Monthly Archives: February 2016

Submissions now open for IMEX-GMIC Green Awards 2016


Organisations across the globe can celebrate their green activities at the IMEX-GMIC Green Awards. Applications are now open for the prestigious awards which recognise outstanding achievement in green meetings planning, sustainability and corporate social responsibility. Jointly run by IMEX and the Green Meetings Industry Council (GMIC), these awards are presented at the prestigious IMEX Gala Dinner and Awards ceremony on 20 April 2016 in Frankfurt.

The awards span three categories covering key aspects of the green meetings sector: Green Meeting Award, Green Supplier and Commitment to the Community Award. Applicants are required to submit information on their environmental and social business practices taking into consideration environmental impact, economic indicators, leadership and innovation.

Environmental awareness among meeting organisers is recognised by the Green Meeting Award (large and small meetings), which judges a specific event based on a planner’s efforts to prevent and reduce environmental impact. The Green Supplier Award recognises a meeting supplier that has made innovative efforts to reduce the environmental impact of their operations. Finally, the Commitment to the Community Award honours those who have demonstrated innovative efforts to benefit a charitable initiative.

Previous winners include Destination Unlimited, Authenticore and Delta Lloyd who together scooped the Commitment to the Community Award in recognition of their eco-incentive trip working with an island community in Norway. Visit the IMEX website for further information and details of how to enter the awards.

Sustainability and corporate social responsibility is hugely important to the IMEX Group who also run their own programmes in Frankfurt (Germany), Las Vegas (USA) and Brighton (UK) – where the company is based. In 2015 alone, over US $10,000 was raised for IMEX’s nominated charities in each city through the tradeshows. In addition, at IMEX America 2015 2,000 hygiene were made and donated through a partnership with Clean the World, which will extend to IMEX in Frankfurt for the first time in 2016.

Carina Bauer, CEO of the IMEX Group, comments: “As an industry it’s important that we demonstrate how we can support the goals of the recently held COP 21 Conference in Paris, by reducing the environmental impacts of the meetings and events that we run. Through the IMEX Green Awards programme we are able to shine a light on the ‘best in class’ events and suppliers that fulfil their business objectives at the same time as supporting the environment and communities in which they take place. Our industry can and should play a huge role in driving forward this positive agenda and IMEX is pleased to play its part.”

ASAE Launches New Organizational Membership Options

WASHINGTON, DC – ASAE is introducing a hybrid membership model which will provide associations and Association Management Companies (AMC) the option of joining or renewing through an organizational purchasing model. For one flat annual fee determined by staff size, every employee in any size association or AMC office can opt to join ASAE and reap all available member benefits.

“We’ve had tremendous success with our small staff organizational membership. ASAE wanted to engage more association professionals who are employed by more than 15,000 associations we consider to be part of our core market,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE. “Our new organizational membership options will allow organizations of any size and their employees to gain access to the essential tools and professional development they need to make themselves and their association more successful.”

The organizational membership is defined by number of employees, ranging from less than $1,000 for an organization with 9 or fewer staff to less than $10,000 for the largest association.

“ASAE is and will always be an individual membership organization. This new hybrid approach to membership enables us to continue to serve the needs of people who join ASAE individually as well as those within organizations and AMCs that have purchased bundled membership options and education packages,” added Graham. “Our goals are to expand engagement options and empower staff, so they have relevant resources that will maximize their performance and advance their mission.”

ASAE is also introducing the Access Pass program, which allows an organizational member to pre-purchase points that can be used for ASAE University program registrations. It provides organizations increased buying power allowing them to save up to 22% on standard member prices. It also gives organizations the ability to plan efficiently and budget accurately for their team’s professional development needs.

For more information about ASAE’s new organizational membership options, visit

Mexico tourism industry not impacted by the Zika Virus

The Mexico Tourism Board reported that the Zika virus infection is a new and emerging disease in the country with only a minimal number of cases identified. Epidemiologic studies have found that the virus is under control in the country. With very few cases identified and containment efforts in place the tourism industry in Mexico has not been affected and is not at risk.

The Ministry of Health of Mexico launched a variety of measures to maintain epidemiological control of the virus and limit its potential to spread. As the Zika virus infection is similar to that of dengue and chikungunya, prevention programs, health communication activities, and epidemiology screenings implemented since 2014, have helped to minimize the breeding of the Aedes aegypti mosquito in the country.

Measures to prevent and control the virus will remain in place to inhibit an outbreak.  Additionally, stronger clinical services and operations, epidemiology screenings, health communication programs and vector control efforts have been deployed.

The Mexico Tourism Board urges visitors to follow the guidelines presented by the Ministry of Health of Mexico to reduce the chance of mosquito bites.

Recommendations for the public and pregnant women:

  • Wear long sleeves, pants, and bug repellant
  • Wash and cover the containers and dishes that hold water
  • Keep doors and windows closed and use screens

Follow prenatal care guidelines

The Kuala Lumpur Convention Centre IT Team Members Receive ‘Certificate of Appreciation’

16 members of the Kuala Lumpur Convention Centre’s (the Centre) information technology (IT) team received a ‘Certificate of Appreciation’ from the White House Communications Agency’s Presidential Communications Officer, Ryan Kenner, for the outstanding manner in which they provided support to the President of the United States during his visit to Kuala Lumpur, Malaysia, for the 27th ASEAN Summit.

“A lot of dedication and hard work goes into the hosting of a high-profile international event like the recent Summit. Our team members work tirelessly to ensure every event runs seamlessly and these behind-the-scenes efforts don’t often get recognised, so this acknowledgement from the White House Communications Agency was a nice touch,” said the Centre’s General Manager, Alan Pryor.

Pryor continued, “while the IT department received this award it is also important to recognise the role some of the other ‘unsung heroes of the Centre’ played in the successful hosting of the Summit. This includes our operation, culinary and security team members who were integral to the seamless delivery across the board. The groundwork for the Summit began some seven months prior to the event proper and our operations team required five full days (120 hours) of exhausting round-the-clock preparation and set-up to get the Centre ready to host the Summit.”

The Security team are also a crucial component of any event held at the Centre and work closely with the relevant authorities to ensure the safety of delegates, visitors and the venue at all times. This is amplified during a high-profile event such as the Summit, so the team’s decade of experience in handling detailed briefings and site visits as well as understanding and managing protocol for VVIPs, Heads of State and Heads of Government or Royalty is essential to the preparation process.

Last but not least, everyone loves Malaysian food! So it’s no surprise that the gastronomic experience was also of great importance during the Summit. The Centre’s award-winning 51-strong culinary team served 49,693 delectable and Malaysian-inspired meals over the four days. These meals required an impressive 57 tonnes of vegetables, 2.3 tonnes of red meat, 4.1 tonnes of chicken, 2.9 tonnes of fish, 7 tonnes of fresh fruits and 12,200 eggs. The team also prepared over 2,000 satay sticks, 15,500 pieces of kuih (Malay dessert), 1,348 homemade pastries and 7,784 loaves of bread.

In extending his congratulations to the entire team on a job well done, Pryor highlighted the appreciation the Centre received from the Prime Minister of Malaysia, YAB Dato’ Sri Mohd Najib bin Tun Abdul Razak. In a thank you note he said “Congratulations to the Kuala Lumpur Convention Centre on a job well done. It was a fantastic effort from everyone involved to ensure a successful 27th ASEAN Summit.”

For all the latest news and information on the Centre, visit

PCMA Collaborates With to Bring Personalized Content to Their Global Audience

The Professional Convention Management Association, [PCMA], the leading association for meetings and events professionals, today announced the next chapter of its three year partnership with, a leading content publishing platform for the business events industry.  In 2016 PCMA will utilize the platform as part of its digital content strategy to provide a personalized experience to its expanding global audience.

“The platform fits perfectly into PCMA’s strategy of serving up rich media content in a consumer-oriented and mobile-friendly manner to business events professionals  on the go,” said Deborah Sexton, President and CEO at PCMA. “The platform will enable PCMA to best deliver the responsive and seamless experience audiences expect today.

“We are pleased and proud to expand our partnership with PCMA as they leverage our technology to realize their vision of a more personalized experience for the industry we collectively serve,” said Tony Lorenz, CMM, Founder and CEO at

IACC-Americas Names Two Canadian Chefs “Copper Skillet Champions”

(CHICAGO, IL) – Seven chefs from the International Association of Conference Centres (IACC)-member properties across Canada gathered to compete for the coveted Canadian Copper Skillet at the BMO Financial Group Institute for Learning in Toronto, where the winners edged one step closer to the International Copper Skillet global final in April.

Chef Alexsandra Lalonde, pastry chef from St. Andrew’s Club & Conference Centre, took the Junior Category Canadian Copper Skillet for her winning dish of spiced citrus panko crusted pork loin, pan-seared Cornish hen with a wild rice medley of carrots, yellow and green peppers and tomatoes in a white wine pan reduction.

Barrington Graham, first cook at St. Andrew’s Club & Conference Centre, took the Senior Category Canadian Copper Skillet for his winning dish of pan-seared trout, jerk pork tenderloin on a bed of warm quinoa salad and pineapple, pomegranate salsa.

In the competition, the chefs were presented with basic pantry items along with a “mystery basket” of three protein options. They were given 30 minutes to prepare, create, and present their creations to local area judges.

“It was a fabulous event that included fierce competition,” said TJ Fimmano, IACC-Americas President.  “The chefs all displayed their skills and creativity in true IACC fashion.”

For the second year in the 12-year history of the Copper Skillet competition, IACC introduced a Junior Chef category where IACC conference centre chefs under the age of 26 competed in the cook-off.

The winners of the February U.S. and Canadian cook-off (one senior chef and one junior chef) will go on to compete with four other chefs from IACC chapters around the world at the International Copper Skillet Competition at the IACC-Americas Connect meeting at Convene Midtown East, New York City, in April 2016 where the 12th Global Copper Skillet Champion will be named.

The popular Copper Skillet competition was introduced in 2004 to highlight the artistry and skill of the best chefs from IACC-member conference centers around the world and to honor their contributions to the shared goal of providing an outstanding conference center experience.


The IACC Mission Statement: To bring together the brightest industry minds to promote the best meeting venues, which deliver exceptional meeting experiences. There are meetings…And then there are IACC Meetings.

The IACC Vision: IACC is a global community of passionate people and organisations delivering innovative and exceptional meeting experiences.

About IACC
Founded in 1981, IACC is a not-for-profit organization dedicated to promoting understanding and awareness of meetings focused venues and to giving member properties the tools necessary to provide an exceptional IACC meeting experience. Active members meet a set of stringent global Quality Standards and agree to a Code of Ethics.

Currently, the association includes approximately 400 members from the United States, Canada, Australia, Japan, China, Kenya, Nigeria, Denmark, Portugal, Sweden, Belgium, France, Switzerland, Italy, Spain, England, Scotland, Ukraine, The Netherlands, Germany, Hungary and the Philippines. For more information, visit the website at

A Year of International High-Profile Events for the Kuala Lumpur Convention Centre

The Kuala Lumpur Convention Centre’s (the Centre) 10th anniversary year (2015) turned out to be a banner one for international high-profile events. These included; the Global Food Safety Conference 2015; 18th Human Genome Meeting 2015; 26th and 27th ASEAN Summits and Related Summits; and the 128th International Olympic Committee Session, to name a few. These contributed to the Centre’s 2015 total of 1,230 events which attracted close to 1.8 million delegates. Since her opening to 31 December 2015, the Centre has hosted 11,199 events, welcomed close to 19.4 million delegates and contributed over RM6.1 billion in economic impact to the Malaysian economy.

The year in review also saw the Centre achieve a record-breaking occupancy rate of 98% in August, which is the highest monthly total ever, as well as her best annual revenue total. According to the Centre’s General Manager, Alan Pryor, aside from her excellent location, world-class facilities, gastronomic excellence with a 51-strong award-winning culinary brigade and established industry relationships, the Centre’s continuing success could be attributed to her highly knowledgeable and professional team.

“Without doubt, our team’s commitment to consistently delivering flexible, innovative and value-add solutions though our unique partnership approach and tailor-made offerings to clients have been integral to our success and development as one of the leading meetings destinations in the Asia-Pacific region in just over a decade of operation.”

This commitment also resulted in the Centre receiving her highest-ever number of awards in a calendar year, says Pryor. “Besides scooping our second consecutive ‘Purpose Built Convention & Exhibition Centre Award For Excellence’ in the Business Events category at the rAWr (Recognising Award Winning Results) Awards 2015, we received Expatriate Lifestyle Malaysia’s Best of Malaysia Awards 2015 for ‘Best MICE Experience’ (for the second year running), Best Conference Venue in the inaugural Asia Pacific MICE Awards 2015, and our first International Association of Convention Centres (AIPC) Innovation Award 2015 for TenOnCall, as well as various industry recognitions.”

They joined culinary accolades, including the Centre’s second Chaîne des Rôtisseurs Malaysia Chapter’s (the Chaîne) ‘Dato Lau Foo Sun Excellence in Dining Award’ 2015 and the Confrerie de la Chaîne des Rôtisseurs’ Bailliage de Malasie Fine Dining Award (Confederation of the Chaîne des Rôtisseurs Malaysia Chapter Fine Dining Award) which was received in April (2015) at the Chaîne’s 7th Diner Amical Chaîne des Rôtisseurs.

Moving forward, 2016 will be an important year for the Centre, Kuala Lumpur and Malaysian business tourism industry. “We are delighted that the annual ICCA (International Congress and Convention Association) Congress is being held in Kuching, Sarawak, Malaysia this year as it offers a fantastic opportunity to showcase the country’s improving business tourism offering to thousands of industry professionals from around the world. The recently launched Kuala Lumpur Tourism Bureau is also planning a series of initiatives throughout 2016 which should enhance Kuala Lumpur’s reputation as a premier destination for business events,” explains Pryor.

These include positioning Kuala Lumpur as Malaysia’s cuisine haven; introducing weekly cooking classes for international tourists and spouses of business tourism delegates; launching two new heritage walking trails; creating culture hubs in the city including Central Market and Kuala Lumpur Performing Arts Centre; publishing a luxury tourism product directory; forming a business events desk within the bureau to coordinate business events in the city; and offering short courses for front-liners in the hospitality industry, including taxi drivers, aimed at improving service quality.

Also on the horizon is the Centre’s exciting expansion. Groundwork has started on the adjacent Lot 91 development with completion scheduled for 2018. The extension will provide an additional 10,000 sqm of flexible and multi-purpose space, which means more room to comfortably accommodate larger international association meetings and concurrent events, and the opportunity for many current clients to grow their activities and/or events significantly.

For all the latest news and information on the Centre, visit

IAEE Joins TSE’s Inaugural Global Connect as Strategic Partner

 The International Association of Exhibitions and Events™ (IAEE) has been named the exclusive strategic partner for Trade Show Executive’s Global Connect, a top-tier, hosted-buyer event that TSE will organize 13-15 July 2016 in Las Vegas, Nev. at the JW Marriott Resort – Summerlin.

Global Connect brings together qualified U.S. show organizers looking to expand overseas with prospective partners from some of the leading exhibition and convention centers around the world.

“We have 9,000 member representatives across 50 countries, with graduates of the CEM Learning Program spanning 17 countries and counting, as we now offer the CEM certification in 28 countries,” noted IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “It has been an ongoing mission for IAEE to be at the forefront of developing relationships within the international community, and Global Connect is a valuable opportunity for us to expand on our efforts.”

As a hosted buyer event, Global Connect offers high-value, face-to-face interaction in a quiet resort setting. Over the course of two and half days, pre-qualified and hosted senior level U.S. organizers will meet face-to-face with the senior level managers of leading venues outside the U.S. Global Connect features boardroom sessions, one-on-one pre-selected meetings, a targeted conference program and numerous networking opportunities.

“We are excited to have IAEE join the team as the exclusive strategic partner for Global Connect,” said Darlene Gudea, President of Trade Show Executive Media Group. “Together, we are committed to providing show organizers with access to the opportunities, the leaders, the resources, and the brainpower to expand their shows in destinations outside of the U.S.,” she added.

Interested parties may contact David DuBois at or +1 (972) 458-8002; or Darlene Gudea at or +1 (760) 630-9111.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: BearCom, Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, San Antonio Convention & Visitors Bureau, SkyTeam Airline Alliance, Streampoint Solutions, Visit Anaheim, Visit Baltimore, Visit Orlando and VoiceLogic. Visit for more information.

PCMA Cultivates Lasting Creative Moments In Vancouver

The Professional Convention Management Association’s [PCMA] 2016 Convening Leaders brought together 3,826 meeting planners and suppliers, from 36 different countries, to learn how to cultivate creative moments through both their experience and the education sessions offered.

“The Convening Leaders 2016 creative construct was grounded in transparency,” said Deborah Sexton, PCMA President and CEO. “One of our goals for Convening Leaders this year was to explain and show everything from new programs to the flexibility of the convention center itself.”

Many of the new additions to this year’s conference, including the sold out Women@Work, the Medical Meetings HQ and Corporate Meetings HQ spaces, an expanded hybrid MashUp Studio and other features, demonstrated PCMA’s dedication to its audience and the industry as a whole. According to Sexton, “We’re like an experimental lab. Our goal is to try new things so you don’t have to take the risks. Let us take the risks, and you take the benefits.”

One risk was keeping the entire education program in the Vancouver Convention Centre West building – maximizing the participant’s experience, by creating more energy and enabling the ease of making connections with colleagues. This translated into Freeman’s daily flipping of the morning general sessions room into separate break out rooms – with practice, they got the flip down to less than 29 minutes while participants enjoyed a networking break. See the time lapse video here.

Industry educational tracks this year included: Leading Change, Being your Best, Meeting and Experience Design, Operational Strategy, Event Technology and Intelligence and Globalization. Additionally, the PCMA Business School and PCMA’s Thought Leader series offered participates the opportunity to enhance business acumen and professional development.

“Working with a very passionate group of volunteer leaders with PCMA, our team strived to curate educational content that would resonate with our participants and give them solid takeaways to begin using immediately,” say Kelly Peacy, PCMA SVP of Education and Events. At the same time, it was important for us to showcase unique delivery methods such as the environments within our Learning Lounge and TechCentral, which were spread throughout the Vancouver Convention Centre West building. Our goal was to encourage exploration and learning at every turn.”

Convening Leaders Went Big Behind Screen

Participants from 22 countries participated in Convening Leaders LIVE – the onsite meeting’s accompanying online broadcast. Over the course of the 3 day broadcast, attendance was 1,373 participants; a 28 percent increase from 2015. Fifty percent of the participants spent six+ hours engaging with content and another 36 percent more than ten hours.

The Virtual Edge Institute [VEI], the producer of Convening Leaders LIVE, expanded their MashUp Studio coverage in Vancouver – prominently placed in the Learning Lounge the Studio offered hybrid broadcast educational tips to bypassing onsite participants. “With a Pacific Time Zone program schedule, our LIVE broadcast sought to engage our further east time zone audience before they got lost in their work day,” said VEI Executive Director, Jennifer Kingen Kush. “By kicking off each morning with pre-general session live interviews, featuring upcoming speakers and industry leaders, we captured our audience’s attention early and then continued host interviews throughout program breaks.”

Leaving A Legacy

Convening Leaders left a lasting impact on the city of Vancouver. Nearly 130 Hospitality Helping Hands volunteers joined the staff of the Britannia Community Services Centre to build and design mud pie kitchens – using all natural materials – resulting in new playscapes to provide kids the immeasurable benefit of free and imaginative play.  Volunteers also created fabric murals on wire fencing to produce a more inviting and inspired outdoor environment, built individual trellis structures so kids can grow fresh plants and flowers, and beautified the inside of the daycares with fresh coats of colorful paint.

Through PCMA’s Network For the Needy initiative, attendees donated items such as men’s underwear, shaving gel & razors, deodorant, lip balm, toothbrushes, toothpaste, shampoo, conditioner and body lotion to Covenant House Vancouver – and their Crisis Program that takes in homeless, runaway and at-risk youth between the ages of 16 and 24.

The PCMA Education Foundation sold out this year’s Party With A Purpose, with over 1250 donating participants. In its 23rd year, PWAP has raised more than $2.2 million for a range of notable causes as PCMA leads the meeting industry’s efforts to make a difference in communities around the world. Post-party, Founding and Sustaining Sponsor, Global Experience Specialists Inc. (GES) presented a check for $25,000 to the local BC Hospitality Foundation – an organization that supports food, beverage, and hospitality industry members and awards scholarships to hospitality and culinary students who are enrolled in partner post-secondary institutions in British Columbia.

“Supporting the theme of creativity, the Foundation worked with our generous host hotel Sheraton Vancouver Wall Centre to transform a ballroom into an energetic pop-up nightclub for Party With A Purpose,” said Meredith Rollins, PCMA Education Foundation Executive Director. “This new format helped maximize net proceeds to over $150,000; funds that will return back to the industry for scholarships, grants and research.”

What’s in store for the year ahead? Join Deborah Sexton and Sherrif Karamat, PCMA COO, as they discuss PCMA’s future strategy here.


About Professional Convention Management Association

PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,500+ members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization’s face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at

IMEX highlights trends to note in 2016


What will be the trends and buzzwords in the world of business, in the meetings industry and in our lives in 2016?

Here are six ideas and trends identified by the IMEX team that are likely to be more evident and influential next year.

1. Personalization – is this just the start?
Coca-Cola and Starbucks are already using it, and McDonalds and British Airways are headed in that direction: personalization is hot. It was described in December 2015 by leading UK marketing title The Drum as “one of the hottest topics in the marketing industry today. Consumers today are living seamlessly across different devices and platforms and today expect a highly personalised experience from brands.”

In 2015, Gartner indicated that it will continue to grow and reach its plateau in two to five years. This suggests that this flurry of activity is just a prelude to what may develop next year and beyond.

People like to be treated as individuals and to tailor how they are treated, whether as an employee or a consumer. In sync with this, IMEX has extended the options and flexibility of its hosted buyer program to allow buyers more opportunities to tailor their experience at the show to their individual needs and interests.

2. Data and analytics – underpinning new marketing strategies
Data gathering and analytics that drill down into the behaviors of individuals and groups are essential to personalization strategies so, in turn, there will be an increased focus in this space.  Digital marketing expert Mark Goddard said in Forbes magazine that in 2016, personalization “will rely heavily on data integration and customer segmentation.” Also in Forbes magazine’s marketing predictions for 2016, Fintech expert Kevin Brown says: “Marketing and Data Science will be the new Dynamic Duo.”

3. Being human with F2F
The continuing growth of the meetings and conference industry in an era when Skype and video conferencing are established reflects the essential importance and need for F2F contact.

Similarly, in contrast to the data driven approach, marketing expert Alan Hart, founder of marketing consultancy predicts that “Being Human will return to marketing” because ‘consumers want to be inspired and have meaningful and personal connections with brands to move them to buy products and services.’

4. Shared economy – from consumer travel to the meetings industry
PwC predicts that the shared economy globally will grow from a value of $15bn in 2013 to $335bn in 2025. Within the travel sector, from Airbnb to Uber, from Bookalokal to Vizeat, the concept has made enormous inroads among consumers. Next year we’ll see the meetings industry discussing more intensively and proactively how it can and should adapt to this trend and use it co-operatively, with first steps to put words into action being seen.

At IMEX in Frankfurt 2016 this topic will run throughout the show.

5. Community – giving back
Despite living in an age where spare time seems to be shrinking, the drive to contribute and give back through volunteering and programs such as the continues to grow.

In fact in 2013, one in four adults in the US (25.4 percent) volunteered with an organization and 62.6 million Americans volunteered nearly 7.7 billion hours in 2014 (estimated at a worth of $173B

So while there seems to be an emphasis in today’s society on ‘looking after yourself’, it’s good to see giving back is increasing as well with CSR also taking on increasing importance at meetings and events.

6. Asia – potentially the key growth area for new meetings destinations and venues
The importance of this region is endorsed by the latest annual American Express meetings and events industry report which says that ‘meetings spending is rising globally, led by the Asia Pacific region with 2.1 per cent growth expected.’

In the 2012 IMEX Power of 10 study – looking at what the next decade holds for the meetings industry – 46 per cent of respondents anticipated growing political and economic influence coming from Asia. This was evident at IMEX in Frankfurt 2015 where booth space taken by countries from the Asia Pacific region expanded by 16 percent. Hosted buyer participation from the region has also increased significantly over the past 3 years.

For those who would like to read more about these and other likely trends in 2016: