-date with Silver Legacy Resort Casino, visit us at www.SilverLegacy.com or follow us on Facebook and Twitter.
WASHINGTON—ASAE Foundation announces the four winning projects for the Innovation Grants Program (IGP), which received 61 applications this year. Each winner will receive up to $10,000, and they will be recognized during ASAE’s 2016 Great Ideas Conference, March 13-15, at the Broadmoor in Colorado Springs, Colorado. These grants are funded through a major grant from the SunTrust Foundation and additional support from Whiteford, Taylor, & Preston L.L.P.
The four winners are:
Endocrine Society-Hormone Health Network
Hormonal Hot Spots-Tour of the US Endocrine System
NAFSA: Association of International Educators
International Education (IE) Competencies Assessment and Career Planner
Organ Donation and Transplantation Alliance
Saving and Healing Lives by Increasing Kidney Utilization
Sports Turf Managers Association
How Much is Too Much?
“Through the application process, our committee received great examples of associations engaging in truly innovative work which makes it a difficult decision to select only four,” said Matthew R. D’Uva, CAE, FASAE, 2015 chair of the IGP steering committee and Executive Director at International Association for the Study of Pain. “All the award winners’ projects will make a difference with their members and communities as well as inspire innovation within the broader association community. Congratulations to the winning associations!”
Now in its fourth year, the ASAE Foundation has awarded 12 IGP grants. This year, the ASAE Foundation received applications from organizations of varied types, sizes, locations, and industries.
“Giving back to our communities is essential to the way SunTrust does business, and we are continually seeking association and non-profit partnerships that will help us to advance our purpose,” said Vince Wesley, Senior Vice President and Manager of the SunTrust Not-for-Profit and Government Team in Washington, DC. “ASAE Foundation’s Innovation Grants Program is a proven investment toward advancing innovation and bettering our communities, and we’re proud to support these grant recipients along with the great work of the ASAE Foundation.”
For more information about the program, visit the IGP website.
MEDIA CONTACT: Sabrina Kidwai, APR, CAE email@example.com, 202-326-9505.
About ASAE and the ASAE Foundation
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit asaecenter.org/foundation2/index.html.
|Few would argue that the powerful urge to view smartphone and tablet content and messages often disrupts people’s discussions, attention spans and trains of thought. But to what extent are these devices a negative influence on meetings and educational sessions, and should having them on and checking them constantly be forbidden?
In a recent exclusive survey* by IMEX America in conjunction with MPI, 40 per cent of respondents agreed with the proposition that ‘to maximize attention, delegates should be banned from using personal devices during conference sessions and meetings: they should be told to switch them off and put them away before the meeting starts.’
Some business experts agree with a ‘no device’ policy. In the Harvard Business Review, for example, contributing editor Amy Gallo decisively backed up this approach. In an article entitled ‘The Condensed Guide to Running Meetings’ https://hbr.org/2015/07/the-condensed-guide-to-running-meetings, she recommends that organizers ‘Ban Devices – they are unavoidably distracting for everyone.’
The major factor in Gallo’s view are the opinions of Francesca Gino, a professor at Harvard Business School. According to Gino, many people think they can multitask while listening to someone in a meeting but research shows that they can’t. “Multitasking is simply a mythical activity. We can do simple tasks like walking and talking at the same time, but the brain can’t handle multitasking,” says Gino. “In fact, studies show that a person who is attempting to multitask takes 50% longer to accomplish a task and he or she makes up to 50% more mistakes.” Neuroscientist Dr Daniel Levitin in his book ‘The Organized Mind’ describes multi-tasking as a ‘diabolical illusion.’
A clue to why many delegates feel the need to keep checking their phones for messages may be found in recent research commissioned by Warwick Conferences. This found that while out of the office on training courses, 81 percent of respondents had received emails requesting action to be completed at that time, sometimes from the manager who had sent them to the course.
Carina Bauer, CEO of the IMEX Group commented: “The disruptive and distracting influence of smartphone and device messages on meetings is clearly very powerful, but so too is the urge and often pressure (perceived or real) to check for and respond to requests and news real-time.
“The debate is whether to fight devices and their content or accept and even integrate them. There are a number of apps, such as audience response apps (Sli.do), or even apps that turn your phone into a microphone (crowd mics) that make mobile devices a genuinely useful part of the meeting session or event – when used in the way that the speaker or organizer intends. And, the harsh reality in a business context is that, in practice, it would often be very difficult to implement a ban that sticks.
“Perhaps a more sensible approach is to give delegates space and time within every event to check and respond to important messages, so that they can be fully focussed on the content when actually in a session. Ultimately, the investment of time and money in attending an event should hopefully ensure that delegates want to stay focussed on the content, as much as they wish to keep up to date with their emails.”
The IMEX Group’s questions were asked as part of MPI’s quarterly Meetings Outlook research in autumn 2015.
|Developing the mindset of an ‘outthinker’ will be the focus of the first ever PCMA Business School Session at IMEX in Frankfurt next April.
Taking place on Monday 18 April 2016, the day before IMEX in Frankfurt, PCMA is bringing its prestigious Business School to Europe for the first time.
As part of the show’s comprehensive education programme, PCMA Business School is aimed at those in executive positions and offers insight for both buyers and suppliers in the market.
Dr. Kaihan Krippendorff, renowned business strategist, consultant and best-selling author, will lead an interactive session on ‘The Outthinker Playbook – Devising Disruptive Strategies’.
This will explore how to cultivate new approaches to business thinking and how to adopt a fresh “outthinkers” approach in response to changes in business. Kaihan will help delegates to develop new strategic thinking habits for solving real challenges and reach “strategic clarity”. The innovative class is also CMP certified.
“In our industry it is important that we seek provoking outside perspectives, so we don’t fall into the trap of developing our strategies with the same myopic lens,” says Deborah Sexton, PCMA President and CEO. “The goal of each PCMA Business School session is to challenge our participants to consider different perspectives that will ultimately enhance their business acumen.”
Carina Bauer, CEO of the IMEX Group, explains: “Following the success of PCMA Business School at IMEX America, bringing it to Europe enables us to bring a high level of powerful industry education to a wide audience. The programme is part of our comprehensive education programme and focuses on innovation and strategic thinking, enabling professionals – both buyers and suppliers – to develop core business skills which are crucial across many sectors”.
Dr. Kaihan Krippendorff is a recognised expert on innovation, business strategy, and creativity and works with organisations including Microsoft, Johnson & Johnson, Citibank, L’Oreal, Kraft, and Experian. He regularly conducts programs as a faculty member of Wharton Executive Education and is an Adjunct Professor of Entrepreneurship and Strategy at Florida International University.
PCMA Business School is being provided free of charge to all participants, although pre-registration is required due to the anticipated demand for the programme. Registration will be available via the PCMA website – www.pcma.org – in the New Year.
IMEX in Frankfurt takes place at Messe Frankfurt from 19 – 21 April 2016.