Tag Archives: asae foundation

ASAE Foundation Undertakes New Content Strategy Research Project

ASAE Foundation has recently launched a new research project called, “Association Content Strategies for a Changing World.” It will explore how association leaders are navigating the shifting content development and management landscape. Not only will the project look at the positive impacts of strategic approaches to content, but it will also examine the emerging challenges organizations face when creating content and its dissemination.

This study is made possible by a grant from Angerosa Research Foundation and Stratton Media Strategies. The Angerosa Research Foundation was established by Stratton in 2004 in honor of long-time associate, Angela Angerosa, who was passionate about association media and research.

“Thanks to Angerosa Research Foundation and Stratton Media Strategies, the ASAE Foundation will conduct a robust research project that will help educate leaders in our community on why it’s critical to strategically disseminate content to their audiences. We will outline best practices and provide direction on how to align them with your organization’s business goals,” said ASAE Executive Vice President and ASAE Foundation President, Susan Robertson, CAE.

ASAE Foundation is partnering with three consultants to execute this project: Carrie Hane of Tanzen, Dina Lewis, CAE, of Distilled Logic, and Hilary Marsh of Content Company, who are part of the collaborative research team. The team will use a mixed-methods approach to gathering qualitative and quantitative information through broad surveys as well as in-depth interviews with associations of all varieties, sizes and scope.

“Developing and effectively managing content is critical to an organization’s success. While associations are rich in content, they don’t always have the tools or strategies to harness that resource across the full organization to maximize staff resources and meet member needs,” says Debra Stratton, president, Stratton Media Strategies. “This ground-breaking study will provide essential data to guide associations in developing an integrated approach to creating and disseminating content. I’m so pleased that our foundation and company could underwrite this much-needed effort.”

A final report, tools, and resources will be available next Fall.

ASAE Foundation Names Two Universities To Receive Scholarly Research in Association Management Grants

WASHINGTON— ASAE Foundation names two university programs that are receiving research grants as part of the Scholarly Research in Association Management Grants Program (SRGP). The SRGP provides lead investigators with funds to conduct research on a cross-section of topics relevant to nonprofit management and member-based associations. Each recipient will receive a $7,500 grant that starts in mid-August and lasts for one year.

The two awardees for this latest award cycle are:

James Madison University

Willingness to Donate: Are membership dues a substitute for donations?

Margaret F. Sloan, Ph.D., Associate Professor of Strategic Leadership Studies and Cleopatra Charles, Ph.D., Assistant Professor, School of Public Affairs and Administration, Rutgers University-Newark

New York University

Incentivizing Participation: Advocacy Associations and the Collective Action Problem

Clifford Frasier, Ph.D. Candidate

“Congratulations to James Madison University and New York University. The research will address questions about the relationship between donations and membership dues, and how advocacy efforts might be increased among associations. Both topics will provide valuable information for our community, and we look forward to sharing the results,” said ASAE Executive Vice President and ASAE Foundation President Susan Robertson, CAE

To learn more, visit foundation.asaecenter.org/research/scholarly-research-grants.