Tag Archives: imex frankfurt

IMEX 2017 – Purposeful Meetings design triumphs in building more business and delivering a better event experience

In a year when the IMEX Group set out to live and breathe its 2017 Talking Point – Purposeful Meetings – exhibitor and buyer feedback suggests the new, experiential approach to IMEX in Frankfurt paid off.

From the launch of EduMonday on 15 May to the creation and expansion of registration, wellbeing, education and food services into Hall 9, this year’s IMEX was defined by positive and highly visual transformations with innovation radiating throughout the show.

Close to 9000 hosted buyers and visitors flocked to IMEX in Frankfurt for four days of focused business, education, connection and community. Total appointments between buyers and the show’s 3500 exhibitors rose to 68,500.

Following a year of planned improvements to the appointment system, focused on educating buyers about the value of giving exhibitors mini RFPs (‘appointment profiles’) in advance, 74 per cent of all buyer/exhibitor appointments were based on an appointment profile, an increase of 42 per cent.

Ray Bloom, Chairman of the IMEX Group, commented: “The strong level of business conducted here this week is evidence of the wholesale resilience and positive outlook of the market in what are challenging times all over the globe.”

From Monday to Thursday there was innovation at every turn. The introduction of EduMonday added event technology, event design certification and business masterclasses to the options available to every single participant. Along with PCMA Business School, Association Day, Exclusively Corporate and ICCA mid-year meetings, a total of 1500 people took part in the newly integrated programme.

“Our intention was to create a truly democratic pre-show education event – with something for everyone regardless of whether they speak German or English or come as an exhibitor, hosted buyer or visitor,” said IMEX Chairman, Ray Bloom. “This unilateral approach has gone down really well, with several people saying they plan to send their whole teams to the show a day earlier next year to take advantage of EduMonday. The superb feedback from participants indicates this is a strong formula for the future.”

The many additions and innovations in Hall 9 also made a huge impact; another of IMEX’s efforts to give hosted buyers, visitors and exhibitors a higher quality of service and care, which included a lot more space to relax and recharge. Once again, the feedback was positive with appreciation of the strong visual links between Halls 8 and 9 and the expanded show being on one level generating a much stronger sense of community and a cohesive experience.

The new food court populated by indoor food trucks, the bigger, more open Media Café, the two Be Well Lounge inflatable domes, plus other inflatable meeting rooms and the creation of ‘white space’ areas generated a chilled-out atmosphere. IMEX’s wellness programme also went down well with attendees, many of whom declared it genuinely refreshed them, providing new energy and an appetite for more business.

The new EventTech Academy in Hall 9, the new TechTours on the show floor, the new IMEX App and the experiment of adding Frank, a Chatbot on the website are further evidence of IMEX evolving its technology offerings ‘on-purpose’.

The keynote speeches by Professor Greg Clark at both the Opening Ceremony and Politicians Forum were totally engaging and inspiring, contributing important ideas about the co-operation opportunities between cities and the meeting industry. Janet Sperstad’s keynote about Purposeful Meetings also provided fascinating first insights into her research prior to the launch of an industry white paper at IMEX America.

Looking toward the future and the industry’s next generation, the IMEX Education team put 20 young professionals through a ‘Rising Professionals Day’ using the Event Design Canvas model to create the conference of the future.

Making new and renewing connections was, as always, an important aspect as IMEX brought the industry together, not only at SITE Nite Europe, Association Evening, CIM-Clubbing and the IMEX Gala Dinner but also at many association meetings co-located at the show this week.

Reflecting on this year’s event, Ray Bloom said: “This has been our largest and most innovative show ever, with new ideas, creativity and new uses of technology everywhere. Our theme is Purposeful Meetings and there was a tremendous sense of purpose about everyone here. There is also tremendous energy and commitment. Thinking of the future and the legacy of our industry, it is heartening to see.”

Outstanding achievement at all levels of the global meetings industry celebrated at annual IMEX Gala Dinner

Meetings industry professionals from across the world gathered together to celebrate and honour a variety of achievements last night at the 15th annual IMEX Gala Dinner held at the prestigious Alte Oper, a concert hall and former opera house in Frankfurt.

The awards were: The MPI Student Scholarship Award; DMAI Destination Leadership Award; IAEE International Excellence Award; IAPCO Driving Excellence Innovation Award; PCMA Global Meetings Executive of the Year Award; SITE Master Motivator Award; IMEX-GMIC Innovation in Sustainability Award; Four regional IMEX Academy Awards and the JMIC Unity Award.

Rising star Kazzandra Grove from South Africa was presented with MPI Student Scholarship Award. The award, which celebrates and supports the next generation of meeting planners, is part of the IMEX-MPI-MCI Future Leaders Forum International University Challenge. At the final of the Challenge, held at IMEX in Frankfurt, the regional winners competed for the grand prize, sponsored by the MPI Foundation and Marriott International. Kazzandra Grove from North West University in Mahikeng, South Africa, wowed judges with her proposal: aMAZEng Brain Conference.

The winner of this year’s DMAI Destination Leadership Award was a delighted Ana Maria Gallego, General Manager from the Medellin Convention & Visitors Bureau in Columbia. This award celebrates a destination marketing organisation (DMO) that demonstrates significant leadership and support of its community.

Tarsus Group collected the IAEE International Excellence Award in recognition of the team’s exceptional work in creating, launching and managing an international event in the exhibitions and events industry on an international scale. Tarsus Group is an international media company with a portfolio of exhibitions, conferences, publications and online media across the Americas, Europe, Asia and Middle East.

Elizabeth Winter of African Agenda was the winner of the IAPCO Driving Excellence Innovation Award. The IAPCO Innovation Award commends the most creative and high achieving young member of staff of an IAPCO member company. Corne Koch of Wesgro Convention Bureau was delighted to accept the award on Elizabeth’s behalf, which was presented by Jan Tonkin, IAPCO President. Elizabeth’s award winning innovation was a “standing discussion”, a session, which took participants out of their comfort zones and brought them together to share ideas in a lively, structured context.

The PCMA Global Meetings Executive of the Year Award honours a business events strategist who has demonstrated a vision, commitment and passion for the advancement and education of the global meetings industry. It was awarded to Roberta Kravitz, Executive Director of the International Society for Magnetic Resonance in Medicine (ISMRM), the leading non-profit organisation that provides an international forum for education, information and research in magnetic resonance for radiographers and technologists throughout the world.

Marketing, PR & Social Media expert Patrick Patridge was the proud recipient of the SITE Master Motivator Award 2017. This Award is presented to a person who holds the highest standard of excellence in creating or executing motivational events.

A new award for this year – the IMEX-GMIC Innovation in Sustainability Award – has been designed to celebrate event professionals who are driving sustainability forward through innovation, collaboration and idea sharing. This new award recognises not only the meeting or project owner, but also other stakeholders such as the planner, the venue and other key suppliers. Carlson Rezidor Hotel Group was the inaugural winner in recognition of its Blu Planet water conservation project.

Inge Huijbrechts, Global Vice President Responsible Business at Carlson Rezidor Hotel Group, explains: “Connecting towel reuse in Radisson Blu Hotels with supplying safe drinking water in water scarce areas is a key innovation, especially important because of the global water scarcity crisis and because it makes towel reuse meaningful to our guests. Our partner Just a Drop makes a real difference to people’s lives in local communities. Together we have impacted over 9,000 people.”

The IMEX Academy Awards represent the very best in the global meetings and incentive travel industry, honouring four outstanding individuals each year. This year’s roll-call recognised:

• Academy – Europe: Olivier Lépine, General Manager at Biarritz Tourisme

• Academy – The Americas: Diane DiMaggio, ‎Business Development Director at Northstar Travel Media

• Academy – Asia Pacific: Jeannie Lim, Executive Director at Singapore Tourism Board

• Academy – Africa Middle East: Karim El Minabawy, President of Egypt-based Emeco Travel

Finally, a very surprised and delighted Ray Bloom was crowned winner of this year’s JMIC Unity Award. The award was presented to the IMEX Group Chairman by Joachim König, President of JMIC and Director of the Hannover Congress Centrum, in recognition of Ray’s significant contribution to the advancement of the meetings industry.

Joachim König explains: “Ray’s credentials are second to none – as founder and developer of a leading show in our sector, he has worked consistently over many years to address some of the most important issues by facilitating and supporting industry action. Throughout all of this, he has focused on supporting and encouraging others in their endeavours, providing the resources needed to do so. In this respect, Ray particularly exemplifies the purpose of the 2017 Unity Award and we are delighted and honoured to present it to him.”

 

Corporate events and meetings: IMEX offsets planner’s isolation and training drought with new ‘Exclusively Corporate’ programme

Exclusively Corporate at IMEX, the dedicated event for event and travel planners (corporate), has been redeveloped for IMEX in Frankfurt 2017. The IMEX team has collaborated with planners from across the globe to gather views and experiences, creating a new, free of charge, one day programme for the show.

Some of the challenges raised by event and meeting executives included the need to create a fresh event experience be it through new technology, emerging destinations or unique venues – all on an ever-decreasing budget.

The newly bespoke programme for Exclusively Corporate at IMEX reflects these issues with speakers drawn from companies including Cisco, GSK, Lego, Dell, AstraZeneca, Bank of America Merrill Lynch, Estée Lauder, EY, BNP Paribas and Barclays. All will share their experiences in a series of in-depth 45-minute sessions. The case study focused panel sessions then lead to opportunities for attendees to brainstorm and generate ideas with their peers.

New, two stream education programme

The dedicated education and networking programme begins on Sunday 14 May with a networking dinner hosted by Hilton. Attendees then begin Monday 15 May with breakfast hosted by Dubai followed by a full day of free education on topics such as delivering ROI, creative event formats, new technologies, security risk and emerging destinations and trends. After a series of group sessions, the education then splits into two streams with sessions on strategic global programme management for senior event professionals and operational issues for event managers.

Planners can then explore IMEX in Frankfurt, which takes place 16 – 18 May at Messe Frankfurt. With 3,500 exhibitors from 160 countries under one roof, the show enables visitors to discover new destinations and suppliers and see the latest technologies designed for the events industry.

Attendees find Exclusively Corporate at IMEX an invaluable opportunity to meet and share ideas with other executives in the same role, as Alise Long, CMM, Manager Strategic Meetings & Events at DSM in the Netherlands, who took part last year explains:

“Exclusively Corporate at IMEX is one of the pinnacles of IMEX in Frankfurt. There are three or four times a year when I can step away from my office and this is one that I value. I like to get together with my peers.”

Alise Long returns this year as one of the speakers who’ll discuss how to build and manage a global team as well as exploring which technology trends are shaping the future of events.

Carina Bauer, CEO of the IMEX Group, summarises: “This year’s agenda has been researched and developed with much more detail and input from past attendees. We’ve focused on the biggest challenges that in house marketing, travel and event executives are facing in 2017 and developed an extremely current and detailed programme for them. This is a great opportunity for professionals to benefit from a high quality, free of charge education programme – something which is particularly valuable in the face of decreasing training budgets across many organisations.

“As with every aspect of our shows, we collaborate closely with our attendees to ensure our offering remains relevant and provides the support and inspiration our various audiences need to have the best possible experience. We’re also supported by some fantastic sponsors. Their contributions are vital as they allow us to serve this influential group of buyers and planners with a unique programme that also recognises the fact these planners rarely ever have the chance to meet or talk to each other.”

Full details at http://www.imex-frankfurt.com/events/education/exclusively-corporate-@imex/ or contact Donna Fung Donna.Fung@imexexhibitions.com

#IMEX17

IMEX Declares New Purpose for 2017: Reimagines Key Education Programmes

Meeting and event professionals can learn ‘How to plan with deeper meaning, innovation and insight in mind’ as part of Purposeful Meetings, the new IMEX Talking Point and focus of IMEX in Frankfurt this May.

The new Talking Point, which reflects an industry shift towards delivering ‘memorable moments’ instead of meetings, and ‘experiences’ not events, will be explored throughout the show, which takes place 16 – 18 May is in addition to the education programme and its ten tracks, many networking events and extensive exhibition.

Carina Bauer, CEO, IMEX Group, explains: “Any event planner who cares about their craft and truly wants to have a competitive edge will be excited to dig deeper into the IMEX Purposeful Meetings Talking Point.

“Our chief focus is always going to be on bringing buyers and sellers together, face to face, in the most efficient and enjoyable way possible. But, from a strategic point of view, having an annual IMEX Talking Point, or headline theme, will inject more immediacy, stronger direction and a clearer distinction between each show year to year.”

The IMEX Group has also entered into a three-year agreement with EventCanvas.org Foundation which allows IMEX to offer Event Design Certification to selected participants. The certification training will be offered free of charge and provides planners from across the world with a common language for designing more innovative – and purposeful – events.

Targeted and inspiring Monday education

The Event Design Certification is part of a new pre-show education programme taking place on Monday 15 May, the day before the show. Free of charge and open to all, the day will incorporate five core streams covering event design, future trends and supplier education.

The popular Association Day also takes place the day before the show, offering free, tailored education exclusively for association professionals. The IMEX Association Day programme has been redesigned for 2017 and will feature a new Association Management Stream, covering topics such as understanding why members leave and how to persuade them to stay. There will now be two Meetings & Events Streams (A and B), discussing issues such as how to maximise member participation at your events, and how to identify and approach new sponsors.

Exclusively Corporate at IMEX, the dedicated event for corporate meeting planners and event marketers, has also been redeveloped for IMEX in Frankfurt this year. Tailored to address some of the challenges faced by planners, there is a full day of networking and free education on topics such as delivering ROI, creative event formats, new technologies, security risk and emerging destinations and trends. After a series of group sessions, the education then splits into two streams with sessions on strategic global programme management for senior event professionals and operational issues for event managers.

Emanuele Caprarelli, Meeting & Event Planner at CROMSOURCE, Italy, who attended the event last year explains: “This event is about getting us to think. To remind us not get stuck in our own ways of doing things. It’s also good to meet people here. I’ve been in touch with people I met here at the event two years ago, and just saw them again today.”

More exhibitors to meet

The IMEX show itself offers a wide range of business opportunities and inspiration with new exhibitors including Saudi Arabia, Meet Puerto Rico, Barcelona, Vienna House Hotels and Choose Chicago. Exhibitors with expanded stands include Tourism New Zealand, Royal Caribbean International, Latvia, Slovenia, Accor and NYC.

With the largest global array of exhibitors from every sector in the meetings industry, buyers can discover 3,500 worldwide organisations, the latest trends and hundreds of meeting professionals under one roof. Combined with over 200 networking opportunities with senior level meeting professionals, and social events including Site Nite Europe, CIM-Clubbing and the IMEX Gala Dinner, this adds up to three inspiring and productive days of business.

Mark Abbott, Director of Operations, Abbott Travel Group, USA, who visited the show last year sums up:

“My visit to IMEX was very fruitful. With 28 meetings in three days, I was able to cover more ground and obtain more information than I thought possible in such a short time. There is nowhere so much business can be done in so little time.”

IMEX in Frankfurt takes place at Messe Frankfurt from 16 – 18 May 2017.

Registration is free of charge and open online – https://portal.imex-frankfurt.com/register.php?login=1

Hand-picked resources that make life easier for ‘Purposeful Meetings Planners’ can be found here. Find out what constitutes a Purposeful Meeting here.

#IMEX17

Share your Knowledge and Insights with Global Meetings and Events Professionals

Speaker submissions now open for IMEX in Frankfurt 2017

The IMEX team is inviting speakers and topic experts to submit session proposals for the professional education programme at IMEX in Frankfurt 2017, which takes place 16 – 18 May. 

 

The sessions, which can be delivered in English or German, should tie in with one of the show’s 10 tracks: Trends and Research, Business skills, Diversity, Health and wellbeing, Personal development, Technology, Creative learning, General education, Marketing/Social media and Sustainability. 

 

In addition, the IMEX team is particularly interested in receiving proposals on event security, contracting and negotiation skills. 

 

The renowned education programme at the show is part of the IMEX Group’s commitment to advancing industry standards, supporting meetings and events professionals and showcasing important, emerging trends. The IMEX Group recently defined its mission as: “Our sole aim is to unite and advance the meetings industry – doing everything we can to educate, innovate and help our clients make powerful connections with the right people.” 

 

The aim of the show’s education programme, which is continuously reviewed and redeveloped in response to attendee feedback, is to provide meetings and events industry professionals of all abilities and experience with new ideas, tools and strategies that benefit their organisations, and their own careers. 

 

Elisabeth Pine from Pine Communication+Training, who was one of the speakers at IMEX in Frankfurt last year, explains: “I used to come here as a visitor for years, always enjoying the amazing education programme, so it was a real privilege to be able to give back as a speaker. The audience was attentive and appreciative and the networking opportunities fantastic. I’m already looking forward to submitting new session ideas for the upcoming show!”

 

The closing deadline for speaker submissions is 16 January 2017

 

Full details at www.imex-frankfurt.com/events/education/speaker-submissions

Business cities expert, Greg Clark, announced as IMEX in Frankfurt 2017 keynote

Greg Clark, a leading advisor, advocate and mentor on cities and businesses will be the keynote speaker at the IMEX in Frankfurt Opening Ceremony 2017, and will also speak at the show’s industry-leading advocacy event, the IMEX Politician’s Forum.


With an increasing number of destinations around the globe consistently understanding the full power and impact of their ‘beyond tourism’ benefits, his contribution is likely to be widely anticipated.    


Greg holds many high-level positions and honours including Chairman of the Business of Cities and Chairman of the OECD LEED Forum on Local Development and Investment Strategies. He is a Global Fellow of the Metropolitan Programme and Global Cities Initiative at The Brookings Institution, Professor and co-Chairman of City Leadership Initiative’s Advisory Board at University College London, and a Senior Fellow at the European Urban Land Institute.


Rod Cameron, Executive Director at the Joint Meetings Industry Council (JMIC), who is instrumental in planning the Forum programme, explains:


“From his position as a global authority and advisor on city development, Greg Clark has come to appreciate the fundamental role that conferences, conventions and exhibitions play in facilitating the transitions and advancements cities and countries must make in order to pursue their economic and social development aspirations.


“At IMEX in Frankfurt, he will explain how this knowledge can be used to strategic advantage by governments, and his participation is another significant step toward the broadening appreciation of the meetings industry as an instrument of global economic and societal advancement at a time when this has become particularly critical in maintaining international progress.”


For more than a decade, the IMEX Politicians Forum has brought meetings industry leaders together with representatives of governments and government agencies to provide a platform for dialogue and a focus for advocacy efforts. In recent years, the Forum has gained more momentum, reflecting a new awareness and appreciation of the importance of political advocacy among destinations worldwide.


Carina Bauer, CEO of the IMEX Group, adds: “As a global cities expert, Greg has significant insight into the role of meetings and events in transforming the economic future of cities across the world. He is one of many expert speakers and innovations we have lined up for the show, which promise to deliver unparalleled insight, education and business opportunities.”


Political advocacy remains high on the agenda at IMEX, and the Politicians Forum will once again bring together 40+ politicians, including national and regional government ministers, and political influencers plus 80 industry leaders. It is one of several of the show’s major features to receive a new format and new speakers for 2017. These include Association Day, which will have a tightly tailored new programme, and Exclusively Corporate, the show’s dedicated education and networking day for in-house (corporate) meetings planners and directors, which has also been carefully redesigned.


IMEX is also set to announce a series of new educational initiatives in the new year.

IMEX Group Sharing economy survey reveals differing views among meetings industry around the world

• 35 per cent of meetings professionals would not use a sharing economy service for business

• Uncertain quality and safety were found to be the major reasons why they are not being used

• Nearly 45 per cent believe legislation, regulation, objections and taxation will slow or limit the expansion in many countries

• 44 per cent think that many new applications will be launched successfully

• 12.9 per cent believe usage and growth will decline, 33.9 per cent expect significant increase

Recent research carried out by the IMEX Group into the impact of the sharing economy within the meetings and events industry generated thought-provoking results. The findings were revealed at IMEX in Frankfurt on Wednesday 20 April during a seminar entitled: ‘How can we work with the new sharing economy?

The responses from 729 meetings professionals across the world provide a fascinating insight into their experience of sharing economy services, on the issues, challenges and opportunities they generate and whether they believe that usage will decline, plateau or increase over the next five years.

Sharing Economy participants shared their comments using laptops at their tables.

When asked: other than Uber and Lyft, have you used a sharing economy service when travelling for personal or business use? the choice of answers included ‘would not ‘ as well as ‘many times’, ‘once or twice’ and ‘not yet’. Most striking was the fact that 35 per cent would not use a sharing economy service for business.

Regionally around the world, there was significant variation. While just 15.1 per cent of those based in Africa, the Middle East or Far East claim that they would not use a sharing economy service for business, by contrast, a major proportion of respondents in the USA, 41.0 per cent, and even 42.0 of those based in Germany would not use one for business.

44.6 per cent had not yet used such services for business, a similar proportion worldwide. Altogether only 20.4 per cent had used these services for business at all, even though 49.4 per cent has used them for personal reasons.

Why not?

When those who had said they would not use a sharing economy service when travelling were asked: why they would not, uncertain quality and safety were found to be the key issues. 31.9 per cent of all respondents highlighted uncertain quality as a reason not to use it, with a notable 38.6 per cent of USA based participants choosing this reason. This is backed up by the findings of MPI Meetings Outlook research in February, asking the same question; 33.6 per cent of its respondents cited Uncertain Quality.

Safety was selected by 20.3 per cent, including 27.9 per cent of those in the US. 48 per cent of MPI respondents chose this.

When invited to specify other reasons of their own for not using such services, several suggested that lack of taxation and regulation was a concern.

Looking to the future, when asked whether they agreed with various statements about the development of the sharing economy in the travel sector in the next five years, there was a clear pattern.

Those in Germany were always distinctly less confident about prospects than the overall world view, so also to lesser extent were USA respondents. By contrast those in Africa, Middle East and the Far East as well as in Central and South America were usually more optimistic.

44.8 per cent of all respondents, up to 53.5 per cent of those in Germany, thought that legislation, regulation, objections and taxation will slow or limit the expansion in many countries.

When asked whether they thought that most barriers will be removed and the sharing economy will be accepted and flourish, 32.7 per cent worldwide, but only 25.5 per cent in Germany and just 26.1 per cent in the USA agreed. However 41.9 per cent of those in Central and South America think that the sharing economy will be accepted and flourish.

There was general optimism when asked whether they thought that many new applications of the concept will be launched successfully and be accepted. 44.0 per cent worldwide agreed but only 36.2 per cent in Germany did.

Usage in five years ahead

Considering usage in the future, overall there is a cautious confidence. 13.3 per cent think that it will plateau, 12.9 per cent believe usage and growth will decline as the novelty wears off and objections increase but 33.9 per cent that it will increase significantly. However, 17 per cent of Germans think usage will decline and only 27.7 per cent of them and just 28.9 per cent in the USA agree that it will increase significantly, substantially less than the 40.8 per cent in Central and Southern American who think this way.

The early morning seminar, organised by IMEX, drew a keen audience. Moderated by Greg Oates, Senior Editor of Skift and Padraic Gilligan, Managing Partner of Soolnua, the session featured several sharing economy entrepreneurs among the speakers. They were Jean-Michel Petit, CEO and co-founder of Vizeat.com; Gary Schirmacher, SVP of Experient, A Maritz Travel Company; Jan Hoffmann-Keining, CMO of Spacebase and Damian Oracki, co-founder of Showslice.

Commenting on the session, Xavier Guillemin, Congress Market Director of Accor Hotels said: “The structure of the event was good and I liked the concept of sharing comments. The speakers were very good.

“We have to face up to the trend of the sharing economy in an increasingly digital world. There are still some risks, particularly with safety and security. Overall, the hotel industry needs to be inspired by this trend.”

Hosted buyer Cristiane Wellisch of Origami marketing & events from Brazil, said:

“I’ve already worked with Uber and Airbnb and this session enabled me to find out more about the market and the latest trends and how I might incorporate these ideas into my business meetings.”

Carina Bauer, CEO of the IMEX Group commented: “We wanted to give our buyers, visitors and exhibitors – and the industry as a whole – a snapshot of what meetings professionals think about this hot topic and the chance to learn more about this important, high profile business issue.

“We believe that everyone’s opinion is important and everyone should have a chance to air their thoughts. Through the survey and the seminar we aimed to facilitate this.

“The results of the survey and discussions highlight notable international variation in attitudes as well as both caution and optimism.

“It will be fascinating to see what the future actually reveals.”

Senior event planners to visit IMEX in Frankfurt en route to Global Event Summit

Senior corporate and agency event planners from many leading organisations in North America and Europe who are members of the International Special Events Society (ISES) will be visiting IMEX in Frankfurt in April this year.

They will be taking part in IMEX before travelling to Scotland for the first ever Global Event Summit. The event consists of three days of high level debates to be held in Edinburgh and Gleneagles, concluding with a gala dinner on the Royal Yacht Britannia anchored in the River Forth not far from Edinburgh.

Among the influential event professionals visiting the Frankfurt show will be senior executives from CTMS Travel, AOO Events, Giants Enterprises, XPL, Aerospace Industry Association, 2Heads, Cerbelli Creative, George P Johnson, Calgary Stampede, Penton Media, Shaw Communications, Silhouette Group, Cvent, Viacom, Super Bowl, BC Innovation Council and Elias Events.

Carina Bauer, CEO of the IMEX Group commented; “The Global Event Summit is an exciting new initiative that will provide valuable insights for all the delegates. We’ve been working with ISES for several years and are delighted to be consolidating our relationship by partnering with ISES and VisitScotland Business Events in supporting this event. We’re also looking forward to giving these highly qualified buyers the chance to visit IMEX in Frankfurt to learn more about the latest developments in the meetings and incentives sector and make the most of their experience.”

Jodi Collen CSEP, President of the International Special Events Society said “We are looking forward to bringing some of the best minds from the events industry in the US and Canada to IMEX in April before we move on to Scotland to hold our first Global Events Summit in Edinburgh. We enjoy a very strong partnership relationship with the team at IMEX, and regard IMEX in Frankfurt as the premier show in Europe.”

Developing Mental Agility: Exclusively Corporate @IMEX offers dedicated education and networking for meeting & event planners

A special event dedicated to meeting and event planners will put the spotlight on mental agility with a packed day of education, networking and even a Mock Trial.

Taking place the day before IMEX in Frankfurt (19–21 April) in the stylish Villa Kennedy, Exclusively Corporate @IMEX is the perfect opportunity for planners to expand their knowledge of organising business meetings and events, as well as meet industry experts and other professionals from around the world in exactly the same role.

Leading business strategist, Dr Kaihan Krippendorff, will deliver a keynote on how to develop ‘mental agility’, sharing insights from his study of over 200 successful innovators. Kaihan Krippendorff is the CEO of Outthinker which helps companies including Red Bull, Microsoft, VMware, Nestle Purina, L’Oréal, TIAA-CREF, Aetna, Experian, Johnson & Johnson, and Citibank reach strategic clarity and build strategic-thinking capacity.

Kaihan Krippendorff, CEO of Outthinker, explains: “Event management is going through many exciting changes today. We are entering a more digital, agile, and purpose-driven world. History shows that those with the mental agility to grasp the next playbook will be the ones to shape the future. I’m looking forward to sharing specific strategies to that.”

Educational sessions at Exclusively Corporate @IMEX will focus on how planners can boost their lives both in and out of work. R. Michael Anderson, founder of The Executive JOY Institute, explores this further in his session Profiting on Happiness: Thriving Personally and Professionally, designed to manage stress and develop optimism, confidence, and communication tools that are useful in any situation.

Dedicated sessions for Young Professionals cover their career path. More experienced professionals can take part in facilitated discussions on their key issues and receive advice on how to demonstrate their value and contribution to their organisation.

New this year within the event is the Mock Trial which will explore a real, ethical scenario in an authentic courtroom setting involving participants in an engaging, entertaining educational session. Focusing on a case that directly relates to their work as meeting planners, attendees can turn their hand to becoming prosecution and defence lawyers and cross-examine the witness on both the supplier and the corporate side. Renowned meetings industry lawyer Jon Howe presides over proceedings. He serves as general counsel for Meeting Professionals International and the International Special Events Society, and is also general counsel for the Society of Incentive and Travel Executives.

Kathy Hastings, from Teredata in the USA who attended the event last year, explains:
“The opportunity to network with peers who have a global perspective has been really valuable. It’s superb to meet and share experiences with people who are passionate and really engaged with the meetings industry.”

Another participant, CJ Lin from Nu Skin Greater China in Taiwan, adds:
“It’s been great to hear different perspectives on our industry as people in different continents and industries think and operate in different ways. It’s also been good to share knowledge with other people here about contacts and experiences, about destinations and suppliers. The speakers provided valuable insight, particularly about budgets and choosing venues.”

Exclusively Corporate @IMEX takes place from 18-19 April 2016. For further details visit www.imex-frankfurt.com/events/education/exclusively-corporate-@imex

Strong demand and line-up for IMEX in Frankfurt 2016

New educational initiatives, new exhibitors and high demand from across the industry are already laying down strong foundations for IMEX in Frankfurt 2016, taking place at Messe Frankfurt on 19 – 21 April 2016, one month earlier than usual.

Demand for the show from returning and new exhibitors continues to be exceptionally high from destinations, venues and service providers from across the world. Following the success of the 2015 hosted buyer programme – with 98% of buyers agreeing that they achieved their objectives at the show – a number of new hosted buyer groups have also already been confirmed. Plans to further develop the hosted buyer programme –including increasing the amount of time buyers spend at the show – will be announced later in the year.

The new education initiatives already confirmed are designed to meet the interests of the industry at different levels and to cover several key trends, including a new track on personal development, plus enhancements to the CSR and wellbeing programme.

A high level panel discussion on the rapidly developing sharing economy and its potential role in the meetings and events sector will be held on Wednesday 20 April. Reflecting on the growth of businesses such as Airbnb, Uber and Bookalokal, this session will look at how the industry can adapt to this trend and use it co-operatively. There will also be additional sessions on this theme at the Inspiration Hub during the show.

Also at a senior level will be the first PCMA Business School in Frankfurt providing MBA standard education presented by a university professor. This follows the successful implementation of PCMA’s signature Business School programme at IMEX America.

Carina Bauer, CEO of the IMEX Group commented: “We have worked hard to innovate and develop IMEX in Frankfurt from all angles – looking at the show experience for hosted buyers, exhibitors and other visitors. These innovations will be seen across the show – from small details in the hosted buyer lounge – to larger events and educational initiatives. As the industry continues to develop we are determined to ensure that IMEX in Frankfurt not only provides the industry with the business opportunities that it expects, but also provides buyers and suppliers alike with insights, new knowledge and inspiration for their own programmes, businesses or events.”