Tag Archives: asae

Award Winning Musicians, Legend and Paisley, Set to Entertain Attendees at 2019 ASAE Annual Meeting & Exposition, Columbus.

2019 ASAE Annual Meeting & Exposition attendees will have the opportunity to enjoy multi award winning musical performances, first by John Legend at the ASAE Foundation The Classic, and Brad Paisley at the Closing Celebration. From August 10–13, ASAE is expecting more than 5,000 association professionals and industry partners to come together in Columbus.

“This will be the first time the ASAE Annual Meeting is being held in Columbus and we couldn’t be more excited. As a Strategic Partner, Experience Columbus has long supported the association community, and as hosts they have planned a memorable experience for our attendees by signing John Legend and Brad Paisley as entertainment,” said ASAE President & CEO John H. Graham IV, FASAE, CAE.                                                                                        

Ohio native John Legend will perform during the ASAE Foundation’s The Classic. The  event will take place on Monday, August 12 at the Nationwide Arena.  “We are thrilled to have John Legend perform at The Classic,” said Susan Robertson, CAE, EVP, ASAE/President, ASAE Foundation. “An intimate performance by one of today’s top musical stars paired with the knowledge that attendees are helping The Foundation advance the association industry makes this event a must.”

Country superstar and spokesperson for Columbus based Nationwide, Brad Paisley, will help us celebrate under the stars for a closing concert on Tuesday, August 13. The event will take place at Express Live!, the first indoor – outdoor convertible venue. “The city of Columbus cannot wait to welcome 2019 ASAE Annual Meeting attendees,” said Brian Ross, President & CEO, Experience Columbus. “It is our hope that in addition to our diverse and creative city, these top performers will make Columbus an unforgettable meeting.”

Early bird registration ends May 10. Please note, admission to evening events is limited to meeting attendees and their pre-registered guests. To learn more about all of the education opportunities, registration, hotels, and events, visit the ASAE Annual Meeting website.

NOTE: Members of the press receive complimentary registration to attend the event. Please contact the ASAE Public Relations department to request your complimentary pass.

ASAE thanks the following Alliance Partners for their continued support of the association community:

Strategic Partners

Atlanta CVB

Canada Business Events

Choose Chicago

Experience Columbus

Community Brands
Greater Fort Lauderdale CVB
Naylor Association Solutions
Discover Puerto Rico

Corporate Partners

Visit Austin
Visit Baltimore

Caesars Entertainment
Destination Cleveland

Visit Dallas

DelCor Technology Solutions

Fonteva

GEICO

Louisville Tourism

Visit Omaha
Travel Portland

Visit Salt Lake
Visit San Jose

Event Partners

IMIS by Advanced Solutions International

The Broadmoor

CliftonLarsonAllen
Experient

Higher Logic

Manifest

MemberClicks
OpenWater
Discover the Palm Beaches

MEDIA CONTACT: Lauren Precker, CAE lprecker@asaecenter.org, 202-626-2735.

About ASAE

ASAE is a membership organization of more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together, they create a vibrant community that makes the world smarter, safer, and better every day. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org

ASAE Foundation Announces Three Innovation Grants Program Award Recipients

The ASAE Foundation named three awardees for the 2019 Innovation Grants Program (IGP). Each grant recipient will receive $10,000, and they will be recognized during ASAE’s 2019 Great Ideas Conference, March 17-19, at The Broadmoor in Colorado Springs, CO. These grants are funded through support from the SunTrust Foundation, Whiteford, Taylor & Preston L.L.P, GEICO, and Choose Chicago.

The three awardees are:

American Association for Marriage and Family Therapy
“Mixed Reality Simulation (MRS)”
Alexandria, VA

American College of Cardiology National Headquarters
“Revolutionary”
Washington, DC

National Association of Colleges and University Business Officers 
“Microlearning at NACUBO” 
Washington, DC

“On behalf of the committee, I want to congratulate the 2019 awardees. It is never an easy task for the committee to make its selections among all the applications received. They reflected creativity and commitment to an innovation process – we look forward to having them share that journey and add to the innovative efforts within the association community.” Rita Chen Fujisawa, 2018 chair of the IGP steering committee and Vice President & Chief Operating Officer, California Association of Health Facilities.

During the last seven years, the ASAE Foundation has received close to 300 applications and awarded a total of 28 innovation grants to organizations of varied types, sizes, locations, and industries. These numbers underscore the value of innovation in the association community.

“Since 2013, the Innovation Grants Program has been the impetus for innovation growth and open experimentation in the association community. I continue to be impressed with the research, creativity, and dedication being applied to meeting diverse sets of member needs. We appreciate the continued support from SunTrust Foundation, Whiteford, Taylor & Preston L.L.P, GEICO, and Choose Chicago. Congratulations to this year’s winners,” said ASAE EVP, President, ASAE Foundation Susan Robertson, CAE. “

For more information and to apply for DELP, visit IGP website.

MEDIA CONTACT: Lauren Precker, CAE, lprecker@asaecenter.org, 202-626-2735.About ASAE
ASAE is a membership organization of more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together, they create a vibrant community that makes the world smarter, safer, and better every day. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.

ASAE Launches Applications for DELP 2019-21 Class

ASAE has opened the call for association professionals to apply for the 2019–2021 class of the Diversity Executive Leadership Program (DELP). Deadline for submissions is Monday, March 11. The Detroit Metro Convention and Visitors Bureau has been the exclusive sponsor of DELP since 2001.

“DELP is a vital program to the association industry. It helps associations identify and develop motivated leaders that fuel organizational success,” said ASAE President & CEO John H. Graham IV, FASAE, CAE. “The continued support of Larry Alexander and the Detroit Metro CVB over the last 18 years has made the association community stronger by every measure.”

DELP is an accelerated leadership program of education, mentoring, and volunteer service in the association community. Candidates who have at least three years of mid-senior level association management experience or at least one year of experience as an association CEO (as of the date of their application) and are members of a racial/ethnic minority group, lesbian/gay/bisexual/transgender, or have a disability are encouraged to apply.

During this two-year program, 12 DELP scholars will experience membership and volunteer service in ASAE. They will also have access to industry leaders who could serve as career coaches or mentors.

For more information and to apply for DELP, visit asaecenter.org/DELP.

MEDIA CONTACTS: Lauren Precker, CAE, lprecker@asaecenter.org, 202-626-2735.

About ASAE: ASAE is a membership organization of more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together, they create a vibrant community that makes the world smarter, safer, and better every day. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.

ASAE Annual Meeting & Exposition Highest Attendance Since 2007

WASHINGTON— More than 6,000 association professionals and industry partners gathered in Chicago, August 18–21, for the 2018 ASAE Annual Meeting & Exposition. Participants heard from keynotes Kickstarter co-founder Yancey Strickler and World Champion triathlete Siri Lindley, participated in more than 110 education sessions, experienced five game changers, and explored a packed expo hall with 450 companies.

The final attendance breakdown: 3,554 executives, 2,120 exhibitors, 418 others, including guests, spouses, press, vendors, and staff, for a grand total of 6,092. A total of 450 companies representing 713 booths exhibited in the expo hall, which resulted in a strong ratio of 63 percent buyers (association staff) to 37 percent sellers (industry partners).

“Throughout the conference, our attendees heard from two fantastic keynotes, five Game Changers, engaged in 115 learning labs, and networked with industry partners in the expo hall.  Participants found new ideas, strategies, and solutions they could take back to their organization,” said ASAE President & CEO John H. Graham IV, FASAE, CAE.

Strickler kicked off the conference as the opening keynote. He gave insights on how he started Kickstarter and ensured it was designed to reflect trust, value, and culture of the organization. He stressed how financial maximization isn’t permanent, and it’s critical for organizations to focus and articulate other values including community, knowledge, human capital and security.

For the closing keynote, Lindley told her inspirational story about how she became a triathlete champion. She stressed how we all need to be willing to fail, and by making that decision, let go of being afraid and embrace finding the gift in the struggle reaching goals in life because we learn something about ourselves in the process.

ASAE presented five game changers: Gabby Rivera, Author, Juliet Takes a Breath and Marvel Comic Series America; Rich Karlgaard, Publisher & Columnist, Forbes and Author, The Soft Edge: Where Great Companies Find Lasting Success; Seth Mattison, Cofounder and Chief Movement Officer, Luminate Labs and Co-author, The War at Work; Tina Tchen, Partner, Buckley Sandler and former Assistant to the President and Chief of Staff to First Lady Michelle Obama; and Manjit Minhas, Cofounder, Minhas Brewery & Distillery Dragon, CBC Dragons’ Den.

ASAE raised $71,000 for two charities: The Greater Chicago Food Depository and Little Brothers: Friends of the Elderly. The total weight of the food donated to the Greater Chicago Food Depository Food Drive was 6,687 pounds, which translates to 8,693 meals.

Next year’s ASAE Annual Meeting will be in Columbus, Ohio, August 10-13, at the Greater Columbus Convention Center.

ASAE thanks the following Alliance Partners and Global Partners for their continued support of the association community:

Strategic Partners
Atlanta CVB
Canada Business Events
Choose Chicago
Experience Columbus
Community Brands
Greater Fort Lauderdale CVB
Naylor Association Solutions
Visit San Jose

Corporate Partners
Visit Austin
Visit Baltimore
Destination Cleveland
Visit Dallas
DelCor Technology Solutions
Fonteva
GEICO
Louisville Tourism
Visit Omaha
Visit Salt Lake

Event Partners
iMIS by Advanced Solutions International
The Broadmoor
CliftonLarsonAllen
Experient
Higher Logic
Johnson Lambert LLP and Vault Consulting
Manifest
MemberClicks
Mexico Tourism Board
Discover The Palm Beaches

Global Partners

Dubai Association Centre

Korea Tourism Organization

MEDIA CONTACT: Sabrina Kidwai, APR, CAE skidwai@asaecenter.org, 202-326-9505

About ASAE and the ASAE Foundation

ASAE is a membership organization of more than 42,000 association executives and industry partners representing 7,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

ASAE, Association Forum Expanding Learning Opportunities for Chicago Associations

ASAE and Association Forum are collaborating to increase “in-person” educational offerings in the Chicago metro area, which is the second largest association market in the United States.

Expanding opportunities to enhance career development and meeting association community needs are a shared priority for both ASAE and Association Forum. The leaders established a collaboration framework that puts the association professional at the center, builds on the strengths of each organization’s programming, and reinforces their joint commitment to the future of associations.

“We are excited to work with Association Forum to provide members with more opportunities to develop their skills and leadership abilities, strengthening their individual careers, and advancing their associations.” said ASAE President and CEO John H. Graham IV, FASAE, CAE.

Upcoming programs include:

  • CAE Kickoff,June 13-15
  • Essential Practices in Association Management, July 23
  • Membership Development, July 24
  • Effectively Managing Volunteer Committees & Task Forces, July 25
  • Communication and Public Relations, July 26
  • Developing Your Leadership Potential, July 27
  • Exceptional Boards: CVBs Engaged, August 17-21 (with Destinations International)
  • AMCs Engaged, August 18 (with AMC Institute)
  • Association Law Symposium, August 18
  • CEO Symposium, April 8-9, 2019

“By collaborating with ASAE, we will increase the reach of our mission and the impact of our mutual organizations. It is a positive outcome for the association community. This is a demonstration of the Power of A, “said Michelle Mason, FASAE, CAE, President & CEO of Association Forum.

“As a board member of both ASAE and Association Forum, I believe this collaboration will be beneficial to the association community at large.” said ABSI Board member and Forum Board member Paul Pomerantz, FASAE, CAE, Chief Executive Officer at the American Society of Anesthesiologists.

Programs are being hosted throughout the Chicago-metro area including: Marriott Marquis, Loews Chicago Downtown hotel, and ADA Conference & Meeting Center in downtown Chicago; ASA Conference Center in Schaumburg; McCormick Place and ASGE Institute for Training and Technology in Downers Grove; and Loews Chicago Downtown Hotel.

ASAE and Association Forum anticipate the programs will bring participants from across the midwest. ASAE Annual Meeting & Exposition will be in Chicago from August 18-21.

ASAE Joins New Event Industry Leaders Coalition to Stop Sexual Harassment

ASAE is part of a new coalition that’s comprised of leaders and executives from organizations including: AWE, EIC, IAEE, IMEX, JMIC, MPI, PCMA and SITE. The group’s goal is to eradicate sexual harassment in the events industry and workplace.

Each group has been addressing sexual harassment separately and determined that this issue required policies that span beyond the confines of each individual organization. In the wake of movements like #TimesUp and #MeToo, every industry must act to create positive change and end sexual harassment.

“All the organizations came together because the ethical concerns and human rights would be better served working together, so we can stop sexual harassment from occurring in the industry,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE.

The coalition will identify tools and develop new resources to assist in educating individuals and the events industry about sexual harassment.

The individuals who have come forward to join this task force are as follows:

  • John H. Graham, IV, FASAE, CAE, President & CEO, ASAE
  • Susan Robertson, CAE, Executive Vice President, ASAE and President, ASAE Foundation
  • Bob Skelton, Chief Administration Officer, ASAE
  • Kiki J. Fox, President & Co-Founder, AWE
  • Carrie Abernathy, CMP, CEM, CSEP, Past-President & Co-Founder, AWE
  • Johnnie White, MBA, CAE, CMP, Treasurer, AWE
  • Julie Sullivan, CMP, CEM, CTA, Vice President, AWE
  • Nicole Unger, CMP, Secretary, AWE
  • Karen Kotowski, CAE, CMP, CEO, EIC
  • Cathy Breden, CMP, CAE, COO, IAEE
  • Carina Bauer, CEO, IMEX
  • Rod Cameron, Executive Director, JMIC
  • Amanda Armstrong, Chair, MPI
  • Sherrif Karamat, CAE, President & CEO, PCMA

Carrie Abernathy, CMP, CEM, CSEP, Past-President & Co-Founder of the Association for Women in Events, and Kiki J. Fox, President & Co-Founder of the Association for Women in Events, gathered these industry leaders together for regular meetings and discussed the direction of the coalition. Fox is organizing action items and driving this initiative.

The group’s next step is to release a webinar that introduces experts on the subject matter.

“It’s imperative that our organizations present a united front against sexual harassment in the industry. Together, we are declaring zero tolerance for behavior that harasses or discriminates,” said Fox.

All nine organizations involved will be posting more details of upcoming education and initiatives around this subject to their respective website homepages. The coalition encourages the events industry to follow along and participate.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE, skidwai@asaecenter.org, 202-326-9505.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 40,000 association executives and industry partners representing 7,200 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit asaecenter.org.

ASAE Foundation Announces Five Innovation Grants Program Award Recipients

WASHINGTON—ASAE Foundation names the five awardees for the Innovation Grants Program (IGP). Each grant recipient will receive $10,000, and they will be recognized during ASAE’s 2018 Great Ideas Conference, March 11–13, at The Broadmoor in Colorado Springs, CO. These grants are funded by support from the SunTrust Foundation, Whiteford, Taylor & Preston L.L.P, and GEICO.

The five awardees are:

American College of Rheumatology

“Uniting Collaborators for Innovation”

Atlanta, GA

Association of College and University Housing Officers – International

“Centralized Digital Signage Management”

Columbus, OH

BBB Wise Giving Alliance

“Advancing Collaboration”

Arlington, VA

International Association of Fairs and Expositions

“Technology in the Barn: Augmented Reality Usage at Fairs and Expositions”

Springfield, MO

National Association of School Nurses

“Building Leaders and Developing a Guiding Framework for 21st Century NASN Affiliate Infrastructure”

Silver Spring, MD

“We continue to see a diversity of programs being submitted for IGP, which highlights how associations are being innovative to enhance their members’ experiences. The committee had a tough time selecting the five winners this year,” said Paul K. Farrell, Au. D., CCC-A, 2017 chair of the IGP steering committee and Associate Director, Audiology Professional Practices at American Speech-Language-Hearing Association. “Congratulations to the winning associations!”

During the past six years, the ASAE Foundation has awarded a total of 25 IGP grants and has received close to 300 applications from organizations of varied types, sizes, locations, and industries over the past five years. These numbers underscore the value of innovation and processes of innovating have in the association community.

“The IGP awards have given our members the opportunity to explore new ways to provide programs and services, so they can meet the needs of their members and advance their mission. I’m impressed with all the submissions. We appreciate the continued support from SunTrust Foundation, Whiteford, Taylor & Preston L.L.P, and GEICO. Congratulations to this year’s winners,” said ASAE EVP, President, ASAE Foundation Susan Robertson, CAE. “

For more information about the program, visit the IGP website.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE skidwai@asaecenter.org, 202-326-9505.

About ASAE and the ASAE Foundation

ASAE is a membership organization of 39,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit http://www.asaefoundation.org/.

ASAE Foundation’s Innovation Grants Program Expands to Five Grants, Applications Now Available for Associations

WASHINGTON—ASAE Foundation is accepting applications for its Innovation Grants Program (IGP) through October 1. Celebrating its sixth year, IGP is a program that provides monetary awards to support innovation exploration and development in the association community. GEICO has joined on as another supporter for the IGP.

The IGP grants are funded through a major grant from the SunTrust Foundation with additional support from GEICO and Whiteford, Taylor, & Preston L.L.P. There will be up to five grants awarded in either of three categories: travel, exploration, and hybrid (a combination of travel and exploration). Grant recipients will receive awards up to $10,000.

“The community has seen the impact of the Innovation Grant Program, and we appreciate the continued support from SunTrust Foundation and Whiteford, Taylor & Preston L.L.P. We are excited that GEICO’s donation helps us continue to support and cultivate a culture of innovation throughout the association community,” said ASAE Chair-Elect and ASAE Foundation Chair Matthew R. Shay, CAE, President and CEO National Retail Federation. “I urge our members to apply, so they can create programs that deliver tremendous results for the organization and its members.”

Individuals from professional or trade associations, nonprofits, association industry partners, and consulting companies that serve the association community are eligible to apply, and applicants or applicant teams must include at least one ASAE member. The ASAE Foundation is looking for proactive and creative ideas that help propel association management in such areas as leadership development, technology, marketing, membership and community engagement, product development, and business practices.

“Associations create programs and services that influence everything we do on a daily basis.  The ASAE Foundation strives to inform our community about the different approaches associations are using to implement projects, ideas, and services. These grants have influenced how organizations initiate and practice innovation through developing programs that are making a difference. Our goal is to share the results, and inspire new ideas with our members,” said ASAE Executive Vice President and President of the ASAE Foundation Susan Robertson, CAE.

Criteria and details about the application process are on asaecenter.org/IGP. For questions regarding the innovation grants, please contact Dr. Sharon E. Moss, CAE, at smoss@asaecenter.org.

ASAE Launched First Successful Xperience Design Project for Association and Industry Professionals

WASHINGTON, DC – ASAE delivered its newest event, Xperience Design Project (XDP), May 23-24, at the Gaylord National® Resort & Convention Center. Over the two days, XDP brought together 1,816 association professionals and industry partners. Participants collaborated together to co-create ideas and solutions on how to reinvent their meetings, networked at Connections, and had new face-to-face business experiences.

“There was tremendous energy, excitement, and teamwork happening at XDP. All participants had new experiences that provided opportunities to see first-hand how they can apply new learning formats, design and engagement elements, technology, and operational innovations into their organization’s future meetings,” said John H. Graham, IV, FASAE, CAE, President and CEO of ASAE.

On the first day, attendees experienced the Lab—an immersive, facilitated learning journey around five core topics. Participants were led by XDP’s host Lisa Kay Solomon, author, speaker and Managing Director of Singularity University, and each topic was led by prominent industry leaders.

  • Experience: James H. Gilmore, co-founder of Strategic Horizons LLP and Adjunct Faculty, UVA Darden Business School
  • Learning: Jonathan Finkelstein, CEO, Credly
  • Location: Michael Dominguez, Chief Sales Officer, MGM Resorts International
  • Marketing: Eric Kuhn, Chief Marketing Officer, Layer3 TV Inc. and KiKi L’Italien, CEO & Founder Amplified Growth
  • Technology: Reggie Aggarwal, CEO, Founder of Cvent

Attendees listened to two Pop-Up talks that were designed to spur conversations in the next zone rotation. Shannon Polson encouraged attendees on how they can be a leader from any seat, and Kelly McDonald shared her wisdom on ways they can keep customers coming back for more.

On Tuesday evening, participants took part in the Connections event, a night of networking at MGM National Harbor with the B-52’s.

On day two, participants experienced four key elements: LabX, the Business Exchange, Idea Accelerators, and XDP’s Closing Experience. LabX included entertainment and a recap of the best insights from the previous day. The Business Exchange was a forum for industry partners and association professionals to have one on one meetings.

There were six Idea Accelerators, 20-minute talks, focused on solutions for association professionals that ranged from experience design mapping to incorporating wellbeing principles into an event while rethinking marketing strategies and strengthening an entrepreneurial mindset.

Throughout the conference, ASAE integrated music and performing arts as an intentional experiential element that evokes emotion and triggers memory of the event. Artists included: Live DJ Jamie, Saul Paul, a musician who co-created a song with the audience during LabX, and performance painter David Garibaldi, who created three original paintings during the Closing Experience.

ASAE’s key partners in the research, development, design, and delivery of XDP were: 360 Live Media, Hargrove, Inc.; Steelcase Event Experiences; and hotel partner Gaylord National Resort & Convention Center.  

Next year’s XDP will be April 19-20 at the Gaylord National Resort. For information about XDP, visit www.XDPbyASAE.org.

ASAE thanks the following Alliance Partners for their continued support of the association community:

Strategic Partners
Atlanta CVB
Business Events Canada
Choose Chicago
Experience Columbus
Reno Tahoe USA
Visit San Jose

Corporate Partners
Visit Baltimore
DelCor Technology Solutions
Visit Dallas
Greater Fort Lauderdale CVB
Fort Worth CVB
GEICO
Louisville CVB
Mexico Tourism Board
Naylor Association Solutions
Visit Omaha
Visit Orlando
Visit Salt Lake

Event Partners
BrightKey
The Broadmoor
CliftonLarsonAllen
Dubai Association Centre
Hong Kong Tourism Board
Johnson Lambert LLP and Vault Consulting
Korea Tourism Organization
Manifest
MemberClicks
Meet In Minnesota
New Orleans CVB and New Orleans Ernest N. Morial Convention Center

Media Contact: Sabrina Kidwai, APR, CAE, skidwai@asaecenter.org, 202-557-1066.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 30,000 association executives and industry partners representing more than 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

ASAE, Steelcase Partner to Provide Unique Experiences at XDP

WASHINGTON—ASAE is partnering with Steelcase Event Experiences to deliver ASAE’s new event called the Xperience Design Project (XDP), May 23-24, at the Gaylord National® Resort & Convention Center in Maryland. XDP will create a collaborative learning environment for association professionals to think differently about their meetings and inspire a new era of face-to-face business experiences.

Steelcase Event Experiences is a partner in the design and delivery of the Lab portion of XDP. The Lab is on day one and is a full-day learning experience where association professionals and industry partners work side-by-side to share ideas, uncover opportunities, and tackle the most important issues impacting their business.

The Lab takes place in a hub-and-spoke format with a center stage and five Zones, each aligned as an element of the core curriculum – Experience, Learning, Location, Marketing, and Technology. Steelcase has designed and will furnish three of the five zones in the Lab, and it will showcase how an environment can elevate engagement.

“We are excited to partner with Steelcase Event Experiences for our inaugural XDP event. They are creating unique experiences with special, high-level sets in the Experience, Marketing, and Learning zones. Attendees will be able to listen, learn, network and participate in the different environments while envisioning how they can incorporate these designs in their future meetings,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE.

“To build a purposeful and powerful event experience, our team worked with ASAE to understand the needs and goals of each stakeholder in The Lab, from presenters to participants,” said Jeremy Bergwerff, Managing Director, Steelcase Event Experiences. “We then used our insights on collaboration and expertise in spatial design to help the ASAE team reimagine the learning experience and their event space. This work will enable engagement and participation among attendees.”

To learn more about the different zones, speakers, and business exchange, visit XDP.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE, skidwai@asaecenter.org, 202-326-9505.

About Steelcase Inc.

For over 105 years, Steelcase Inc. has helped create great experiences for the world’s leading organizations, across industries. We demonstrate this through our family of brands – including Steelcase®, Coalesse®, Designtex®, PolyVision® and Turnstone®. Together, they offer a comprehensive portfolio of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including over 800 dealer locations. Steelcase is a global, industry-leading and publicly traded company with fiscal 2017 revenue of $3.0 billion.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 30,000 association executives and industry partners representing more than 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.