Region to Profit Through Promotion, Increased Business and New Jobs
The Seattle Southside region received some international star treatment in July when Brand USA – the United States destination marketing organization – featured the region in captivating short videos aimed at attracting international visitors from around the world.
The videos were filmed in partnership with Seattle Southside Regional Tourism Authority.
To show the diversity of the destination, Seattle Southside highlights to appear in the Brand USA video include Burien Town Square and Seahurst Park in Burien, Wash.; Saltwater State Park in Des Moines, Wash and Lake Sammaish State Park; Angle Lake Park and the Highline Botanical Garden in SeaTac, Wash.; the Des Moines Farmers Market in Des Moines, Wash.; and Westfield Southcenter Mall in Tukwila, Wash.
Brand USA was established by Congress in 2010 to promote the U.S. as a premier travel destination for international visitors. Being featured by Brand USA allows Seattle Southside to profit by:
- Promoting their local story directly to international travelers through enticing, affordable, authentic and high-quality multimedia.
- Increasing business for area hotels, restaurants, attractions, retail and family-owned businesses, which generates Seattle Southside area tax revenues.
- Helping create jobs locally.
“Seattle Southside combines the distinctive appeal of many experiences from historic Main Street destinations to beautiful parks and gardens, locally grown produce and big city shopping,” said Katherine Kertzman, President and CEO of Seattle Southside Regional Tourism Authority. “Seattle Southside’s timeless splendor and emerging economic diversity continue to define its inimitable personality, which we will bring to life through these videos in partnership with Brand USA.”
“The enthusiasm for learning about the USA abroad is as strong as it’s ever been,” said Tom Garzilli, Brand USA’s chief marketing officer. “We have the strategy of talking about the iconic places and experiences that make the USA unique, and Seattle Southside is an exceptional destination.”
According to a study released by Oxford Economics, over the past three years, Brand USA’s marketing efforts have generated more than 3 million incremental international visitors to the United States, benefiting the U.S. economy with nearly $21 billion in total economic impact, which has supported, on average, 50,000 incremental jobs each year.
The videos like the one in which Seattle Southside will appear showcase activities and interests unique to the target travelers based upon Brand USA’s extensive research. Brand USA will distribute the videos using their own direct-to-consumer marketing channels:
- VisitTheUSA.com’s digital and social channels, which include Facebook, Twitter, Google+, YouTube and Instagram.
- Brand USA’s in-country representatives to reach each country’s travel trade industry via trade shows, roadshows and training seminars.
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Brand USA works in close partnership with more than 500 partners to maximize the economic and social benefits of travel. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website VisitTheUSA.com.