How to convince a resistant audience – PCMA Business School at IMEX America suggests emotion is the key

Meeting professionals from across the US and the globe learned how to fine-tune their business relationship skills, and went home inspired to practice on their children, friends and even the family dog.

In the course of a single afternoon at the third PCMA Business School (held as part of IMEX America’s Smart Monday) attendees learned just how much human instinct and animal behaviour govern our reaction to the world and people around us.

Facing a sceptical audience who are reluctant to listen, let alone consider the ideas being explained to them, is a challenge familiar for presenters. So PCMA’s latest MBA-level education course “Make your ideas stick with persuasive presentation skills”, sponsored by Synchronicities, proved to be a magnetic prospect.

The speaker, highly acclaimed expert Richard Cox, lecturer in organizational behavior at Stanford University Graduate School of Business and founder of People Rocket, captured his audience, urging them to ‘risk becoming human’. Time and again Cox demonstrated the power of emotion and well-crafted storytelling to achieve stronger connections and build more meaningful relationships, be it with colleagues or clients.

He revealed a number of useful engagement tricks, such as how to use drama, where and when to introduce suspense or surprise and, importantly, mystery. Cox urged his audience to practice their newly discovered tools with their children, in the car and even in a single minute before entering a meeting room. He explained: “We all know how to tell good stories…it’s innate. I started my career as a computer technical engineer and learned how to hone my own communication skills through years of improv. If I can do it, anyone can.”

Later on he talked about the differences between power, status and authority – and how dangerous it can be for those who confuse one with the other. “We all know people who have authority – the title – but not the status to perform effectively. To develop really sound, satisfying relationships we need to respect each other. True success isn’t about power play. Good leaders, for example, love their organisations and their employees. They are authentic and know that having an attitude of service widens their range of influence – and their performance,” he explained.

Sherrif Karamat, COO of PCMA said: “Business events are a key driver of any organization’s business objectives, and PCMA’s Business School at IMEX America is intended to equip today’s business event strategists, and meeting professionals with the knowledge and insights they require to ensure that they are achieving success through events.”

Carina Bauer, CEO of the IMEX Group commented: “The PCMA Business School has quickly become an important element of Smart Monday at IMEX America. It is one of the higher level educational sessions that meet the needs of both buyers and suppliers in the industry and we are proud to be able to deliver this in partnership with PCMA. Once more it has proved to be a really engaging and thought-provoking session. Good business relationships are all about influence, communication and connection – and I know Richard’s audience today were inspired and empowered on all of these fronts.”

The next PCMA Business School will take place at IMEX in Frankfurt 2017. More information will be released shortly.

The PCMA Business School was founded on the belief that business events require both strategy and a high level of business acumen. PCMA Business School programs help to hone the business skills of event strategists by delivering a high level of interactive education sessions, delivered by some of the best business education professionals in the world.

Smart Monday: “The perfect start to the week!”

“The perfect start to the week” – although Camila Pelaes, a Hosted Buyer from Colombia, was speaking about Jon Bradshaw’s opening MPI keynote session on Monday, she captured the thoughts of many of the 1,000+ meeting professionals who were in Las Vegas for Smart Monday–powered by MPI before IMEX America opened on Tuesday.

With 66 sessions arranged by MPI, plus the PCMA Business School, Association Focus, Executive Meeting Forum, the Playroom and a new Sharing Economy panel discussion, there was something for everyone at every level of seniority and experience – and plenty of opportunities to acquire CE credits.

After Jon Bradshaw shared insights and advice from behavioral psychology to help people interact more effectively, Carol Gaughan, a meeting planner from Connecticut said: “It made me feel energized, really upbeat and positive.”

Rebecca Lovelace of New Orleans Convention & Visitors Bureau, sponsor of Monday’s MPI Keynote said. “This was a great start to Smart Monday. It will help to keep in mind the power of interpersonal communication throughout the week.”


Shannon Wayt Sessions of EY Group (Ernst & Young) was one of over 40 senior corporate meeting executives from major corporations at the Executive Meeting Forum, an exclusive day of discussion, learning and networking with industry colleagues.

“This is the best and most professionally rewarding day of my year. Sharing knowledge with my peers is priceless” was Shannon’s opinion on the event. Kelly Curry of Office Depot said, “It’s been incredible. The program has been great and sharing experience with my peers stimulating.”

The Playroom brought creativity to Smart Monday. Participants bounced around ideas and tried out new creative play techniques. Kim Estep and Shari Melillo of Convention Nation thought “This is a wonderful idea, a great break from the classroom, it’s personal and hands-on. We love it.”

Creating even more customization, Association Focus had a new, highly tailored program including a new C-level learning stream led by John Graham, President and CEO of ASAE.

PCMA Business School attracted a lively audience to learn persuasive presentation skills facilitated by Richard Cox from Stanford University. Cathrine Seidel Tvede of Copenhagen CVB said “It was great to have someone from outside the industry sharing his insights. He made me realize that using emotion achieves so much more than details. It was really informative.”

The MPI sessions throughout Smart Monday are designed to help with key skills that meeting professionals need to move onward and upward in their careers. Many exhibitors including Roman Muska of the Prague Convention Bureau also took the opportunity to update their knowledge before the exhibition opens. “There’s plenty that is really valuable for exhibitors to learn as well as buyers. I’d warmly recommend it.”

Suzanne Arteaga, a Hosted Buyer from the National Fisheries Institute said. “Paws for a Break is a lovely new feature. Being able to interact with dogs during the show makes me happy.’’

Finally, Ramon Bocarro of State Farm Insurance said: ‘’IMEX delivers the best ROI of any conference! The education today is superb.’’

IAEE Releases Best Practices for Priority Points System

Guidelines Examine Fair and Equitable Ways of Assigning Exhibit Space

The International Association of Exhibitions and Events™ (IAEE) has released its Exhibition Guidelines for Priority Points Systems to provide show organizers information on the various considerations taken into account, and methods used, for assigning exhibit space. These guidelines were established by the IAEE Priority Points Systems Task Force, comprised of association and independent exhibition organizers.

“Exhibition organizers have long expressed a need for best practices when it comes to assigning exhibit space,” said IAEE Vice President of Partnership Relations Rick Jennings, CEM and staff liaison to the IAEE Priority Points Systems Task Force. “These guidelines offer well-rounded detail of the options they may choose to use and the factors they will need to consider when making that choice.”

Exhibition Guidelines for Priority Points Systems addresses the various models by which space is assigned at exhibitions along with the advantages and disadvantages of each. It also looks at the process of assigning exhibit space for both association and independent organizers, including:

  • Ways to Earn Priority Points;
  • Forfeiture of Priority Points;
  • Mergers and Acquisitions;
  • How to Handle Ties in Points; and
  • Global Exhibitions.

Exhibition Guidelines for Priority Points Systems is available at no charge for IAEE members and $49.95 for non-members. IAEE members, click here to download a copy of Exhibition Guidelines for Priority Points Systems.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners:  4imprint, BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, Streampoint Solutions, Synchronicities (San Antonio Convention & Visitors Bureau, Visit Anaheim and Visit Baltimore) and Visit Orlando. Visit for more information.

IMEX America research reveals the untapped potential for event technology

61.3 per cent of meeting professionals agreed that currently available event technology makes event management much easier and that it will develop and change dramatically in the next 10 years, but 92 per cent admit that meeting planners are not making the most of such technology solutions.


These were among the key findings of new research carried out for IMEX America by Meeting Professionals International (MPI) providing fascinating insight into the views of meeting professionals on event technology.


It also revealed that when buying event technology products and services, only 21.2 per cent of those surveyed approached the project with confidence.


Carina Bauer, CEO of the IMEX Group said: “Event technology is a fast growing sector that offers vast untapped potential to help with the planning and efficient operation of events.


“We believe that having technology demonstrated by experts face to face is a highly effective way for buyers to get to grips with technology and discover how it could help them. At IMEX America we have facilitated this through guided tours and demonstrated such technology in dedicated educational areas. In addition, the many event technology suppliers at the show will be happy to explain the capabilities and benefits of what they offer at their booths.”


Among the initiatives that IMEX America has introduced to meet this need is the EventTechTours. Taking place throughout the show, they will be led by Tahira Endean, who was recognized in 2015 as one of the Top Five Women in EventTech and who now specialises in explaining the integration of technology into our lives, businesses and events.


Innovation Tours are also planned for Tuesday and Wednesday, led by Glenn Thayer of Emcee Squared. They will demonstrate how tech, innovation and trends can be implemented into general sessions, as well as examining the future of meeting experiences.


IMEX America also features the TECHknowledge Area, powered by The Meeting Pool, where experts will deliver targeted technology sessions, TECHbytes, answering questions on hot topics such as Snapchat, Slack, OneNote and wearable technology, and guide buyers through the latest tech in the Gadget Lab. More information is available here.


The survey also asked “what problems do you face in your day-to-day work that you would like technology to solve for you, that isn’t currently covered?” The responses revealed a strong widespread demand for ’consolidation, integration, ‘one-stop’ complete solutions and consistency.’


Typical of these views were requests for ‘the compilation of information from various sources/modules into a single flexibly formatted report;’ ‘a one-stop, affordable complete event management solution, from exhibitor management to budget reconciliation’; and ‘one SMMP system consolidating everything including event management and procurement’.


Carina Bauer concludes by adding “The industry is clearly seeing the tip of the iceberg in event technology at present. We expect there to be much more to come and we believe that by visiting the event technology area at the show and making the most of our Tours and TECHknowledge Area, buyers can learn so much that will be valuable to them in planning and running their events more effectively now and in future.”


IMEX America 2016 takes place from 18 – 20 October in Las Vegas. For more information about the show please visit

Awards and Accolades

Fairmont Mayakoba has received several of the most prized travel and hospitality awards

RIVIERA MAYA, MEXICO – Echoing the hospitality and energy of Mexico, Fairmont Mayakoba, has won several important awards, strengthening its positioning as a premier travel destination in the Riviera Maya. These include:

AAA-5 Diamond Award®- Fairmont Mayakoba | 2006-2016

For the ninth consecutive year (every year since the resort opened in 2006),

Fairmont Mayakoba has been recognized with the highest ranking given by AAA, a

prestigious honor awarded to only 0.004% of the 30,000 hotels reviewed by AAA

every year.

AAA-4 Diamond Award®, Las Brisas and El Puerto restaurants | 2006 – 2015

Rainforest Alliance

  • Rainforest Alliance Certified™ | 2015
  • Rainforest Alliance Verified™ | 2010 – 2014
  • Sustainable Award™ | 2011

Secretary of Tourism

  • “Distintivo S” | 2016

Green Key®

  • 4 Green Keys Eco-Rating | 2010 – 2014


  • Traveler’s Choice: Top 25 Hotels in Mexico | 2012 – 2014
  • Certificate of Excellence | 2013, 2014
  • Traveler’s Choice: Top 25 Hotels for Families in Mexico | 2014
  • Green Leader® | 2014
  • Traveler’s Choice: Top 25 Luxury Hotels in Mexico | 2012 – 2013


  • Insider´s Select Award: One of the Top Hotels Worldwide | 2014
  • Insider´s Select Award: Best Hotel in Mexico | 2012
  • Insider´s Select Award: Best EP Hotel in the Riviera Maya | 2011

Travel +Leisure®

  • World´s Best Awards: Top Resorts in Mexico | 2010-2014
  • Best Family Beach Hotels | 2014

Travel +Leisure, Mexico®

  • #1 Experiencias (Experiences category) | 2014

Condé Nast® Traveler

  • Readers Choice Award: Best Resorts in Mexico | 2014
  • The Top 25 Spas in the World | 2014
  • The Top 20 Resorts in Mexico | 2015

U.S. News & World Report

  • Best Hotels in Mexico, Golden Badge Winner | 2015
  • Best Hotels in Mexico, Golden Badge Winner | 2016
  • Best Hotels in Riviera Maya, Golden Badge Winner | 2016

Expansión Magazine

  • Second Place: Top Companies, The Places Where Everyone Wants To Work | 2016

Top 2 in the category of 500 – 3,000 employees

  • First Place: Top Companies, The Places Where Everyone Wants To Work | 2015

Top 1 in the category of 500 – 3,000 employees

  • Top Companies, The Places Where Everyone Wants To Work | 2012 – 2014

Top 3 in the category of 500 – 3,000 employees

Spa Finders

Wellness 365™ Award | 2015


  • Best In Stay Award | 2015

Spa Professional Mexico Spa Awards

  • Top 25 Spas | 2014

National Council of Education, Life and Labor (CONEVyT, Mexico)

  • Company Free of Illiteracy | 2014

Ministry of Labor and Social Welfare (STPS, Mexico)

  • Equal Opportunity Company Certification | 2014

About Fairmont Mayakoba, Riviera Maya

Nestled in the heart of Riviera Maya, Mexico, the 401-room Fairmont Mayakoba is a AAA Five Diamond resort set on 45 acres within a private, luxury community. Surrounded by a lush mangrove forest intersected by crystal clear canals, the property offers over 46,000 sq ft of indoor and outdoor meeting space, an energizing Willow Stream spa featuring 20 treatment rooms and El Camaleón Golf Course, host to the only official PGA TOUR event in Mexico. A dedication to a green philosophy has earned Fairmont Mayakoba the Rainforest Alliance Verification among other eco-accolades.  For reservations contact your Travel Agent or Meeting Planner, call 1(800) 540-6088 or visit

About Fairmont

Fairmont Hotels & Resorts connects guests to the very best of its destinations worldwide, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. Each Fairmont property reflects the locale’s energy, culture and history through locally inspired cuisine, spirited bars and lounges and distinctive design and decor. With more than 70 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic and distinctive hotels in the world. This extraordinary collection includes The Plaza in New York, The Savoy in London, Fairmont Grand Del Mar, Dubai’s Fairmont The Palm, Fairmont Peace Hotel in Shanghai, Fairmont San Francisco and Fairmont Le Château Frontenac in Québec City. Fairmont is part of AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,600 of the finest private homes around the globe. For more information or reservations, please visit 

HIP Network Acquires Convene Green from ASAE

Plans to Bring Event Sustainability Mainstream to its Network of 7,500+ Planners & Suppliers

HIP Network announced the acquisition of sustainability platform Convene Green® from ASAE (American Society of Association Executives). Previously a stand-alone brand within the ASAE Membership Toolset, Convene Green® is positioned to become the preeminent industry benchmark for innovative event organizers, hotels, destinations and suppliers who service the meetings and events sector.

“We recognize that event sustainability is still one of the most underserved areas within our industry. As a brand who represents some of the most influential Association & Corporate Planners and Suppliers, the HIP Network platform allows Convene Green to create a stronger, more innovative marketplace for environmental, social and economic impacts of meetings and events”.

– Dan Sherman, Founder & CEO at HIP Network

The audience most interested in environmental, social and economic impacts of meeting and events is Gen Y and Millennials. It’s clear then why HIP Network – widely known for its ability to rally the next generation of executives in their 20s, 30s, and 40s – is Convene Green’s new home. Given that sustainability continues to be a priority to these future leaders, Convene Green is already being heralded as a welcomed tool.

“Over the years, it’s become clear that HIP Network is uniquely positioned to drive the event sustainability conversation, and I’m confident that Convene Green will continue to enhance the performance of our association stakeholders.”

– John H. Graham IV, FASAE, CAE, President & CEO at ASAE

Convene Green stakeholders include both event planners and strategic suppliers. Planners are pointing to key features of the new pledge structure including resources to track, manage, and communicate big or small eco-friendly initiatives throughout the lifecycle of an event. On the other end of the events ecosystem, suppliers themselves are surprised at how compatible and relevant the Convene Green Leaders enrollment process is. It takes into account previously achieved sustainability certifications, standards adoption, or organizational practices.

On Thursday, November 17, 2016, HIP Network will officially announce Convene Green’s future product plans during their innovation conference, “Sessions in the City” at the Washington Marriott Georgetown. To learn more or register for the event, visit or please contact – Ryan Barth, or (317)602-3527.

About HIP Network LLC:

HIP Network knows Group Business. Since 2008, we’ve been at the forefront of the meetings and events industry, connecting influential Associations and Corporations to hotels, venues and destinations. Our forward thinking clients share this eagerness to challenge the status quo and the enthusiasm with which we deliver market leading business intelligence platforms, tools and educational experiences to our network of 7,500+ Planners and Suppliers.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit

Executive Learning Opportunities at IMEX America Major on Knowledge Sharing, Peer-to-Peer Networking and the Business of Meetings

Senior meetings planners and professionals will find even more valuable knowledge and advice specifically geared for them as a result of innovations in IMEX America’s hallmark education program – increasing even further the range of learning at the show for higher level executives. Each tailored program or session will offer new ways to solve issues, provide opportunities to share best practices, and network with peers in similar roles.

Growth with New Senior Planner Open Forum

The new Senior Planner Open Forum has been created for professionals with 10+ years planning experience. These sessions will focus on the business of meetings with insights into team leadership, managing up and relationship development.

Participants are the driving force here, with topics chosen at an opening group brainstorm and learners have the freedom to immerse themselves in one topic or move between multiple discussions at a pace they choose.

Terri Breining of the Breining Group Inc. will facilitate this learning and growth opportunity, leading Forums at 4pm on Tuesday and Wednesday. Here are further details of the Forum.

Stanford MBA Education at PCMA Business School

For the third consecutive year at IMEX America, PCMA Business School will deliver MBA-level education from academic leaders at top universities. Persuasive presentation skills – critical for both career and personal advancement – will be the focus of the class led by Richard Cox, a lecturer in organizational behaviour at Stanford University Graduate School of Business and the founder of People Rocket.

During this extended session, students will have ample time to learn from Cox and from one another on how to find their authentic voice, help their organizations become more resilient, and bring disruptive elegance to the business of meetings.

The class, from 1.30pm to 5pm on Smart Monday, October 17th should prove to be another lively edition of this highly popular IMEX higher-level education feature.

C-Suite Knowledge Exchange at Executive Meeting Forum

A staple of IMEX America’s knowledge sharing, the Executive Meeting Forum will once again gather director, senior manager, and VP level meeting experts for exclusive networking and discussions.

During the full day program, executives from companies like Cisco, Ernst & Young, Novartis, Toyota and Wells Fargo will challenge and explore industry norms and discuss best practice in corporate meetings and events. The goal – to take their organizations and the meetings industry towards new heights and innovations.

Led by recognized industry experts Kimberly Meyer, co-founder of Meeting Analytics, and Terri Breining, the event, with its venue and lunch sponsored by Caesars Palace, will take place on Smart Monday from 8am – 5 pm followed by a reception. This event is by invitation only.

Finally, John Graham, President and CEO of ASAE, will chair a new Leadership stream at Association Focus, also on Smart Monday, adding additional senior learning for Association meeting experts. More information can be found here.

“We believe that everyone in this industry, no matter how many years they have been working in it, is keen to keep up to date with the latest thinking and ideas so they can continually carry out their role more effectively,” said IMEX Group CEO Carina Bauer. “So we have invested again in our education program, particularly to meet the needs of these higher level executives. The result is a series of what I’m sure will be fascinating and rewarding sessions.”

Registration for IMEX America is free of charge and is best completed online in advance (registration is also available at the show)

Kuala Lumpur Convention Centre to offer The Industry Its First Food Handlers Training Course This October

Further underlining its commitment to being an industry leader in talent development, as well as a knowledge centre and training provider for local industry players and stakeholders, the Kuala Lumpur Convention Centre (the Centre) will be conducting its first public ‘Food Handlers Training Course’ on 11 October 2016. This is possible after the Centre received its ‘Certified Training Provider’ accreditation from the Malaysian Ministry of Human Resources’ Human Resource Development Fund (HRDF) earlier this year.

The Centre welcomes the participation of partners, food handlers and stakeholders in the food and beverage (F&B) and hospitality industry to participate in this upcoming training course.

The training will be conducted by Mr Girbakran a/l Balachandran; who is a team member of the Centre’s Human Resource Training Department.

Rohizat Baharum, the Centre’s Director of Human Resource, shared, “Girbakran is the first qualified Food Handlers Trainer at the Centre, and has trained and certified more than 2,400 food handlers internally since his accreditation.” Rohizat added, the training course, a mandatory requirement under the Food Hygiene Regulations 2009 and fully-certified and endorsed by the Ministry of Health (MOH) Malaysia’s Food Safety and Quality Division, is designed to demonstrate and promote awareness on the importance of food safety and to strengthen food safety practices as a whole.

Topics to be covered during the course includes foundation of hygiene, factors contributing to food-borne diseases, personal hygiene and do’s and don’ts at the  workplace; all of which are essential to remember and practice when handling food.

“Priced at RM60nett per person, the all-inclusive half-day ‘Food Handlers Training Programme Course’ is ideal for F&B and hospitality personnel, as well as for students from hospitality, hotel management, F&B or culinary courses, looking to enhance their knowledge in food handling. We will also be hosting additional training sessions on 18 October, 15 November and 29 November 2016. So, register now to avoid disappointment!” explained Rohizat.

Interested individuals or companies can register for the ‘Food Handlers Training Course’ by contacting the Training Department at 03 – 2333 2888 or email

The Centre was awarded ‘Certified Training Provider’ accreditation in February 2016. Following the accreditation and MOH’s approval of the Centre’s facilities as a suitable training venue, it can now conduct food safety training, share experience and knowhow; gathered from over a decade of operations, to help boost the capabilities of the business events industry and enhance its service delivery.

For all the latest news and information on the Centre, visit

Questex Anticipates a Home Run in New Stadium Series of MICE Events

Questex Travel Group, the organizers of the Global Meeting & Incentive Travel Exchanges (GMITE) and MEET National, are launching their newest one-to-one event concept for the MICE industry called The Stadium Series.

The first of its kind, this event will take place in the house that Ruth built – Yankee Stadium, November 15, 2016 and will bring Northeast US meeting planners and incentive buyers to meet one-to-one with global travel suppliers, in private, luxury sky box suites.

Meeting and event planners are constantly searching for unique venues to provide a one-of-a kind experience for their clients, said John McMahon, executive vice president for the Questex Travel Group.

“Stadiums and arenas have sprouted up as a new leader in the luxury event space market,” said McMahon. “These venues are distinctive and exciting and we expect this concept to grow significantly as more planners are exposed to these venues through our series of events.”

A pillar of the GMITE brand, the Stadium Series will take the one-to-one concept out of the noisy ballrooms and move it into quiet, private suites, allowing suppliers the opportunity to conduct  nearly a month’s worth of sales calls in just one day.  The Questex team will also be pre-qualifying attendees in advance of the event in order to ensure they meet the standards suppliers require for their business needs, another GMITE brand pillar.
The Stadium Series will continue into 2017 with new locations and dates yet to be named.

Suppliers at the event represent cruise lines, tour operators, destination management companies and sought-after incentive destinations, hotels, resorts and spas across the globe.

Questex’s Global Meeting & Incentive Travel Exchanges (GMITE) have proven to be successful by offering one-to-one meetings and top-of-the-line training and networking opportunities for meeting and event-planning professionals, as well as incentive buyers.

About Questex Hospitality + Travel

The Questex Hospitality + Travel Group of Questex LLC serves the worldwide hospitality, travel and related industries that together contribute over $6 trillion to the global gross domestic product. Through an innovative platform of targeted solutions, the group serves the sector’s entire ecosystem, from tourism and hotel development and investment to hotel design, purchasing, management and operations.

The Questex Hospitality + Travel Group serves every B2B segment of the industry, from investment and development to management operations, sales and marketing of hospitality and travel products to destination development and marketing, via proven demand generation, learning, loyalty and rewards solutions as well as a network of live events. This division of Questex is aligned around three broad market segments – hospitality, travel and meetings – and supported by its digital media staff.

Additional information is available at

New exhibitors, new education streams and new networking opportunities will enhance the IMEX America experience

Even more business, networking and education opportunities, backed by new CSR initiatives, await the thousands of meetings professionals arriving in Las Vegas for the sixth IMEX America on October 18-20th.


First time exhibitors from across the world, the US and from all sectors of the industry will be among more than 3000 organisations exhibiting at the Las Vegas show this year.


They include many North American destinations, namely Alabama, Albuquerque, Destination Michigan, Oklahoma, Reno-Sparks CVB, Rochester, Travel Tacoma and Pierce County and Visit Spokane.


Other exhibitors new to IMEX America are Global Gifting, Hanoi Department of Tourism, HB Hospitality, Legends Attractions, Slovenian Tourist Board, and World Experts DMC.


As the meetings market’s appetite for technology grows, so does the variety of tech companies exhibiting. This year Bizly, EventBank, Event Collab, Loopd Inc. (winner of last year’s #IMEXpitch tech start-up competition), MeetingHand and Scout20 are all new. They add to the wealth of technology solutions on show for meetings planners, which cover event apps, registration systems, social media, software, video and more. This provides the opportunity to see and experience a whole range of tech solutions in one place.


Other exhibitors stepping up their show floor presence with bigger booths include the Nashville CVB, NYC & Company, San Francisco and Travel Portland together with a bevy of hotels including Commune Hotels & Resorts, FRI Hotels & Resorts, Preferred Hotel Group, and the Ritz-Carlton Hotel Company.


New Senior Level Professional Development

IMEX America’s renowned education program runs all week after its usual intensive professional development start on Oct 17, Smart Monday, powered by MPI. The first of the daily MPI keynotes along with a new Association Focus program, PCMA’s Business School and the extended Executive Meetings Forum are among Smart Monday’s big learning opportunities.  


A new Senior Planners Open Forum has just been confirmed to run throughout the show for planners with 10+ years’ experience. These facilitated, crowd-sourced sessions will provide senior planners with an opportunity to exchange ideas and challenges on a range of topics from leading a team to proving the value of the meeting department.


Hosted buyer services at the show have been extended with the introduction of three new zones within the hosted buyer lounge. Each zone is supported by an exhibiting sponsor. The Hyatt Regency Recharge Zone will offer massages, manicures and cell phone recharging while Atlantis is offering a Relax Zone and Turkish Airlines are supporting the reception area and concierge services. Together the zones enhance the quality of the show experience for hosted buyers, allowing them to rest, recharge and refuel before heading off for their next appointment.


Appointment schedule

Online schedules are now open. These give all pre-registered hosted buyers and buyer attendees full access to the show’s appointment system, which provides them with a personal online schedule through which to make exhibitor appointments. The schedules are often booked up quickly, so buyers are being encouraged to confirm key appointments as soon as possible and send RFPs in good time. This will enable them to make the most of their time by arranging all their business meetings and schedule in all the education sessions they want to attend.


Zenvoy’s new ‘buyer to buyer’ networking service which facilitates introductions between buyers who share common attributes is also free for all hosted buyers and buyer attendees. In addition, the hosted buyer lounge will feature a new Networking Hub with the IMEX hosted buyer team facilitating networking sessions at key times throughout the show.


The show’s hallmark hosted buyer program is boosted this year by the addition of 17 new hosted buyer groups, brought to the show by Accor UK & France, ESA Latin America, HB Hospitality, Marriott Canada, Melia Hotels International – Southeast, Sandals, Signature Boston, SmithBucklin and Visit Park City.


First Ever CSR sponsor

CSR has also come of age with the Costa Rica Tourism Board confirmed as the show’s first ever main CSR sponsor, supported by four contributing sponsors: AlliedPRA, Exclusive Destinations & 3D Cruise Partners and GES. Their engagement helps support the show’s CSR & Sustainability Showcase, including a Clean the World Station, the ‘Badge-Back’ recycling program and Garbage Grabbers – Clean Up Las Vegas. This new Monday afternoon volunteer program invites attendees to help clean up Sunset Park.


Finally returning by popular demand — but always bringing fresh energy and learnings — are the Play Room (presented by Play with a Purpose) and the Be Well Lounge (sponsored by Hilton).


Industry ‘giving back’ continues to be a major theme of the week with the MPI Foundation Rendezvous, Site Nite North America and the CEIR Golf Tournament all returning to the show.


Other timeless favorites during the week include Association Evening, CIC Hall of Leaders and Pacesetter Awards, the DMC Network and Ovation Talent Search, the IMEXrun (developed by Case Imagine) and #IMEXpitch.


Carina Bauer, CEO of the IMEX Group commented; “We continually research and monitor buyers’ changing requirements and endeavour to respond to them. The online schedules, the enhanced networking opportunities and the new senior education formats are designed to meet their needs, while giving them control over their time at the show. The opportunities to do business, learn and make connections as well as to give back to the local community are greater than ever.”


Registration for IMEX America is free of charge and is best completed online in advance (registration is also available at the show)