Monthly Archives: May 2017

Associated Luxury Hotels International (ALHI) Presents The “2017 Chairman’s Award” To The Broadmoor


SAN ANTONIO – Associated Luxury Hotels International (ALHI), the leading independent Global Sales Organization serving the meetings and incentive marketplace, presented Colorado’s The Broadmoor with its prestigious “Chairman’s Awardfor 2017. The award is presented annually to the ALHI member hotel or resort that best displays exemplary leadership and commitment to performance in the preceding year, while epitomizing exceptional property-level teamwork and cohesion with ALHI’s Global Sales team in serving the meetings industry. The award was presented at ALHI’s prestigious Industry Advisory Council (IAC) Conference, recently held at the picturesque 550-acre La Cantera Resort & Spa in San Antonio, Texas, which brought together 250 senior leaders from many of ALHI’s accounts, with general managers and senior marketing executives of ALHI’s worldwide membership portfolio.

“The Broadmoor is truly deserving of this special recognition and award,” said Sergot. “It is an exceptional Five-Star, Five-Diamond resort, with an extraordinary leadership team and staff, led by Jack and Barry. They work so well with our valued clients and our ALHI Global Sales team in serving the meetings and incentive marketplace. We are proud to recognize The Broadmoor with this honor.”

Situated at the gateway to the scenic Colorado Rocky Mountains in Colorado Springs, The Broadmoor encompasses 5,000 acres and offers 784 luxurious guest rooms and suites, 185,000 square feet of flexible meeting space, 54 holes of championship golf, a Forbes Five-Star spa, 20 unique dining offerings, and 26 specialty boutiques.

ALHI provides one-call access for its distinguished membership of more than 250 luxury-level and upper-upscale hotels and resorts, which are either independent or are with an independent hotel brand. In addition to offering distinctive hotels and resorts worldwide, ALHI’s portfolio features a Global Luxury Alliance partnership including 23 luxury cruise ships appropriate for meetings and incentive programs, and Destination Management Companies (DMCs) in 100-plus locations worldwide. ALHI provides extensive Global Sales services, valuable expertise, local connectivity, market intelligence, and account advocacy for meetings and incentive programs of any size and scope worldwide, at no cost to accounts.

For more information, contact your nearest ALHI Global Sales Office, or call the “ALHI Group Desk” toll-free at 866-303-ALHI (2544), and visit .

National Conference Center Offers BIG Summer Package “Pairings in the Park” Experience

Summer is just around the corner and meeting planners are looking for space and ideas that are unique and experiential. The National Conference Center in Leesburg, Virginia, is offering the BIG Summer Package (starting at $275/person), including an unforgettable, complimentary 1-hour wine Pairing in the Park reception*, as well as accommodations, three meals each day, conference room, standard meeting technology and ample complimentary parking space.

The National offers a remarkably distinguished wine and culinary program, celebrating summer with its ‘buy local” program. Executive Chef Chris Ferrier purchases from 65 local farms and 35 local wineries in Loudoun County. Summer is truly celebrated at The National’s picturesque outdoor setting on 65 acres of park-like grounds in the heart of Northern Virginia. Many outdoor spaces have been added to the property, including several fire pits, patios, a pergola, redesigned lawn space for outdoor games and receptions, and outdoor meeting rooms.

Food and wine create an indelible sensory experience, and The National’s culinary team incorporates activities for groups to get to know each other in a relaxed, casual culinary environment. “We know that food plays an important role in the overall experience of our guests,” says Chef Ferrier. The National’s well-respected Sommelier & Chief Wine Officer Mary Watson-Delauder brings the tastings alive using her decades of experience and in-depth knowledge, having previously served as Virginia’s wine industry spokesperson.

“Chris and Mary share our mission and vision in working with local farmers and wineries to source food responsibly and for sustainability, freshness and quality,” Geoff Lawson, General Manager and Vice President, explained. “They have brought our culinary offerings to a new and higher level, including within the meeting experience, and we want to share it with meeting planners and their guests.”

*This incentive is available when the Summer Meeting Package is booked for dates between June 1 through September 9. Some blackout dates may apply, and no other discount can be added to the package.

Please contact Jane Davis or call 703-724-6040, and mention the “Pairings in the Park” bonus.

About The National Conference Center

Located in Northern Virginia, 12 miles from Dulles International Airport and 35 miles from Washington, D.C., The National Conference Center is one of the largest and most comprehensive conference centers and training facility in the nation. With 917 guest rooms and over 265,000 square feet of meeting and group function space, including the West Belmont Place catering complex with its 16,552 square foot ballroom, The National has become the nation’s headquarters for productive meetings and West Belmont Place the hub for Loudoun County and surrounding area social functions and special events.

West Belmont Place was named 2013 Best Venue by the International Special Events Society. The National Conference Center is also on the GSA schedule. The National is owned by NCC PS Enterprises LLC, a venture between PCCP, LLC and Stoneleigh Capital, LLC., which retained LaKota Hotels & Resorts to oversee all aspects of the day-to-day operations.

For information call 800-640-2684 or visit and

Jane Schuldt of World Marketing Group – Loss of an Industry Icon

The staff, along with the entire meeting and incentive travel community, is saddened by the passing of Jane Schuldt, Founder and President of World Marketing Group and icon of our industry.

The WMG portfolio of Destination Management Companies around the world was our first DMC supplier member and continues to provide contacts in far flung locations for our event planners.

Maureen Pickell, Director of Global Accounts for, had the privilege of calling Jane a dear friend as well as esteemed colleague.

In her words, “Being respected by Jane was a badge of honor in an industry held to high standards. She will be remembered for her elegance of spirit as well as her resolute work ethic and will be missed for the warmth and loyalty shown towards her friends and close associates.”

IMEX 2017 – Purposeful Meetings design triumphs in building more business and delivering a better event experience

In a year when the IMEX Group set out to live and breathe its 2017 Talking Point – Purposeful Meetings – exhibitor and buyer feedback suggests the new, experiential approach to IMEX in Frankfurt paid off.

From the launch of EduMonday on 15 May to the creation and expansion of registration, wellbeing, education and food services into Hall 9, this year’s IMEX was defined by positive and highly visual transformations with innovation radiating throughout the show.

Close to 9000 hosted buyers and visitors flocked to IMEX in Frankfurt for four days of focused business, education, connection and community. Total appointments between buyers and the show’s 3500 exhibitors rose to 68,500.

Following a year of planned improvements to the appointment system, focused on educating buyers about the value of giving exhibitors mini RFPs (‘appointment profiles’) in advance, 74 per cent of all buyer/exhibitor appointments were based on an appointment profile, an increase of 42 per cent.

Ray Bloom, Chairman of the IMEX Group, commented: “The strong level of business conducted here this week is evidence of the wholesale resilience and positive outlook of the market in what are challenging times all over the globe.”

From Monday to Thursday there was innovation at every turn. The introduction of EduMonday added event technology, event design certification and business masterclasses to the options available to every single participant. Along with PCMA Business School, Association Day, Exclusively Corporate and ICCA mid-year meetings, a total of 1500 people took part in the newly integrated programme.

“Our intention was to create a truly democratic pre-show education event – with something for everyone regardless of whether they speak German or English or come as an exhibitor, hosted buyer or visitor,” said IMEX Chairman, Ray Bloom. “This unilateral approach has gone down really well, with several people saying they plan to send their whole teams to the show a day earlier next year to take advantage of EduMonday. The superb feedback from participants indicates this is a strong formula for the future.”

The many additions and innovations in Hall 9 also made a huge impact; another of IMEX’s efforts to give hosted buyers, visitors and exhibitors a higher quality of service and care, which included a lot more space to relax and recharge. Once again, the feedback was positive with appreciation of the strong visual links between Halls 8 and 9 and the expanded show being on one level generating a much stronger sense of community and a cohesive experience.

The new food court populated by indoor food trucks, the bigger, more open Media Café, the two Be Well Lounge inflatable domes, plus other inflatable meeting rooms and the creation of ‘white space’ areas generated a chilled-out atmosphere. IMEX’s wellness programme also went down well with attendees, many of whom declared it genuinely refreshed them, providing new energy and an appetite for more business.

The new EventTech Academy in Hall 9, the new TechTours on the show floor, the new IMEX App and the experiment of adding Frank, a Chatbot on the website are further evidence of IMEX evolving its technology offerings ‘on-purpose’.

The keynote speeches by Professor Greg Clark at both the Opening Ceremony and Politicians Forum were totally engaging and inspiring, contributing important ideas about the co-operation opportunities between cities and the meeting industry. Janet Sperstad’s keynote about Purposeful Meetings also provided fascinating first insights into her research prior to the launch of an industry white paper at IMEX America.

Looking toward the future and the industry’s next generation, the IMEX Education team put 20 young professionals through a ‘Rising Professionals Day’ using the Event Design Canvas model to create the conference of the future.

Making new and renewing connections was, as always, an important aspect as IMEX brought the industry together, not only at SITE Nite Europe, Association Evening, CIM-Clubbing and the IMEX Gala Dinner but also at many association meetings co-located at the show this week.

Reflecting on this year’s event, Ray Bloom said: “This has been our largest and most innovative show ever, with new ideas, creativity and new uses of technology everywhere. Our theme is Purposeful Meetings and there was a tremendous sense of purpose about everyone here. There is also tremendous energy and commitment. Thinking of the future and the legacy of our industry, it is heartening to see.”

Outstanding achievement at all levels of the global meetings industry celebrated at annual IMEX Gala Dinner

Meetings industry professionals from across the world gathered together to celebrate and honour a variety of achievements last night at the 15th annual IMEX Gala Dinner held at the prestigious Alte Oper, a concert hall and former opera house in Frankfurt.

The awards were: The MPI Student Scholarship Award; DMAI Destination Leadership Award; IAEE International Excellence Award; IAPCO Driving Excellence Innovation Award; PCMA Global Meetings Executive of the Year Award; SITE Master Motivator Award; IMEX-GMIC Innovation in Sustainability Award; Four regional IMEX Academy Awards and the JMIC Unity Award.

Rising star Kazzandra Grove from South Africa was presented with MPI Student Scholarship Award. The award, which celebrates and supports the next generation of meeting planners, is part of the IMEX-MPI-MCI Future Leaders Forum International University Challenge. At the final of the Challenge, held at IMEX in Frankfurt, the regional winners competed for the grand prize, sponsored by the MPI Foundation and Marriott International. Kazzandra Grove from North West University in Mahikeng, South Africa, wowed judges with her proposal: aMAZEng Brain Conference.

The winner of this year’s DMAI Destination Leadership Award was a delighted Ana Maria Gallego, General Manager from the Medellin Convention & Visitors Bureau in Columbia. This award celebrates a destination marketing organisation (DMO) that demonstrates significant leadership and support of its community.

Tarsus Group collected the IAEE International Excellence Award in recognition of the team’s exceptional work in creating, launching and managing an international event in the exhibitions and events industry on an international scale. Tarsus Group is an international media company with a portfolio of exhibitions, conferences, publications and online media across the Americas, Europe, Asia and Middle East.

Elizabeth Winter of African Agenda was the winner of the IAPCO Driving Excellence Innovation Award. The IAPCO Innovation Award commends the most creative and high achieving young member of staff of an IAPCO member company. Corne Koch of Wesgro Convention Bureau was delighted to accept the award on Elizabeth’s behalf, which was presented by Jan Tonkin, IAPCO President. Elizabeth’s award winning innovation was a “standing discussion”, a session, which took participants out of their comfort zones and brought them together to share ideas in a lively, structured context.

The PCMA Global Meetings Executive of the Year Award honours a business events strategist who has demonstrated a vision, commitment and passion for the advancement and education of the global meetings industry. It was awarded to Roberta Kravitz, Executive Director of the International Society for Magnetic Resonance in Medicine (ISMRM), the leading non-profit organisation that provides an international forum for education, information and research in magnetic resonance for radiographers and technologists throughout the world.

Marketing, PR & Social Media expert Patrick Patridge was the proud recipient of the SITE Master Motivator Award 2017. This Award is presented to a person who holds the highest standard of excellence in creating or executing motivational events.

A new award for this year – the IMEX-GMIC Innovation in Sustainability Award – has been designed to celebrate event professionals who are driving sustainability forward through innovation, collaboration and idea sharing. This new award recognises not only the meeting or project owner, but also other stakeholders such as the planner, the venue and other key suppliers. Carlson Rezidor Hotel Group was the inaugural winner in recognition of its Blu Planet water conservation project.

Inge Huijbrechts, Global Vice President Responsible Business at Carlson Rezidor Hotel Group, explains: “Connecting towel reuse in Radisson Blu Hotels with supplying safe drinking water in water scarce areas is a key innovation, especially important because of the global water scarcity crisis and because it makes towel reuse meaningful to our guests. Our partner Just a Drop makes a real difference to people’s lives in local communities. Together we have impacted over 9,000 people.”

The IMEX Academy Awards represent the very best in the global meetings and incentive travel industry, honouring four outstanding individuals each year. This year’s roll-call recognised:

• Academy – Europe: Olivier Lépine, General Manager at Biarritz Tourisme

• Academy – The Americas: Diane DiMaggio, ‎Business Development Director at Northstar Travel Media

• Academy – Asia Pacific: Jeannie Lim, Executive Director at Singapore Tourism Board

• Academy – Africa Middle East: Karim El Minabawy, President of Egypt-based Emeco Travel

Finally, a very surprised and delighted Ray Bloom was crowned winner of this year’s JMIC Unity Award. The award was presented to the IMEX Group Chairman by Joachim König, President of JMIC and Director of the Hannover Congress Centrum, in recognition of Ray’s significant contribution to the advancement of the meetings industry.

Joachim König explains: “Ray’s credentials are second to none – as founder and developer of a leading show in our sector, he has worked consistently over many years to address some of the most important issues by facilitating and supporting industry action. Throughout all of this, he has focused on supporting and encouraging others in their endeavours, providing the resources needed to do so. In this respect, Ray particularly exemplifies the purpose of the 2017 Unity Award and we are delighted and honoured to present it to him.”


ASAE, Steelcase Partner to Provide Unique Experiences at XDP

WASHINGTON—ASAE is partnering with Steelcase Event Experiences to deliver ASAE’s new event called the Xperience Design Project (XDP), May 23-24, at the Gaylord National® Resort & Convention Center in Maryland. XDP will create a collaborative learning environment for association professionals to think differently about their meetings and inspire a new era of face-to-face business experiences.

Steelcase Event Experiences is a partner in the design and delivery of the Lab portion of XDP. The Lab is on day one and is a full-day learning experience where association professionals and industry partners work side-by-side to share ideas, uncover opportunities, and tackle the most important issues impacting their business.

The Lab takes place in a hub-and-spoke format with a center stage and five Zones, each aligned as an element of the core curriculum – Experience, Learning, Location, Marketing, and Technology. Steelcase has designed and will furnish three of the five zones in the Lab, and it will showcase how an environment can elevate engagement.

“We are excited to partner with Steelcase Event Experiences for our inaugural XDP event. They are creating unique experiences with special, high-level sets in the Experience, Marketing, and Learning zones. Attendees will be able to listen, learn, network and participate in the different environments while envisioning how they can incorporate these designs in their future meetings,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE.

“To build a purposeful and powerful event experience, our team worked with ASAE to understand the needs and goals of each stakeholder in The Lab, from presenters to participants,” said Jeremy Bergwerff, Managing Director, Steelcase Event Experiences. “We then used our insights on collaboration and expertise in spatial design to help the ASAE team reimagine the learning experience and their event space. This work will enable engagement and participation among attendees.”

To learn more about the different zones, speakers, and business exchange, visit XDP.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE,, 202-326-9505.

About Steelcase Inc.

For over 105 years, Steelcase Inc. has helped create great experiences for the world’s leading organizations, across industries. We demonstrate this through our family of brands – including Steelcase®, Coalesse®, Designtex®, PolyVision® and Turnstone®. Together, they offer a comprehensive portfolio of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including over 800 dealer locations. Steelcase is a global, industry-leading and publicly traded company with fiscal 2017 revenue of $3.0 billion.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 30,000 association executives and industry partners representing more than 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit

ASAE Launches New Learning, Talent Development Platform–ASAE Learning Online

WASHINGTON—ASAE has a new continuous learning and talent development platform called ASAE Learning Online. It provides on-demand access to unlimited educational opportunities for ASAE members and non-members throughout the association community.

Subscribers can personalize learning plans, take skills gap assessments, and search through hundreds of educational options that align with association management competencies (defined by ASAE’s Job Task Analysis) as well as professional skills, which are important for individual, team, and organizational effectiveness. It will also offer personalized recommendations, so participants can discover the most relevant content they need.

“ASAE Learning Online gives the association community the ability to learn at the point of need, when and where they need it, as well as understand where they are along their career path. Subscribers will be able to take self-assessments, set goals, and track all their continuing education in one place,” said ASAE President and CEO John H. Graham IV, FASAE, CAE. “We are very excited about this new platform for association professionals!”

ASAE Learning Online offers individual ASAE members and non-members the opportunity to purchase a monthly or annual subscription. There’s also a 7-day free subscription, a limited freemium account with five trial courses. In the Fall, ASAE Learning Online will offer organizational subscriptions, and it will have a range of talent management related features and introduce multi-course certificate programs and career bundles.

“Research shows that organizations with strong learning and talent development processes drive better business results including: more revenue, greater employee engagement, reduced staff turnover, and higher customer retention,” said ASAE’s Chief Learning Officer Rhonda Payne, CAE. “As we position ASAE to provide the best support for our members individually as well as organizationally, it is critical that we offer a variety of ways to engage and help advance this type of employee-centric learning culture.”

ASAE is using the platform SumTotal, a Skillsoft company. Content for the platform is curated from a combination of member-produced, staff-produced, and third-party course content.

The monthly subscription rate for members is $49 and $69 for non-members, and annual membership is $488 for members and $678 for non-members. For more information or to sign-up, visit ASAE Learning Online.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE,, 202-326-9505.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 30,000 association executives and industry partners representing more than 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit

Prague Congress Centre Keeps up with New Trends

To ensure facilities for big congresses, conferences and festivals and stand comparison with world prestigious congress centres means to follow new modern trends. Prague Congress Centre meets up its clients` demanding requirements and apart from flexible spaces it offers the latest novelties of audio-visual technologies, complex software and hardware solutions and advanced high-tech self check-in systems for professional event management.

“In Prague Congress Centre we try to provide our clients with the most comfortable solutions to help them organize their event. We want them to have a feeling that organizing a congress, conference or a culture event can go smoothly and effectively, that they have received top quality services from us and that they will gladly come back. Our service offer includes rent of our own technology equipment as well as products from reliable suppliers. We choose those who offer special solutions simplifying the event management. Good solution for us is the one which has a particular measurable profit for the visitors of an event,” says AV technology Manager Milan Svoboda.

The latest technology novelty is a self check-in system which simplifies the organization of the event.  Modern self check-in kiosks ensure smooth and effective registration of attendees and also allow the participants, who did not manage to register online, registration on spot. A sophisticated application helps to create invitation cards and send them to guests. Potential visitors can register just by one click on a special registration web page. Entry QR code will be send afterwards by an e-mail. The system also monitors the activity of attendees and up-dates online accessible data.

Other tool, which will make event management easier, is a complex software and hardware solution for electronic content maintenance. It is a modular system collecting presentations and distributing them to conference halls. The system also helps to prepare or adjust the conference programme and displays various information on the monitors in front of conference halls or send the info to participants. The system contains three different modules – for an administrator, organizer and participant. The module Administrator is only meant for trained technicians. It serves for recording, checking and editing of presentations, it enables to check functionality of the system, to set all parameters of the event such as resolution or source graphic of particular projections. The module Organizer helps with the time management of the event, administration of electronic posters and information boards, maintains the database and collects statistic data. The module Participant collaborates with Android and iOS applications and enables to find all relevant information about the event such as the programme of presentations, lectures and seminars or lists of the speakers and authors of contributions. At the same time participants can evaluate lectures, ask for presentations or communicate with the authors.

Prague Congress Centre is also an excellent place for organizing cultural events and festivals. Some of them are provided with a complex audio-visual technology which can meet the highest expectations. An example of a successfully maintained event is a young festival 4FANS for you-tubers, vloggers, music fans and online game players which required excellent services and high-end equipment. To make such an event even more interesting, PCC has started to offer a new special holographic technology which enables to transmit various scenes and pictures on the background stage and make special effects such as a conversation between speakers and their holographic clones. During an internal marketing conference the used technology included approximately 150 m2 LED screens thanks to which the hall turned into a circus or a hockey stadium. 40 intelligent lights lit the scene to increase the effect.   ___________________________________________________________________________

About Prague Congress Centre:

PCC is the largest congress centre in the Czech Republic. It offers a wide variety of space suitable for all kinds of events from small conferences to big congresses, high technical standards and great acoustics.  Its advantage is the location near the city centre, breath-taking views and municipal transportation accessibility. The total capacity is up to 9,300 people and 13,000 m² of exhibition space and the complex also includes the Vyšehrad Business Centre and the 4-star Holiday Inn Prague Congress Centre with 254 rooms.  PCC has been certified with EKO Gold for being supplied 100% of electricity produced from renewable resources.

Kuala Lumpur Convention Centre Strengthens Team

The Centre Welcomes John Burke As New Deputy General Manager

The Kuala Lumpur Convention Centre (the Centre) is proud to announce the appointment of John Burke as its new Deputy General Manager. Burke is a senior venue operations professional with over 25 years’ experience working across all areas of venue and event management including leadership, commercial management, construction liaison, vendor management, programme management, facility operations & engineering, and audio visual (AV) & technical systems infrastructure & development.

Welcoming Burke to the Kuala Lumpur Convention Centre family, the Centre’s General Manager, Alan Pryor, shared “We are delighted to have John onboard. We are confident that the Centre will benefit immensely from his strong technology background to further enhance our state-of-the-art information technology (IT) and AV facilities to better meet our clients’ needs. We also look forward to utilising his knowledge and experience in operations to support us in delivering affordable and personalised services to our clients.”

As Deputy General Manager, he is responsible for overseeing the Centre’s day-to-day operations including managing the AV and technical services, catering, event co-ordination and exhibition services, to name a few.

Prior to joining the Centre, Burke was Oman Convention & Exhibition Centre’s (OCEC) Director of Operations, where he was responsible for event operations, AV and production, IT, building services and asset management. During the construction and pre-opening period of OCEC, he also assumed the responsibilities of Technical Services Manager, where he provided operator input on design and modifications. Before his time at OCEC, he was the Director of IT at Qatar National Convention Centre for four years.

Holding a Bachelor of Science degree with a major in Computer Science from Wolverhampton University, Burke kicked off his career with the NEC Group, where he gained over 15 years of comprehensive IT, technical and operational knowledge. During this time, he was involved in the infrastructure and technical design of Birmingham’s National Exhibition Centre, the Convention Centre Dublin and LG Arena, amongst others.

ASAE’s Marketing, Membership, Communications Conference Gives Association Executives Digital, Content, Branding Strategies

During ASAE’s Marketing, Membership, & Communications Conference (MMCC), May 2-3, 851 association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops, and networked in the exhibit hall at the Walter E. Washington Convention Center.

“The education sessions and keynote speakers this year really resonated with our audience. They provided attendees with insight on the latest trends, advice on how to strengthen their brand, and the best strategies for marketing, membership, and communications,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE.

New this year, ASAE offered two preconference workshops on May 1. In “Strategic Talent Management for High Performing Marcomm Teams,” the six content leaders focused on culture and its impact on an association’s success in building high-performing teams. The second workshop “Membership Recruitment in the Digital Age” Shama Hyder, CEO of The Marketing Zen Group, discussed five ways organizations can grow their digital footprint and convert this to new member growth.

For the opening on May 2, there were two keynotes: Shama Hyder and Eric Kuhn, the Chief Marketing Officer at Layer 3 TV. Hyder kicked off the session saying how people are now the media and how organizations need to think about how to reach them effectively. She talked about three trends in digital marketing including: identity-based ecosystem, content curation and aggregation, and video has become device agnostic.

Kuhn discussed the best practices to bridge content and technology, utilizing the current social networks effectively, and preparing for what’s coming up next. The keys for great content include: understanding how your members use and engage with the different social media platforms, communicating the value of your association, and knowing that content needs to be compelling and tell a great story.

On May 2, ASAE also announced the 2017 Gold Circle for Overall Excellence winner — the American Society of Anesthesiologists: Protecting Safe VA Care. Here’s a full list of the 2017 Gold Circle Award winners, which is sponsored by High Roads Solution.

A keynote from William Espey, brand voice lead at Chipotle Mexican Grill, kicked off May 3. He talked about brand value and how it’s important to showcase your personality, the association’s values, and create communities that benefit your customers. He emphasized that organizations should use psychology when facing a crisis and approach it from the individual’s perspective. The organization needs to apologize, be transparent, rebuild trust, and create a process for its members to reconnect.

ASAE thanks the following Alliance Partners for their continued support of the association community:

Strategic Partners
Atlanta CVB
Business Events Canada
Choose Chicago
Experience Columbus
Reno Tahoe USA
Visit San Jose

Corporate Partners
Visit Baltimore
DelCor Technology Solutions
Visit Dallas
Greater Fort Lauderdale CVB
Fort Worth CVB
Louisville CVB
Mexico Tourism Board
Naylor Association Solutions
Visit Omaha
Visit Orlando
Visit Salt Lake

Event Partners
The Broadmoor
Dubai Association Centre
Hong Kong Tourism Board
Johnson Lambert LLP and Vault Consulting
Korea Tourism Organization
Meet In Minnesota
New Orleans CVB and New Orleans Ernest N. Morial Convention Center

MEDIA CONTACT: Sabrina Kidwai, APR, CAE,, 202-326-9505.

About ASAE: The Center for Association Leadership 
ASAE is a membership organization of more than 30,000 association executives and industry partners representing more than 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit