Tag Archives: seattle

Brand USA to Feature Seattle Southside in International Tourism Video

Region to Profit Through Promotion, Increased Business and New Jobs

The Seattle Southside region received some international star treatment in July when Brand USA – the United States destination marketing organization – featured the region in captivating short videos aimed at attracting international visitors from around the world.

The videos were filmed in partnership with Seattle Southside Regional Tourism Authority.

To show the diversity of the destination, Seattle Southside highlights to appear in the Brand USA video include Burien Town Square and Seahurst Park in Burien, Wash.; Saltwater State Park in Des Moines, Wash and Lake Sammaish State Park; Angle Lake Park and the Highline Botanical Garden in SeaTac, Wash.; the Des Moines Farmers Market in Des Moines, Wash.; and Westfield Southcenter Mall in Tukwila, Wash.

Brand USA was established by Congress in 2010 to promote the U.S. as
a premier travel destination for international visitors. Being featured by Brand USA allows Seattle Southside to profit by:

  1. Promoting their local story directly to international travelers through enticing, affordable, authentic and high-quality multimedia.
  2. Increasing business for area hotels, restaurants, attractions, retail and family-owned businesses, which generates Seattle Southside area tax revenues.
  3. Helping create jobs locally.

“Seattle Southside combines the distinctive appeal of many experiences from historic Main Street destinations to beautiful parks and gardens, locally grown produce and big city shopping,” said Katherine Kertzman, President and CEO of Seattle Southside Regional Tourism Authority. “Seattle Southside’s timeless splendor and emerging economic diversity continue to define its inimitable personality, which we will bring to life through these videos in partnership with Brand USA.”

“The enthusiasm for learning about the USA abroad is as strong as it’s ever been,” said Tom Garzilli, Brand USA’s chief marketing officer. “We have the strategy of talking about the iconic places and experiences that make the USA unique, and Seattle Southside is an exceptional destination.”

According to a study released by Oxford Economics, over the past three years, Brand USA’s marketing efforts have generated more than 3 million incremental international visitors to the United States, benefiting the U.S. economy with nearly $21 billion in total economic impact, which has supported, on average, 50,000 incremental jobs each year.

The videos like the one in which Seattle Southside will appear showcase activities and interests unique to the target travelers based upon Brand USA’s extensive research. Brand USA will distribute the videos using their own direct-to-consumer marketing channels:

About Brand USA

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Brand USA works in close partnership with more than 500 partners to maximize the economic and social benefits of travel. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.

For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website VisitTheUSA.com.

SEATTLE SOUTHSIDE REGIONAL TOURISM AUTHORITY LAUNCHES NEW WEBSITE WITH ADVANCED TRIP PLANNING FUNCTIONALITY

Seattle Southside Regional Tourism Authority (RTA), the official destination marketing organization for the cities of Tukwila, SeaTac and Des Moines, today announced the launch of its newly revamped website. Featuring a dynamic user experience, the website offers quick and easy access to essential information for trip planning, using the My Seattle Southside Trip Builder. Visitors will have access to a comprehensive guide that allows them to find a bounty of options to explore, play at, eat at and stay in across Seattle Southside.

“This new website provides a powerful and visually compelling look at Seattle Southside as a destination,” said Ashley Comar, vice president of marketing and communications of Seattle Southside RTA. “We’re thrilled to offer a clean and easy-to-use site that group business, events, conferences, conventions and leisure travelers can use to plan their next trip to Seattle and beyond.”

Visitors looking to plan a trip in and around Seattle Southside will find features such as deals on parking, hotels, dining and adventures. The “Add to Trip” function allows the user to add a restaurant, hotel, event or offer to their customized itinerary. When the itinerary is complete, the user has the ability to create a personalized URL to share with family, friends or colleagues.

Seattle Southside’s website offers ways to explore “Seattle’s Backyard” with preplanned itineraries, such as “Trek Around the Northwest,” “Family Fun,” “Food Fanatic,” “Discover the Great Outdoors” and “Sports Lover.”

“This new site truly showcases all there is to see and do in Seattle Southside and provides visitors with an easy way to plan their next visit,” said Katherine Kertzman, president and CEO of Seattle Southside RTA. “Visitors and groups can do and see more due to the destination’s affordability, central location to and from the airport and downtown Seattle, multiple transportation options and unique attractions like the Museum of Flight and the new Seattle Chocolates factory tour. All of this and more is easily found and easily accessible on the new website.”

Visit SeattleSouthside.com to stay informed of the latest news in and around the region and access group and event planning support, as well as tour group recommendations and resources.

 

About Seattle Southside Regional Tourism Authority

Seattle Southside Regional Tourism Authority (RTA) is the official destination marketing organization for Seattle Southside. The organization is responsible for competitively marketing the area as an ideal destination for leisure and business travelers who wish to explore Western Washington, and for meeting and event planners to hold their events. Seattle Southside RTA is funded by a self-assessed hotel fund and supported by a lodging tax from the cities of SeaTac, Tukwila and Des Moines. For more information, please visit www.seattlesouthside.com or call (877) 885-9452.

Seattle Southside Travel Spending Increased 4 Percent in 2016

 

Annual report from Dean Runyan Associates details continued economic impact resulting from growing tourism industry

SEATTLE, WASH. – Seattle Southside Regional Tourism Authority (RTA), the official destination marketing organization for the cities of Tukwila, SeaTac and Des Moines, reports 2016 travel impact is increasingly positive, with tourists spending $693 million — an increase of 4 percent over 2015 spending.

The annual study, compiled by research firm Dean Runyan Associates, shows the economic significance of the travel industry to the Seattle Southside area, local and state tax receipts and tourism employment. This is the sixth consecutive year of strong growth in the Seattle Southside travel industry.

“We have a strong track record of demonstrating positive economic impact in Seattle Southside through a strategic investment in tourism,” said Katherine Kertzman, president and CEO of Seattle Southside. “The increased funding that is delivered through our RTA allows us to significantly develop our investments in marketing the destination, and Seattle Southside continues to thrive by every economic measure.”

With 4,940 people employed by the tourism industry in Seattle Southside and $35 million generated in local tax receipts, this report shows how the travel industry is a key contributor to the economic well-being of the region.

As the fourth-largest industry in Washington state, tourism supports small businesses, strengthens local economies, creates jobs and brings in additional tax revenues.

The complete Dean Runyan Travel Impacts report is available here. Highlights from the report include:

  • Travel spending in Seattle Southside increased by 4 percent from 2015 to 2016 (preliminary).
  • Earnings and travel-generated tax receipts continue to increase.
  • The overall trend in visitor volume corresponds to the trends in travel spending.
  • Lodging sales continue to increase, and were $250 million in 2016.
  • More than 80 percent of all visitor nights in Seattle Southside are attributable to hotel/motel stays. This percentage is much greater than for hotel/motel stays in King County and Washington state, overall.
  • Tukwila has the greatest estimated visitor spending and SeaTac has almost 70 percent of all lodging sales, making the regional partnership key to the economic well-being of the region.
  • Visitor air arrivals (domestic only) to Seattle-Tacoma International Airport have also increased for the sixth year in a row.
  • An industry outlook shows more hotels coming to the region, which has the potential of lowering occupancy rates within the next few years due to the increase in supply.
  • In 2016, Seattle Southside RTA experienced $40.13 in visitor spending for each dollar spent. The 2016 ROI will be reported at the Seattle Southside Chamber of Commerce Hospitality and Tourism Luncheon. See below for details.

The industry will gather on Friday, April 14, from 11:30 a.m. to 1 p.m. at the Embassy Suites in Tukwila. As the chamber civic sponsor and partner, the Seattle Southside RTA will present on the progress the region has made in the tourism industry over the past year as well as a sneak peek into future projects. Registration is now open.

The Seattle Southside Tourism Promotion Area (TPA) was established in October 2014 along with the Seattle Southside RTA, a public corporation and separate legal entity, which manages increased funding and tourism promotion activities for the cities of Des Moines, SeaTac and Tukwila. The boundaries of the three cities make up the TPA.

About Seattle Southside Regional Tourism Authority

Seattle Southside Regional Tourism Authority (RTA) is the official destination marketing organization for South Seattle. The organization is responsible for competitively marketing the area as an ideal travel destination for leisure and business travelers who wish to explore Western Washington and an idyllic place for meeting and event planners to hold their events. The Seattle Southside RTA is funded by a self-assessed hotel fund and supported by a lodging tax from the cities of SeaTac, Tukwila and Des Moines. For more information, please visit www.seattlesouthside.com or call 877-885-9452.

Strategic Plan Aims to Draw More Visitors to Seattle Southside Area

Five-year plan complete, emphasizing location, transportation, affordability and unique attractions

SEATTLE, WASH. (January 2017) ­ The Seattle Southside Regional Tourism Authority (RTA) recently completed its five-year strategic plan, designed to attract more visitors to the cities of SeaTac, Tukwila, and Des Moines. The plan was developed over the course of six months by the Seattle Southside Strategic Planning Committee, a group made up of RTA staff, TPA Hotel Management staff and other stakeholders. Based on research, the strategic plan process included interviews with businesses, residents, visitors and elected officials; a strengths, weaknesses, opportunities and threats (SWOT) identification exercise; the creation of the region¹s promise that drove all strategies and actions, and metrics for success.

The strategic plan is based on a central promise that the RTA makes to visitors in the region that they can ³Do More² when they stay in Seattle Southside.  The idea behind the Do More promise is that visitors can maximize their visit because Seattle Southside¹s location, transportation, affordability and unique attractions stretch visitor¹s time, money and opportunities further. For example, the Link light rail system makes it easy for people to visit Seattle¹s attractions while staying in Seattle Southside.  Additionally, the Des Moines waterfront, the Museum of Flight, Tukwila¹s Westfield Southcenter mall and the many restaurants in the area provide visitors with destination attractions in the south end.

The strategic plan is designed to accomplish four goals:

  • increase the number of tourists and groups,
  • increase the average length of stay,
  • increase visitor spending, and
  • demonstrate an increase in the RTA¹s return on investment.

By meeting these goals, local businesses will do better, more tax revenue will flow into the region, and local residents will be able to enjoy the new and upgraded attractions and destinations.

The plan outlines five key strategies to achieve these goals.  These include:

  • Own the region. Build toward being the destination that visitors and groups know and prefer for accessing everything the Seattle region has to offer, emphasizing the experiences within Seattle Southside
  • Drive value and results through leadership excellence. Be the catalyst for bringing partners together to meet the RTA¹s goals.
  • Build destination experiences. Create and build on existing experiences to create critical mass and reasons to visit.
  • Encourage easy connections to and within Seattle Southside and regional destinations,including light rail, shuttles, tours and more.
  • Create a participatory sports focus. Recruit and leverage sports-related experiences to be known as the place for active sports fun.

Each strategy has been attached to actions‹such as upgrading Seattle Southside¹s website‹and metrics to ensure plan implementation.

³There is so much untapped potential in Seattle Southside that this strategic plan is designed to unleash,² said Katherine Kertzman, president and CEO of Seattle Southside RTA. ³We¹re now ready to roll up our shirtsleeves and get to work to implement the plan and attract more visitors and their dollars to our region to boost our local economy and share the bounty these vibrant communities have to offer business and leisure travelers.²

Over the next five years, Seattle Southside staff will be working to accomplish the strategic plan¹s goals and further develop Seattle Southside into a highly desirable destination for both leisure and business travelers. The Strategic Plan, entitled Destination 2020, can be found here.

About Seattle Southside Regional Tourism Authority

Seattle Southside Regional Tourism Authority (RTA) is the official destination marketing organization for South Seattle. The organization is responsible for competitively marketing the area as an ideal travel destination for leisure and business travelers who wish to explore Western Washington and an idyllic place for meeting and event planners to hold their events. The Seattle Southside RTA is funded by a self-assessed hotel fund and supported by a lodging tax from the cities of SeaTac, Tukwila and Des Moines. For more information, please visit www.seattlesouthside.com or call 877-885-9452.