Monthly Archives: February 2012

DMC Network Excels at 2012 ADMEI Annual Achievement Awards

Memphis TN— On February 18, 2012, the Association of Destination Management Executives International(ADMEI) announced its winners of the 2012 Achievement Awards to a packed house at the Annual ADMEI Conference Gala at Peabody Hotel in Memphis TN. The DMC Network, LLC, was very proud that 6 awards went to its North American partners. All winners are listed at www.ADME.org with links to the storyboards that explain their award winning event.

ADME 2012 Recognition Award Winners from the DMC Network, LLC

Best Innovative Event $50,001 – $100,000
Acura Media Event Chicago Travel Consultants, Inc (CTC) – a DMC Network Company
Chicago, IL

Best Innovative Event $100,001 – $200,000 (tie)
ASAE “ The Classic” Destination St. Louis, Inc – a DMC Network Company
St. Louis, MO

Best Public Event
It’s Cool to be a Geek – Capitol Services, Inc. (CSI) – a DMC Network Company
Washington, DC

Best Teambuilding
Fun, Fashion and Philanthropy – ACCENT on Arrangements, Inc.- a DMC Network Company

New Orleans, LA

Best Tour
Supreme Tour Program – Arrangers DMC – a DMC Network Company
Denver, CO

Best Transportation Logistics
ASAE Annual Conference – Destination St. Louis – a DMC Network Company
St. Louis, MO

About the DMC Network, LLC:
Unique in the industry, the DMC Network is an LLC of the top-performing, independently owned DMCs throughout North America. Through our alliance with Ovation Global DMC, our reach extends across five continents. With an average of over 25 years in business and more than twice as many accredited DMCs as any other DMC consortium or company, each DMC Network partner delivers unsurpassed knowledge of their market and a confidence that they are a sound, professional organization that consistently exceeds clients’ expectations. With an insider’s knowledge, we make it effortless for our clients to produce meetings and events around the world. We are your knowledge network and are dedicated to doing business your way, in every way. As a network, we represent many destinations, but only one relationship — the one with you.
www.dmcnetwork.com

About ADMEI
The Association of Destination Management Executives International is an organization that seeks to increase the professionalism and effectiveness of destination management through member and industry education, establishment of standards ethical practices and strives to raise the level of awareness of the value of destination management to the respective association, corporate and general public.

www.adme.org

The National Conference Center Offers Five Tips for Planning Government Meetings

(Leesburg, VA) – February 2012 – The government sales team at The National Conference Center has compiled five east tips to simplify and streamline the many complex rules and regulations involved in the planning of government meetings. “Trying to educate non-government professionals and hotel sales people about government meeting rules can be a daunting task and a long journey”, said Sarah Vining, marketing manager at The National Conference Center, who compiled the list.

In a group discussion, the NCC team of veteran government meeting planners focused on ways meeting planners with the federal government could help ease the process. The team agreed that for government meeting planners, there are more hoops to jump through and tighter guidelines to follow than most non-government meeting planners, but all groups deserve face-to-face interaction.
The National Conference Center Offers Five Tips
for Planning Government Meetings

1. Complete Meeting Packages – The government sales team recommends facilities that offer all inclusive pricing packages. Typically, most properties with complete meeting packages (CMP) are conference centers recognized by the International Association of Conference Centers; this is intended so the planner can focus on content for their meeting rather than micromanage the logistics. “Most complete meeting packages allow planners to have flexibility with space needs like breakout space and meeting rooms and there are no room rental fees,” says Melissa Allen, a government sales manager at NCC, “this feature gives planners the most value for their package.”

2. GSA Schedule – “Choose a venue on the GSA schedule,” advises Margo Palmer, one of NCC’s senior government sales managers, “You’ll eliminate a lot of time, extensive processes and market research by choosing a venue already on GSA.” The GSA schedule has done a lot of the leg work for planners. In fact, the venues listed on the GSA schedule put forth all the groundwork to qualify and be listed on the schedule, thus also simplifying the process for planners; the new category for easy meeting shopping is listed under the SIN number, 599-6.

3. Government pricing – Venues that offer government pricing all year long and always offer government prices with no black-out dates means they’re interested in your best interests as a group, and as a long-term customer. “Choose a property that wants all your meetings,” Allen states, “Not just the meetings that are large in size or fit into the pattern.”

4. Metro-Accessible Location – “It’s all about location,” explains Christy Isaacson, a senior sales manager for government meetings at The National Conference Center. “Location helps government planners control the procurement process and overcome some unnecessary obstacles.” Venues with ample parking and central to an airport, specifically an international airport, all support an easy planning process.

5. Seasoned sales managers – The government sales team all agreed, working with a venue that is staffed with seasoned government sales managers makes all the difference for the planning process. This experienced sales person is knows the importance of building a long-term relationship between the planner and the venue. A seasoned government sales manager is often someone who knows the federal rules and regulations and can be your coach through the process.

Keeping these five factors front of mind will make for a more productive planning process. Tips like choosing a venue on the GSA schedule and in a metro-accessible location will allow government meeting planners the ability to concentrate their energies on designing meetings that focus on bringing everyone together and delivering successful results.

The National Conference Center (NCC), located in Northern Virginia 12 miles from Dulles International Airport and 35 miles from Washington, D.C., is one of the largest and most comprehensive conference centers in the nation. With 917 guest rooms and over 250,000 square feet of meeting space, NCC has become a hub for productive meetings and is on the GSA schedule. NCC is also home to West Belmont Place, Northern Virginia’s largest ballroom with 16,500 square feet for holding an elegant wedding or accommodating a large trade show or special event. For information call 800-640-2684 or visit www.conferencecenter.com, or www.westbelmontplace.com.

The National Conference Center is managed by ARAMARK Conference Centers. ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. In FORTUNE magazine’s 2009 list of “World’s Most Admired Companies,” ARAMARK was ranked number one in its industry, consistently ranking since 1998 as one of the top three most admired companies in its industry as evaluated by peers and analysts. ARAMARK seeks to responsibly address issues that matter to its clients, customers, employees and communities by focusing on employee advocacy, environmental stewardship, health and wellness, and community involvement. Headquartered in Philadelphia, ARAMARK has approximately 260,000 employees serving clients in 22 countries. Learn more at the company’s Web site, www.aramark.com.

Delta Named Top Tech-Friendly U.S. Airline

Airline highlighted by PCWorld for airport recharging stations, in-flight Wi-Fi, mobile apps, use of social media

ATLANTA/PRNewswire/ — Delta Air Lines (NYSE: DAL) has been named “Top Tech-Friendly U.S. Airline” by PCWorld magazine for its airport recharging stations, in-flight Wi-Fi on more domestic flights than any other carrier and smartphone apps with innovative features including baggage tracking and airport check-in. The publication also highlighted Delta’s 24-hour customer service via Twitter from @DeltaAssist, as well as the ability to book tickets directly from Facebook.

“We’re providing customers with technology tools to keep them connected during their travel experience on the ground and in the air,” said Bob Kupbens, Delta’s vice president – eCommerce. “When you literally have the tools in the palm of your hand to track your bag at 30,000 feet or check the status of your connecting flight, it helps eliminate the stress of travel and puts customers in control.”

Delta’s tech-friendly offerings are part of the airline’s previously announced plan to invest more than $2 billion in enhanced global products, services and airport facilities through 2013.

Installation of branded recharging stations in Delta’s top 19 airports, including all of its domestic hubs, was complete in 2010. Wi-Fi is available on all of Delta’s domestic mainline aircraft, and installation on all of its two-class regional jets will be complete by the end of March 2012. When completed, customers will have access to in-flight Wi-Fi on more than 800 aircraft flying 3,000 daily domestic flights every day.

The popular Fly Delta app was launched on the iPhone in the fall of 2010. BlackBerry, Android and Windows versions followed soon after. The apps provide eBoarding check-in options in 79 cities worldwide, the ability to track and pay for bags, alerts for updated travel information, airport and aircraft details, and a parking reminder.

Delta’s Ticket Counter allows Facebook users to book travel or check-in for their upcoming flight using a dedicated “tab” at facebook.com/delta without navigating to delta.com. Innovative tools like the Delta Away We Go app lets customers share and plan their travel with family and friends. Delta has continued to expand its social interaction with customers on twitter.com/delta, blog.delta.com and also provides real-time travel assistance at twitter.com/deltaassist in English and twitter.com/deltaassist_ES in Spanish.

Delta Air Lines serves more than 160 million customers each year, and was named by Fortune magazine as the most admired airline worldwide in its 2011 World’s Most Admired Companies airline industry list. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 341 destinations in 61 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline’s service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $2 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.

Students Invited to Get Ahead of the Pack with New ‘Power of 10’ IMEX Essay Competition

Organisers of IMEX in Frankfurt, together with research partners, Fast Future Research, are inviting students from all over the world to enter a prestigious new essay competition as part of its important new ‘Power of 10’ research study. The Power of 10 study is designed to commemorate the global meetings, events and incentive travel industry trade show’s 10th anniversary in 2012 and, at the same time, the essay competition gives students with an eye to working in the industry a valuable opportunity to get themselves and their ideas noticed.

The competition is open to full and part-time students over the age of 18 studying at an academic institution anywhere in the world. It invites them to submit either their ideas and visions for how the meetings industry will evolve over the next 10 years or a real life case study detailing how a particular destination is already preparing in an innovative way for the next decade. The competition picks up on the objectives of the Power of 10 study, which will take a look back 10 years and take a vital look forward over the same period by interviewing 100 meetings and non-meetings industry professionals, be they established and known leaders or personalities, rising stars or influencers.

Two winning submissions will be chosen from all the entrants. Their prize will include free travel to IMEX in Frankfurt this May 22 – 24, two nights’ accommodation and participation in the IMEX-MPI-MCI Future Leaders Forum during the show where they will take the stage to present a summary of their findings. Their winning submissions will also be published on the IMEX in Frankfurt website and shared virally via social media. Each student will also be presented with a Certificate of Special Achievement by IMEX Group Chairman, Ray Bloom, with coverage in the show’s Daily Paper which is read by thousands of exhibitors and buyers attending the award-winning trade show. The 10 best entries will also be published as part of the final Power of 10 research report, the findings of which will be presented during IMEX in Frankfurt and also circulated globally thereby giving students an unparalleled international platform and further, strong incentive to participate.

Says Carina Bauer, CEO of the IMEX Group: “This is a really exciting opportunity in a landmark year for two students to really make their mark on the industry and to get noticed by prospective employers and industry leaders. We are looking for ideas, visions and case studies that are going to get the industry talking and that demonstrate strong, clear communication skills. That means showing imagination, flair and enthusiasm for everything the global meetings industry stands for, and a sense of – or desire to – influence its future direction. Given the tough economic climate we are all working in, this is a great chance for a couple of students to take the spotlight and stand out from the crowd. I urge any students who are serious about pursuing a career in the meetings, events or incentive travel sectors to enter. By doing so they will get a tremendous chance to put themselves ahead of the pack and accelerate their careers.”

All essays must be presented in English only and should be no more than 1500 words long. Entries must be received by midnight GMT March 9th 2012. Winning entries will be announced by March 30th 2012. For full details and conditions of entry, see http://www.imex-frankfurt.com/studentcasestudy.html

Rohit Talwar, project director of the Power of 10 study and CEO of Fast Future Research, added: “This is a very exciting time for the business meetings and events industry. The pace of innovation is picking up globally as the sector responds to emerging opportunities and a rapidly changing business climate. Young talent is being given an ever greater voice in the sector and the future of the industry lies in the hands of these young innovators – we look forward to seeing their ideas on how the industry might evolve in the decade ahead.”

The IMEX Power of 10 research study will be conducted by Fast Future Research who run the highly acclaimed Convention 2020 study on the future of business events. The founding sponsors of the study are four organisations that have worked closely with IMEX in Frankfurt since the show’s launch. They are: IMEX’s strategic partner, the German Convention Bureau (GCB); the show’s venue – Messe Frankfurt; its ground-handlers, CPO Hanser and the Frankfurt Tourist Office.

Reno-Sparks Convention and Visitors Authority Join ASAE as Strategic Partner

WASHINGTON—Reno-Sparks Convention and Visitors Authority (RSCVA) has joined ASAE’s group of Alliance Partners in the Strategic Partner category. This program provides the industry partner community with opportunities to align itself with ASAE and the association industry through customized marketing platforms.

“We are excited to have RSCVA as a Strategic partner,” said ASAE President and CEO John H. Graham IV, CAE. “Reno is quickly becoming a popular destination for association meetings and events, and this new partnership gives Reno a great opportunity to raise awareness with the association professionals who are looking for a great place to host their next event.”

“All of us at Reno Tahoe USA are delighted to be joining ASAE as a Strategic Partner in 2012,” according to Christopher Baum, president and CEO of the Reno-Sparks Convention & Visitors Authority. “The Reno/Sparks/North Lake Tahoe region is one of America’s best kept destination secrets, and we look forward to working closely with the ASAE team to help make sure that Reno Tahoe USA starts getting its due as a truly affordable area with incredible natural beauty, top quality convention facilities, world class meeting hotels and almost unlimited activities and attractions.”

The Strategic Partnership offers industry partners the opportunity to help build and maintain year-round relationships with ASAE members and the association community across the nation. For more information about the ASAE Alliance, please visit ASAE or contact Dan Melesurgo at dmelesurgo@asaecenter.org.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

Bourbon Orleans Hotel Announces Completion of Multimillion Dollar Renovation

NEW ORLEANS – The Bourbon Orleans Hotel has announced the completion of a multimillion dollar renovation affecting all of the hotel’s 218 luxury guestrooms and 28 distinctive balcony suites. The renovation began in August, restoring the iconic French Quarter hotel’s accommodations to the top of the market offerings.

The guestroom upgrades include a new plush bedding package from SEALY®, new carpeting, wall colors and coverings, interior plantation shutters and furnishings. The strikingly refurbished bathrooms, now with extra counter space, boast sleek black granite surfaces, and large black tile and glass enclosed shower areas. Other in-room amenities include complimentary wireless internet, hard wired internet, in-room coffee and bottled water service; 42” flat screen televisions; and ergonomic Herman Miller® designed desk chairs.

The room renovation completes major property upgrades including repainting of all exterior balconies and window frames, and the addition of an enlarged, glass-fronted fitness center on the hotel’s second floor. Free to guests, the fitness center includes a wide variety of the most modern graduated resistance equipment made by Life Fitness, a leading manufacturer of fitness equipment, as well as free weights exercise mats and mirrors.

“The substantial improvements to guest rooms and bathrooms have continued the upgrade of this iconic New Orleans luxury hotel that was begun several years ago. We’re pleased to be able to count this and the other hotels of the New Orleans Hotel Collection among the finest offerings in the city,” said Mr. Joe Jaeger, managing partner of the ownership group.

Long a favorite of the leisure visitor, the Bourbon Orleans Hotel’s focus in this renovation has been to provide a luxurious, French Quarter centered guest experience, while still offering the services all convention and business travelers appreciate. The proximity of the New Orleans convention center to the French Quarter historic district allows convention visitors the best of both worlds – staying in the historic district and enjoying the convenience of the myriad dining and entertainment options in the evening, while being only a short cab or walk away from the convention center during the day.

About the Bourbon Orleans Hotel
The Bourbon New Orleans Hotel is part of the prestigious New Orleans Hotel Collection. Nestled in the heart of the French Quarter, the Bourbon Orleans Hotel features a rich history and opulent French styling reminiscent of the early 1800s. The hotel’s ideal New Orleans location is just steps away from the famed St. Louis Cathedral, upscale shopping on Royal Street, local artists and performers of Jackson Square, and many restaurants, galleries and nightlife in between. The Bourbon Orleans Hotel is locally owned and committed to preserving the history and character of the hotel for generations. The hotel is operated by Interstate Hotels & Resorts (www.ihrco.com), the leading U.S.-based global hotel management company. For more information about the Bourbon Orleans Hotel, visit www.bourbonorleans.com.

About the New Orleans Hotel Collection
The New Orleans Hotel Collection is a group of seven fine hotels in the New Orleans metropolitan region owned by local investors. Comprised of the Bourbon Orleans, Dauphine Orleans, the new Hotel Mazarin, Wyndham Riverfront, Audubon Cottages, Crowne Plaza New Orleans Airport and the Hotel Le Marais, these are boutique and small upscale meeting hotels in prime locations throughout the city. For more information, visit www.neworleanshotelcollection.com.

Chicago Happenings

News from the Chicago Southland Convention & Visitors Bureau.

The Tinley Park Convention Center (http://tinleyparkconventioncenter.net; (708) 342-5485) completed its expansion recently in September 2011 and is now open to meet the needs of the larger regional and national meetings and conventions. The $22 million, 24,000 square-foot expansion increased its exhibition space to 58,100 square feet of net contiguous exhibition space and 18 breakout rooms ranging in size from 750 to 4,000 sq. ft. for meetings. The 202-room full-service Holiday Inn Tinley Park is attached.

The 202-room Holiday Inn Matteson Hotel and Conference Center (www.mattesonhotelcc.com; (708) 747-3500) is undergoing an extensive $10 million renovation and is scheduled to reopen in the second quarter of 2012. Major renovations include upgrading the meeting space and bringing in the casually cool Bar Louie restaurant and bar. Sleeping room upgrades include new flat screen televisions and granite countertops. Other on-site amenities include an indoor pool, free on-site parking, and a fitness center.

Georgia Brown Appointed to Hyatt North American Diversity and Inclusion Council

Hyatt Regency Atlanta Senior Food and Beverage Director Among Six New NADIC Members

ATLANTA, Ga.– Hyatt’s North American Diversity and Inclusion Council (NADIC), comprised of executives from across the company, announced George Brown, Hyatt Regency Atlanta’s Executive Assistant Manager – Senior Food & Beverage Director, as one of six new members. Founded in 1998, the NADIC maintains Hyatt’s commitment to workplace diversity and inclusion by supporting company-wide workplace diversity initiatives. Brown’s term begins in 2012.

A nomination subcommittee reviewed all nominated employees and evaluated the feedback from their general managers to determine who would fill the distinguished positions and work together to further workplace diversity company-wide. Brown, a native of Philadelphia, Pa., has been in the hotel business since the age of 16 when he began his career as a pot washer at the Warwick Hotel in Philadelphia, Pa. He attended Howard University and upon graduation in 1989 he joined Hyatt Hotels as an assistant executive steward. He has held various positions since, including executive steward, food and beverage manager, restaurant manager and assistant food and beverage director.

Brown is a member of the 100 Black Men of Atlanta and in 2011 was recognized by the Atlanta Business League as a 2011 Man of Influence, making him a great asset to the workplace diversity initiative team of the NADIC. Prior to working in Atlanta, Brown was the food and beverage director at the Hyatt Orlando International Airport, Hyatt Regency Columbus in Columbus, Ohio, and Hyatt Regency Lexington in Lexington, Ky.

“George is a dedicated and distinguished member of the hotel’s team,” said Joe Hindsley, General Manager, Hyatt Regency Atlanta. “He strives to constantly improve and expand Hyatt Regency Atlanta’s food and beverage concepts, while also managing communication, implementation and compliance of policy for food and beverage operations at various Hyatt locations. His leadership in the workplace and in the community positions him as a strong new addition to the NADIC.”

Already known as one of Atlanta’s most iconic hotels, Hyatt Regency Atlanta is undergoing a $65 million renovation that will transform nearly every aspect of the property. The design incorporates the hotel’s storied history and modern flair to create an environment appealing to guests, business and group meeting attendees, and locals simply looking for a great place to enjoy a new bar or restaurant experience.

The food and beverage offerings are entirely new concepts. The new Twenty-Two Storys bar in the lobby boasts a beer-forward menu, while a new farm-to-table restaurant named Sway offers the finest in southern flavors. A new 24-hour gourmet grab-and-go Market caters to clientele’s evolving desires with gourmet offerings.

For more information about Hyatt Regency Atlanta, please visit www.hyattregencyatlanta.com

About Hyatt Regency Atlanta
Investing $65 million in capital improvements in 2011, Hyatt Regency Atlanta has been a city landmark since its inception in 1967. Hyatt Regency Atlanta is located in the heart of downtown Atlanta on Peachtree Street. The 1,260-room hotel is the first atrium hotel in the world and is one of the nation’s premier convention and tradeshow facilities with 180,000 square feet of ballroom, exhibit, and meeting and hospitality space. For reservations or more information on Hyatt Regency Atlanta, call the hotel at 404-577-1234 or visit www.hyattregencyatlanta.com

Leaders of Global Associations Discuss Opportunities and Challenges for the Industry

ASAE launches Key Global Associations Committee

WASHINGTON—With the U.S. association industry’s growing aspirations to expand its business abroad, leaders of some of the global associations based in the United States gathered to discuss opportunities and challenges facing the industry at a first-ever meeting of the Key Global Associations Community (KGAC). Convened by ASAE, January 27-28, 15 association leaders attended the event to network, share their knowledge and discuss the state of their global outreach endeavors.

KGAC members discussed their global efforts, the goals for the committee, and how to tackle international topics like government rules and regulations, communicating the value of global outreach, and cultural issues. The meeting also featured a presentation by Eduardo Torres, director of the South Florida U.S. Export Assistance Center, U.S. Department of Commerce.

“This first meeting of ASAE’s newest committee comes at a critical juncture for the association community, as we look to expand globally and offer our resources to new and existing partners outside of the United States,” said KGAC Chair Abe Eshkenazi, CSCP, FACHE, CPA, CAE, and CEO of APICS The Association for Operations Management. “Our discussion brought into sharper focus the fact that global associations share many similarities in our global outreach, and it’s only natural that we should work together to build on our past successes and aim for even higher goals in the future. We will also look to learn from our partners abroad.”

“One of the secrets to professional success lies in our ability and willingness to learn from others, to communicate effectively, and to take an active, involved role in shaping our profession. As U.S. associations continue their global operations and increase their presence around the world, learning from peers in the U.S. and abroad will be especially important in putting associations ahead of the curve,” added ASAE President and CEO John H. Graham IV, CAE.

Launched by ASAE at the 2011 ASAE Annual Meeting & Exposition, KGAC facilitates the exchange of information among executives of key global associations and societies, and reviews the programs and activities of ASAE in terms of meeting the needs of these executives.

KGAC, as well as all ASAE committees, serves in an advisory capacity to the ASAE Board of Directors, which has final policy-making authority. Membership is open by invitation to leaders of global U.S.-based associations with revenue of at least $10 million, out of which at least 10% comes from international activities. KGAC members need to be ASAE members in good standing.

The Committee will meet twice each year to discuss international issues and how they impact global associations.

For more information about KGAC, contact Jakub M. Konysz at jkonysz@asaecenter.org.

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

Alaska Airlines Expands California Flying

With Three New San Diego Routes, Including Daily Service to Monterey Introductory fares as low as $59* and double miles available for summer travel

SEATTLE — Alaska Airlines announced today it is adding daily nonstop service from San Diego to Monterey and Santa Rosa and twice daily service to Fresno, Calif. The new flights to Monterey and Fresno will begin June 4, 2012, while service from San Diego to Santa Rosa starts June 5. Alaska Airlines will also commence twice-daily service between Reno, Nev., and San Jose, Calif.

“We’re thrilled to bring Alaska’s low fares and award-winning customer service to beautiful Monterey,” said Joe Sprague, Alaska Airlines’ vice president of marketing. “Alaska Airlines has proudly served California for more than 30 years and we’re pleased to continue to grow our presence in the Golden State.”

Summary of new service:

San Diego-Fresno flights:
Start date City pair Departs Arrives Frequency

June 4 San Diego-Fresno 9:15 a.m. 10:50 a.m. Daily
June 4 San Diego-Fresno 8:45 p.m. 10:20 p.m. Daily
June 4 Fresno-San Diego 7:15 a.m. 8:42 a.m. Daily
June 4 Fresno-San Diego 6:45 p.m. 8:12 p.m. Daily

San Diego-Monterey flights:
Start date City pair Departs Arrives Frequency
June 4 San Diego-Monterey 6:55 p.m. 8:37 p.m. Daily
June 5 Monterey-San Diego 7:30 a.m. 9:12 a.m. Daily

San Diego-Santa Rosa flights:
Start date City pair Departs Arrives Frequency

June 5 San Diego-Santa Rosa 9:45 a.m. 11:50 a.m. Daily
June 4 Santa Rosa-San Diego 4:25 p.m. 6:22 p.m. Daily

San Jose-Reno flights:
Start date City pair Departs Arrives Frequency

June 5 Reno-San Jose 6 a.m. 7:08 a.m. Daily

June 4 Reno-San Jose 2:15 p.m. 3:23 p.m. Daily
June 4 San Jose-Reno 11:55 a.m. 1 p.m. Daily
June 4 San Jose-Reno 10:20 p.m. 11:25 p.m. Daily

All times based on local time zones

To celebrate Alaska’s new service, the carrier is offering $59* fares on flights from San Diego to Fresno and Monterey; and $69* fares on flights between San Diego and Santa Rosa, and between San Jose and Reno. Tickets must be purchased by Jan. 25 and can be used for travel from June 5 through July 18, 2012. Visit www.alaskaair.com to purchase a ticket or call 1-800-ALASKAAIR
(1-800-252-7522 or TTY/TDD line 1-800-392-0228).

Members of Alaska Airlines Mileage Plan can also earn double miles on the new nonstop flights between June 4 and July 31, 2012. To qualify, customers must first register at www.alaskaair.com.

The new routes will be operated for Alaska by Horizon Air using 76-seat Bombardier Q400s. Travelers will enjoy Horizon’s award-winning onboard service, which includes complimentary Starbucks coffee, soft drinks, and (for passengers
21 and older) wines and microbrews.
Horizon Air’s Q400 turboprop is among the most environmentally friendly regional aircraft, burning 30 to 40 percent less fuel, producing an equally lower amount of emissions and generating 10 decibels less noise than comparable jets.

To support the new Santa Rosa-San Diego route, Alaska Airlines will discontinue service between Santa Rosa and Las Vegas on June 3, 2012. However, the airline is adding a third flight between Santa Rosa and Los Angeles, which will operate four days a week through Aug. 25, 2012.

Summary of seasonal Santa Rosa-Los Angeles service:
Start date City pair Departs Arrives Frequency

June 4 Santa Rosa-Los Angeles 1:35 p.m. 3:09 p.m. Sun, Mon, Thu, Fri
June 4 Los Angeles-Santa Rosa 11:30 a.m. 1:04 p.m. Sun, Mon, Thu, Fri

About Alaska Airlines
Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Network Carriers” in the J.D. Power and Associates 2008, 2009, 2010 and 2011 North America Airline Satisfaction StudiesSM. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.

* Terms and conditions for fare sale: Travelers are responsible for the following taxes and fees: Airport Passenger Facility Charges of up to $9 (amount depends on itinerary); U.S. Federal Segment Tax of $3.80 per segment (takeoff and landing); Sept. 11 Security Fee of $2.50 per enplanement; and U.S.
government excise tax of $8.40. A $20 baggage fee will apply for each of the first three checked bags. Additional fees apply to check more than three bags and for overweight or oversized items. Quoted fare is valid on nonstop flights only. Tickets must be purchased by Jan. 25 for travel between June 5 and July 18, 2012. Introductory fares are good for travel Tuesday, Wednesday and Saturday only. For more information and complete terms and conditions, visit www.alaskaair.com.

General terms and conditions: Seats are limited and may not be available on all flights or all days. A ticket purchased at an Alaska Airlines airport location or through a reservation call center will cost $15 more per person than the advertised fare. All fares, taxes and fees are in U.S. dollars and are subject to change without notice, and other restrictions apply. Tickets are nonrefundable, but can be changed at alaskaair.com for a $75 per person change fee and any difference in fare (or $100 when changed through a reservation call center and any difference in fare). See www.alaskaair.com or call Alaska Airlines Reservations at 1-800-252-7522 for more information.

Terms and conditions for Alaska Airlines Mileage Plan double miles:
Registration is required prior to the member’s first qualifying flight in order to receive double miles. Flight miles must be credited to the member’s Alaska Airlines Mileage Plan account in order to earn double miles. All travel between San Diego and Santa Rosa, Fresno, Monterey, and between San Jose and Reno must be nonstop. Travel is valid from June 4 through July 31, 2012. Not valid on free or award travel. Double miles do not count toward MVP or MVP Gold status.
Members should allow four to six weeks for travel and bonus miles to be credited. All terms and conditions of the Mileage Plan program apply. Offer subject to change without notice.