Tag Archives: malaysia

Malaysia International Trade & Exhibition Centre (MITEC) Grows Due to Market Demand

Touted as the country’s largest trade and exhibition space that has catered to over 180 business events since its inception in 2017, the Malaysia International Trade & Exhibition Centre’s (MITEC) has made a strategic move to expand its meeting spaces.

The confex and meeting segments are big contributors to the Malaysian business events economy and MITEC has been the venue of choice in enabling the country to host international expos at a world class level. “It makes perfect sense for us to leverage on our current capacity and abilities to further expand our meetings and conferences business,” said Gunther Beissel, Chief Executive Officer of MITEC.

By September, professional conference and meetings planners will be able to add more meeting rooms to their list as MITEC completes two additional rooms. The rooms will be located on Level 1A of the building, showcases the flexibility of theatre and banquet style seating. The theatre style arrangement accommodates up to 1,200 pax while banquet seating is up to 650 pax. In a slightly smaller set-up, the other room can accommodate up to 400 pax for theatre style and 240 pax for banquet arrangements. These rooms have the flexibility to be used as smaller exhibition spaces closer to the other conference rooms.

Speaking on its positioning in the market, Beissel elaborated, “As a premier Venue business partner, MITEC’s facilities are continuously upgraded to stay ahead of its market demand through offering higher value customised client solutions and in-house expertise.”

Upon completion of these meeting spaces, the business readiness of the Centre will encompass 11 exhibitions halls, one ballroom, 13 meetings rooms, two outdoor amphitheatres and two new multipurpose rooms.

To receive first-hand information of the facility, visit www.mitec.com.my or get in touch by calling 03-6206 0100. MITEC is also actively connected on Social Media including channels such as Facebook (@Malaysia International Trade and Exhibition Centre), Instagram (@mitec_my) and LinkedIn (Malaysia International Trade and Exhibition Centre).

First venue in Malaysia to present an immersive Virtual Reality experience to clients

The Malaysia International Trade & Exhibition Centre (MITEC) is taking event engagement to the next level with the unveiling of fully immersive Virtual Reality (VR) experiences and being the first trade and exhibition centre in Malaysia embracing the technology.

The VR-based app will bring a glimpse of exciting virtual reality and 360-degree experiences to life showcasing MITEC’s venue and halls, presented through a special headset device utilising the latest standalone VR, Oculus Go with improved visual clarity, comfort, quality audio and a built-in software. Being the first to Malaysian market, the Oculus Go rises above the various competitors in the mobile VR category because for the first time, it allows both Android and iOS users run VR content as it does not need to be paired with either a mobile phone or tethered to a PC.

The VR headset not only allows the entire 45,000 sqm Venue to be explored virtually but also provide users with an interactive navigation to get a feel for nearby attractions and amenities.

Meeting planners can expand the immersive experience to also discover Kuala Lumpur city using the user-centric friendly menu-driven interface.

Gunther Beissel, Chief Executive Officer, MITEC said: “We are committed to enhancing and delivering amazing innovative client experiences and the VR further demonstrates our monumental stride to drive technology initiatives as the leading exhibition venue in Southeast Asia.

When it comes to planning events, organisers can view virtual experiences of exhibition halls and the venue’s capacity to get a life-like idea of their event at MITEC will be like,” he added.

The VR experience is developed by a homegrown agency Flytone Agency Sdn Bhd, a member of the Malaysia Digital Association (MDA).

MITEC’s VR experience is coming your way soon.

Watch this space! #justdifferent