Monthly Archives: February 2013

AMResorts Introduces New Meetings and Incentives Promotions

Cash Forward Program Rewards Loyal Meeting Planners and Offers Added Perks to Clients

PHILADELPHIA, PA – AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now and Sunscape Resorts & Spas, continues to expand its focus on meetings and incentives business with the introduction of new promotions across all of its five brands. The new promotions will reward planners while offering added perks they can extend to their clients, like spa treatments; TUMI, Movado and Maui Jim goodies; themed receptions; and more, to offer an even more exciting travel and event experience.

Additionally, AMResorts is launching a 5% Cash Forward program designed to recognize and reward loyal meeting planners.

“We are continually looking at the meetings and incentives market to meet and exceed the needs of the groups travel segment,” said Violeta Sales, AMResorts corporate director of group sales. “It is a fact that true added-value and unique perks continue to rank high with corporations and planners, and that’s what we are offering them with these promotions.”

Meetings and Incentives Promotion details per brand as follows:

Zoëtry Wellness & Spa Resorts
Planners who book their group travel now through December 15, 2013 for travel until December 15, 2015, will receive a complimentary 50-minute massage certificate and a TUMI travel bag. The group receives extras including:
o 20-minute Shiatsu massage per guest
o Zoëtry spa gift tote per room
o Two private VIP airport transfers per event
o Executive chef experience with cellar selections for up to 10 people
o Exclusive, personalized excursion for up to four VIPs

To qualify, planners must register their group bookings on and book a minimum of 30 double rooms for 3 nights, 20 double rooms for 4 nights or 10 double rooms for 5 nights.

Secrets Resorts & Spas
Planners who book their group travel now through December 15, 2013 for travel until December 15, 2015, will receive a complimentary 50-minute massage certificate, a 3-night certificate for an Unlimited-Luxury® stay at any Secrets resort and an Esq by Movado Watch. The group receives extras including:
o Day spa access per guest (including hydrotherapy circuit, spa amenities)
o Secrets gift box per room
o Two VIP airport transfers per event
o Exclusive wine tasting reception
o Complimentary four-hour shopping tour per even
o One team building activity per event (Team Olympiads or Photo Safari Hunt)

To qualify, planners must register their group bookings on and book a minimum of 40 double rooms for 3 nights.

Dreams Resorts & Spas
Planners who book their group travel now through December 15, 2013 for travel until December 15, 2015, will receive a complimentary 50-minute massage certificate, a 3-night certificate for a luxury stay at any Dreams resort and Maui Jim sunglasses in a custom case. The group receives extras including:
o Day spa access per guest (including hydrotherapy circuit, spa amenities)
o Dreams essential gift tote per room
o BBQ Beach Party
o Two VIP airport transfers per event
o Complimentary four-hour shopping tour per event
o One team building activity per event (Team Olympiads or Photo Safari Hunt)

To qualify, planners register their group bookings on and book a minimum of 40 double rooms for 3 nights.

Now Resorts & Spas
Planners who book their group travel now through December 15, 2013 for travel until December 15, 2015, will receive a complimentary 50-minute massage certificate, a 3-night certificate for a luxury stay at any Now resort and a bloggie video camera. The group receives extras including:

o Day spa access per guest (including hydrotherapy circuit, spa amenities)
o Now Essential Gift Tote per room
o Champagne and Viennese table reception
o Complimentary wireless internet in meeting rooms
o Complimentary four-hour shopping tour per event
o One team building activity per event (Team Olympiads or Photo Safari Hunt)

To qualify, planners must register their group bookings on and book a minimum of 40 double rooms for 3 nights.

Sunscape Resorts & Spas
Planners who book their group travel now through December 15, 2013 for travel until December 15, 2015, will receive a complimentary 50-minute massage certificate, a 3-night certificate for a deluxe stay at Sunscape Dorado Pacifico Ixtapa and a bloggie video camera. The group receives extras including:
o Day spa access per guest (including hydrotherapy circuit, spa amenities)
o Sunscape beach bag per room
o Mexican themed private buffet dinner
o One team building activity per event (Team Olympiads or Photo Safari Hunt)

To qualify, planners must register their group bookings on and book a minimum of 40 double rooms for 3 nights.

5% Cash Rewards Program details as follow:
Planners who book group travel now through December 15, 2013 for travel now through December 15, 2015 and register it on will be automatically credited 5% of the total value of their guest room contract to be used towards the initial deposit on their next event at the AMResorts property of choice. The 5% Cash Forward is valid only on consecutive years and must be signed within 60 days from departure of the qualifying program.

About AMResorts
AMResorts ( is the provider of sales, marketing and brand management services to five brands of exclusive resort properties in Mexico, Jamaica and the Dominican Republic: ultra luxurious Zoëtry® Wellness & Spa Resorts (; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (; 1-866-GO SECRETS); luxurious Dreams® Resorts & Spas (; 1-866-2-DREAMS); vibrant and contemporary Now® Resorts & Spas (; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (; 1-866-SUNSCAPE). Zoëtry Paraiso de la Bonita Riviera Maya is a member of Leading Hotels of the World, while Zoëtry Agua Punta Cana and Zoëtry Casa del Mar Los Cabos are members of Preferred Boutique. Most Secrets Resorts & Spas properties are members of Preferred Hotels & Resorts Worldwide; Secrets Marquis Los Cabos is a Leading Hotels of the World-designated resort. Dreams and Now Resorts & Spas are members of Preferred Hotels & Resorts.

Royal International Convention Centre – Open for Business

Australia’s newest convention centre, the Royal International Convention Centre (RICC), has opened and proudly welcomed its first guests this month.

Offering a distinctive and uniquely Australian event and convention experience, RICC has been under construction at the iconic RNA Showgrounds since April 2011.

RNA General Manager of Venue Sales and Marketing Sue Hocking said the world-class centre is ideally located just 1.6km from Brisbane’s central business district and 15 minutes from the city’s international airport.
“RICC is characterised by sophisticated, multi-functional and flexible spaces which can accommodate up to 3,000 people and sits alongside a range of available indoor and outdoor venues located at the showgrounds,” she said.

“The 10,000m2 two-level building accommodates conferences, seminars, banquets, weddings, concerts and exhibitions, and features three halls, seven adaptable meeting rooms, two boardrooms, an open foyer, 140 car parks, and state-of-the-art rigging and catering facilities.
“It will also front a landscaped 7,000m2 Plaza which will be completed in June 2013, providing an additional 1,800m2 of event space.”

Unlike any other convention centre in Australia, RICC’s facilities are complemented by a range of available indoor and outdoor venues including a 20,000 seat Main Arena, large scale festival and amusement areas, and stables and accommodation for large animals.

Mrs Hocking said with RICC’s versatile array of distinctive spaces and commitment to exceptional client service, the centre has attracted significant interest locally, nationally and internationally.

“RICC’s unique Queensland character has already attracted three international conferences for its first nine months of operation – a huge feat for RICC and Brisbane.
“We encourage AIME attendees to consider RICC for their next event and welcome them to visit us on stand 1714 for more information on the centre’s world-class facilities and five star service.”

Keystone Resort Offering a Free Night Skiing Session

Keystone is now offering meeting space at Warren Station, an ideal location for groups who want to mix best-in-class meeting facilities and service with outdoor adventure and the natural beauty of the Rocky Mountains.

Book your group meeting now and receive a complimentary night of skiing on your day of arrival.

A Ground-Breaking Year for the Kuala Lumpur Convention Centre

Better yield management, use of space and quality of events the goal moving forward

2012 saw the Kuala Lumpur Convention Centre (the Centre) host 1,442 events; the highest number recorded since opening in mid-2005, a 7% increase from the 1,346 held the previous year, and served over 1.6 million delegates and visitors. In turn, this resulted in an economic impact contribution RM590 million.

This brings the total number of events held at the Centre between June 2005 and 31 December 2012 to 6,645, with over 13.7 million delegates and visitors in attendance and the total economic impact contribution to Kuala Lumpur and Malaysia for the period to RM4.2 billion.

For the Centre, the past 12 months saw the launch of a revamped mobile friendly website, Wi-Fi network enhancement, a student training partnership with Taylor’s University and continuing Corporate Social Responsibility (CSR) work with several environmental and children’s organisations. The facility also garnered kudos from its peers with receipt of several prestigious awards including the MICE Report Awards 2012 for ‘Best Convention Centre in Asia’, Gold Award at the Meetings Industry Marketing Awards 2012 for ‘Best Print Advertising Campaign’ for the Batik Sarong Tie-Up Campaign and the Chaîne des Rôtisseurs Malaysia Chapter’s inaugural ‘Dato Lau Foo Sun Excellence in Dining Award’, amongst others.

Not resting on its laurels for the record-breaking performance in 2012, General Manager Datuk Peter Brokenshire said the Centre is all ready to kick-off the new year with an array of innovative product offerings to remain flexible and accommodative to meet the evolving needs of our local, regional and international clientele.

“As we mark our eighth year of operations, we have put a lot of thought into what we can do better to continue attracting new clients whilst retaining old ones. With all business segments meeting their targets in 2012, our plan going forward is to aim for better yield management, use of space and quality of events.

On the Centre’s calendar of events for 2013, Datuk Brokenshire said the venue will have hosted and welcomed over 20,000 delegates by July through several prestigious events including the 35th Asia Pacific Dental Congress (APDC 2013), 7th IAS Conference on HIV Pathogenesis, Treatment and Prevention (IAS 2013) and Women Deliver Conference 2013. In the latter half (of 2013) will be events such as the International Fire Security Exhibition & Conference Asia 2013 (IFSEC Asia), Cybersec Asia 2013, Glasstech Asia 2013 and the first International College of Neuropsychopharmacology (CINP) Special Congress on Addiction and Mental Health 2013.

ASAE Convene Green Alliance Hosts a Behind-the-Scenes “Green Safari for Meeting Professionals”

WASHINGTON, DC – On a January day when the temperature in the Washington, DC area soared into the 70s, the ASAE Convene Green Alliance (CGA) took an adventurous group of 20 meeting professionals and industry partners on a behind-the-scenes “Green Safari” tour of the sustainability program at the Renaissance Arlington Capital View, one of only three Gold LEED-certified hotels in Virginia.

Participants received bandanas to wear and were greeted by Renaissance associates dressed in pith helmets and safari gear to set the theme for this unique learning format.
The Green Safari demonstrated how the property earned Gold Leadership in Energy and Environmental (LEED) status and how it benefits meeting planners, their organizations, and the planet.

CGA Director Kristin Clarke kicked off the green theme by handing out corn-based compostable badge holders and lanyards made from recycled soda bottles. Even the name badges could not have been more organic – the paper was made from 50 percent Sri Lankan elephant dung and 50 percent post-consumer waste.

Planners were first invited to sample sustainable breakfast fare from Executive Chef David Creamer. The Renaissance Arlington Capital View adheres to a policy of local sourcing as much food as possible from within a 200-mile radius and has forged relationships with area farmers to ensure that the freshest, “greenest” products make it to the table. The Renaissance purchases only cage-free eggs and pork products. The entire Marriott company has set a goal of serving only cage-free eggs by 2015 and cage-free pork by 2018. The hotel also maintains a sustainable fish program to protect species such as Chilean Bass from overfishing.

Renaissance Director of Sales and Marketing Denise Durgin and Director of Engineering Grant Renfrow then trekked the group through the “backwoods” operations of the hotel. Using a jungle ringtone on his phone, Renfrow led planners to the first stop in the main lobby at the window glass wall. The Renaissance boasts 76,000 square feet of glass, which has a low-E coating and a shading coefficient that helps to keep temperatures cooler in the summer and warmer in the winter while allowing appropriate light.

The group then hiked to the kitchen, where Renfrow explained that because recycling and composting are two vital elements of the property’s overall program, the area is set up to make both as easy as possible for associates. Last year, the hotel composted 88 tons of food and aims for 100 tons in 2013. A local company, Envirelation, collects the compost several times a week.

In addition to composting, the hotel also recycles fryer oil. Green Light Biofuels collects the used oil and processes it into biofuel, which is then distributed locally. The Renaissance also has a no-Styrofoam policy; all to-go containers are made from corn-based recyclable or compostable products. These initiatives have reduced the amount of the hotel’s garbage by half.

The safari’s next stop was to the meeting spaces, all of which are equipped with carbon dioxide (CO2) sensors. When CO2 levels rise in a crowded room, fresh air is triggered to flow into the spaces to increase oxygen content and promote alertness or, in the case of guest rooms, more restful sleep.
Refrow and Durgin then took planners to the “green roof,” which is a beautifully designed space with many plantings that filter rain water, aid in water distribution to prevent flooding, remove CO2, and cool hotel space below. Drought-resistant species keep the roof garden low-maintenance, and the hotel plans to add an herb garden.

Engineer Francis “Frank” Duve trekked participants to a guest room to learn about the property’s low-flow water fixtures and energy-efficient lighting. Duve noted that each room has a bag for recycling with a custom-made recyclable instruction card.
The safari ended in the Club Lounge where planners got a canopy-level view of Washington DC’s spectacular skyscape and answered the last of Clarke’s eco-themed trivia questions.

“We are lucky to be in a major meetings destination where we can creatively showcase venues of the highest green standards,” said Clarke. “This type of transparency allows meeting planners to learn exactly why and how they can benefit from eco-friendly planning.”

The next Green Safari will be Monday, August 5, 2013 at the Westin Peachtree Plaza in Atlanta, GA as part of the ASAE 2013 Annual Meeting & Exposition. For more information about the ASAE Convene Green Alliance, which is free to association meeting professionals, visit

The ASAE Convene Green Alliance (CGA) is a free community of sustainably minded association and nonprofit meeting professionals and industry partners from around the United States. The CGA mission is to provide education, share first-hand experiences, network with peers and hospitality experts, and leverage the collective voice and buying power of all CGA members to lessen the environmental impact of associations and the meetings/events they sponsor. A bimonthly newsletter, Meet Naturally, and a website ( also share news, insider tours, trends, tips, and resources related to sustainable meetings and events.

San Diego in a Box Website Continues to be Distinctive


Lex Lyon, President of San Diego in a Box, a destination management resource for San Diego, announced that the 118 Ft. mega yacht, the Isabella is its newest member.

“We are extremely proud to have the Isabella as a part of The San Diego in a Box membership team.” Said Lyon. “The whole mission of our web site is to showcase the suppliers that I have worked with, vetted and feel comfortable in recommending. The venders listed on the web site are the companies that the DMC’s utilize; they are professional, reliable, affordable and in the case of the Isabella, ultra deluxe.”

Meeting planners accessing can easily retrieve Lyon’s recommended coach companies, DMC’s, florists, decorators, entertainment agencies, caterers, VIP transportation, meeting hotels and resources for CSR (Corporate Social Responsibility) programs. Information obtained on this unique site goes far beyond just finding names and addresses. Lex Lyon has 40 years in the Hospitality Industry and is a respected voice within the Destination Management Field. He was a founding member and a past president of ADME (The Association of Destination Management Executives).

Also available on the site are links to IVI Destination Management, the largest and most renowned network of DMC’s in Latin America. Lyon is a general sales agent for IVI Destination Management Services and can direct you to experts for your events in Argentina, Brazil, Chile, Costa Rica, The Dominican Republic, Panama, Guatemala and all the great resort cities of Mexico.

The Westin St. Francis is Home to Stunning Alexandra’s and Victor’s Event Space

Situated atop the historic Westin St. Francis on the Imperial Floor of the Tower Building are Victor’s and Alexandra’s, two of the country’s most spectacular private rooms for hosting special events and weddings. Presiding high above the San Francisco skyline, both rooms boast floor to ceiling windows that showcase sparkling wraparound vistas, from the Bay Bridge to the Golden Gate. In early 2011, San Francisco-based Kevin Joyce Design completed a refreshment of the rooms with new carpeting, drapes, lighting and refinished flooring, complementing the existing interior beauty and further enhancing the breathtaking city views.

After a thrilling ride in a glass elevator with dramatic views of city skyline along the way, event guests step off onto the dazzling 32nd floor, featuring an airy entryway adorned with custom designed sconces with crystal pendant drops, two original mythological paintings painted in the high deco style of the 1930s and flooring refinished in a golden oak stain and dark walnut border.

To the left of the entryway is Victor’s, which opened in August 1996. Originally designed by Joszi Meskan & Associates, the decor was inspired by the lavish 19th century Russian palaces. The spectacular space is bathed in a palette of imperial blue, warm earthy greens and gold, and is comprised of a reception lounge and dining room.

Perfect for a pre-dinner cocktail party, the reception area features refinished hardwood floors that were originally stained by artisans in eight wood tones to emulate trompe l’oeil marquetry found only in the finest palaces. At the entry is a pair of fluted columns that frame a 19th century European gilded chandelier. Pilasters on each side of the doors are graced with the hand-carved classical busts and feet of the period. Walls are painted in an abstract leaf pattern that transcends from light olive into cool gray with golf leaf trim.

Elegant 14-foot high French doors thrust open from the magnificent lounge into the luxurious dining room, perfect for both small and large parties. Custom designed carpet incorporates a large scroll pattern and interlocking oval border in colors of bronze, ocean blue and celadon. Fourteen feet tall French pane windows are dramatically framed with cream drapery imported from Italy with a large embroidered scroll pattern trimmed with blue edge banding.

Celebrated beautiful details of the room remain untouched, from a painting of a Russian ballerina suspended from mirrored walls to the monumental fireplace surrounded by rare yellow onyx and the giant chandeliers in translucent blue glass linked to each other with woven gold cords. A hand-painted screen representing figures at a party, painted in a primitive decorative style, stands at one end of the room.

Opened on August 27, 1998 to rave reviews, Alexandra’s is a fanciful, exotic glass palace also originally designed by San Francisco firm Joszi Meskan & Associates. Surrounding floor to ceiling arched windows, walls are hand painted with swirls of cream, terracotta, red, lapis blue, silver and gold. Hand fluted oak columns bring intimacy to the room, while bright red leather doors add a bold pop of color.

Suspended from the ornate ceiling are gilded waves, large silver pendant lights and gold mini light fixtures. The room is styled with carpet in deep golden tones featuring a four feet wide border with a sunburst design and a stylized wood grain for the background pattern, creating more depth. Crafted by a Peruvian artist, the bar is reflective of Eastern European style with a touch of 1930s art deco.

To reserve Victor’s or Alexandra’s for a special event, contact The Westin St. Francis Catering Team at (415) 774-0126.

Opened more than a century ago on March 21, 1904, The Westin St. Francis still today maintains its preeminence as San Francisco’s center of social, theatrical and business life. Renowned for luxury accommodations and excellent service, The Westin St. Francis continues to preserve its rich history and elegance while enhancing the guest experience with fresh, innovative concepts. The only hotel located on San Francisco’s famous Union Square, The Westin St. Francis is just steps from world class shopping, dining, theatres and art galleries. For reservations and more information, call (415) 397-7000, toll free (800) 917-7458 or visit


Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

Conventions are Big Business in Berlin

Balance sheet 2012: For the first time, the number of those participating in meetings and conventions in Berlin has reached 10 million, and the number of overnight stays has increased by 9% to 6.6 million.

Berlin has become the location of choice for those holding conventions and meetings, according to the results of the 2012 convention statistics*. 123,900 events were held in 2012, involving approximately 10.5 million participants, thus representing a 7% rise in events and an 8% rise in participants compared to 2011. The number of overnight stays also increased by 9% to 6.6 million.

“The convention business generates more than a quarter of all overnight stays in Berlin, and is therefore an essential economic factor”, says visitBerlin CEO Burkhard Kieker.
“In the future we want to compete even more effectively for international conventions, leveraging the expertise of our marketing offices in London, New York and São Paulo”.

Selected highlights of the past year were the EULAR Annual European Congress of Rheumatology, with around 14,700 participants, and the annual meeting of the European Association for the Study of Diabetes (EASD), which brought 18,000 participants to the German capital.

In 2012, revenue through hosting meetings and conventions amounted to €1.96bn (+8%). International events accounted for 19% of this total.

Revenue has more than doubled in the last ten years
In the past ten years, Berlin has developed into one of the leading cities for hosting conventions, with the number of events increasing by 71% and the number of participants by 83% (2003: 72,400 events with 5.7 million participants). Revenue in 2003 amounted to €754m. It has since more than doubled.

In international comparison, according to the statistics of the International Congress and Convention Association (ICCA), the German capital has become one of the Top 5 leading locations for association meetings since 2004. It is currently ranked fourth.

Further information and statistics about Berlin’s reputation as a convention location can be found on the website:

* Source: 2012 convention statistics “Annual Report 2012” by the independent market research company ghh consult GmbH on behalf of visitBerlin

Advisory Council Member Honored

Carrie Abernathy, Advisory Council Member, was honored as one of five Association Trends Young and Aspiring Association Professionals at the Association Trends Salute to Association Excellence luncheon last week.

Carrie Meadows Abernathy, CMP, CEM, Director of Education, Training & Events Practice, Greenhealth, Reston,VA

Professional association positions: Conference Manager, International Association of Fire Chiefs, 2009-12. Assistant, Jefferson Center Foundation, 2004-05.

Accomplishments: Most recently I’ve been elected onto the board of trustees for the Green Meeting Industry Council Foundation. This is incredibly close to me as I’ve had a passion for sustainable meetings for some time now and hope to make a difference as part of its leadership. I’ve also recently spoken as a subject matter expert at Professional Convention Management Association’s Convening Leaders 2012 conference in San Diego, and am speaking on the circuit for MPI and International Association of Exhibitions and Events as a subject matter expert in the field of personal branding for young professionals.

Education and Certifications: Certified Meeting Professional, 2010; Certification in Exhibition Management, 2011; candidate for Certified Special Events Professional Certification, 2012.

PCMA’s Convening Leaders Pushes Boundaries and Challenges Conventional Strategy and Tactics

PCMA Continues to Consistently Deliver on Meeting Innovation

CHICAGO, IL – The Professional Convention Management Association (PCMA) continued to prove The Experience Matters at their 2013 Convening Leaders annual meeting, January 13-16. The meeting brought innovation, design and engagement to life for attendees in Orlando, Florida – evidencing the organization’s skill to consistently deliver education sought by meetings professionals by matching their record attendance in 2012. Additionally, the 2013 meeting realized a Year-Over-Year (YOY) 4% increase in Professional Planner participation.

From fueling ingenuity for exhibit and trade show organizers in “The Show Reimagined” to using unconventional room sets in the new Corporate HQ, the three-day experience challenged planners and suppliers to explore new opportunities for bringing people together.

“As the meetings industry continues to look for ways to turn meeting spaces into truly transformative environments, our staff and volunteer teams adopted a forget-the-status-quo mentality for Convening Leaders 2013 and continued to take risks,” Deborah Sexton, president and CEO, PCMA, says. “With the help of Freeman, Sonic Foundry, and Active Network, Orlando’s Orange County Convention Center became a new-age learning center for planners and suppliers.”

The convention center also became home court for the first-ever Convening Leaders mobile game. With more than 750 participants racking up 101,075 points, the game brought learning to life and awarded three lucky winners with complimentary registration to 2014 Convening Leaders in Boston, Mass.

A Year of Firsts
In a continuing effort to raise the bar for the industry, Convening Leaders featured a number of firsts, including:

  • The Industry Business Forum for Local Leaders – an all-day program, conceived by PCMA and supported by the PCMA Education Foundation, brought together
    industry representatives from DMOs and convention centers together with their volunteer leadership and policymakers to discuss critical issues

  • The PCMA Business School – a series of courses to prepare meeting planners for senior-level discussions on strategy, finance and marketing
  • Convene Presents… – in-depth sessions with the editors of the industry’s premier publication
  • PCMA Education Foundation – interactive discussions on the Foundation’s cutting edge research for the future of trade shows, scientific meetings and millennial attendees
  • Corporate HQ – the ultimate destination for corporate planners focused on greasing the wheels in the strategic meetings cycle
  • The Show Reimagined – an exploration of opportunities to infuse new ingenuity into the traditional exhibit show model with innovative floor plan designs, 15-minute planner presentations and technology tutorials
  • Lunch Four Ways – one massive ballroom sliced into four outside-the-box approaches that turn convention center lunch into more intimate meals
  • PCMA Epicenter – the place for attendees to maximize their PCMA membership, including complimentary head shots and a new e-bookstore

In addition to 2013 firsts, this year’s meeting included encore performances of two of PCMA’s most well-received 2012 additions:

PCMA Learning Lounge – learning stations with 80+ bite-size educational opportunities and an Advocacy Central where meeting professionals signed their support for the economic impact of the industry

Enhanced Event Mobile App – downloaded by 1,891 of attendees, the app simplified scheduling and networking and brought gamification to life

All-Time High for Hybrid Participation
While the majority of the meetings industry was in Orlando for the face-to-face experience, PCMA continued to embrace hybrid innovation with a record-setting 700+ unique registrations who joined Convening Leaders from remote locations. The hybrid audience represented more than 18 countries.

“This year’s hybrid audience was bigger and more engaged than ever before,” Mary Reynolds Kane, director, online marketing, PCMA, says. “With moderated discussions,
hybrid attendees from around the world contributed their own questions and comments to spark conversations both online and on-site.”

2013 Convening Leaders – By the Numbers

  • 3,751 face-2-face attendees
  • More than 20 people received Convening Leaders scholarships funded by the PCMA Education Foundation
  • 48 US states, Puerto Rico, Washington DC and 22 countries represented
  • An estimate 17,000 face-to-face Clock Hours were awarded (1,700 CEUs)
  • More than 1,500 people attended Party With a Purpose
  • Over $3037.00 in donations and 290 lbs of school supplies were collected to support of the PCMA Network for the Needy® Donation Drive for A Gift for Teaching (AGFT) PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,000+ members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization’s face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at