Tag Archives: world marketing group

Jane Schuldt of World Marketing Group – Loss of an Industry Icon

The ConventionPlanit.com staff, along with the entire meeting and incentive travel community, is saddened by the passing of Jane Schuldt, Founder and President of World Marketing Group and icon of our industry.

The WMG portfolio of Destination Management Companies around the world was our first DMC supplier member and continues to provide contacts in far flung locations for our event planners.

Maureen Pickell, Director of Global Accounts for CP.com, had the privilege of calling Jane a dear friend as well as esteemed colleague.

In her words, “Being respected by Jane was a badge of honor in an industry held to high standards. She will be remembered for her elegance of spirit as well as her resolute work ethic and will be missed for the warmth and loyalty shown towards her friends and close associates.”

Mercury80 DMC Selects WMG for U.S. and Canadian Business Development

World Marketing Group (WMG) will now provide business development and representation services in the United States and Canada for Mercury80, a highly experienced DMC team providing operations throughout Southern Africa.

Building on its portfolio of both established as well as emerging and cutting edge international DMCs, WMG is proud to announce this new partnership with a globally recognized and respected international DMC in the Southern Africa MICE market.  The Mercury80 team, under the leadership of Pam Pillhofer, is known for its professional delivery of high-quality programs.  Mercury80’s proven expertise in the meetings, incentives, and conference segments stands toe to toe with the best, and reaches even further to provide clients a solid alternative, bringing fresh ideas, competitive pricing, excellent supplier relationships and an energetic perspective to the planning process.

Jane E. Schuldt, CITE, CIS, Founder and President of World Marketing Group stated, “Adding southern Africa to our expanding portfolio of international DMCs fulfills part of our ongoing strategy of providing a full range of key destinations to our portfolio.  Having Mercury80 as our African partner continues to build out a portfolio addressing all key destination markets for our clients.  We remain focused on our steady course to meet our clients’ needs in major global centers by providing yet another high-quality DMC solution, for a destination that is well known to WMG, as our experience in Africa began over a decade ago.  We are viewed by our clients as the long haul international experts, making this launch with the stellar team of Mercury80 a perfect partnership.  In the environment of strong North American currencies to the Rand, there has never been a better time for these markets to include and plan programs to southern Africa.”

According to Pam Pillhofer, Managing Director of Mercury80, “We are absolutely delighted to appoint World Marketing Group to represent Mercury80 within the North American market.

Our success is determined by good choices for sustainable results. Through consistent, predictable professionalism, we will ensure customers receive a creative and memorable experience, at the best value. Nothing is left to chance.   Our objective is to gain a thorough understanding of our clients’ objectives, and then to find the solutions that best fit their specific needs. Together with the dynamic team at WMG, because of their history with Southern Africa and their overall standing in the market with clients who value WMG’s long haul planning experience, we know we can achieve this and pass this value proposition on to our clients.

Steve Jobs, co-founder, chairman and CEO of Apple said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”  These sentiments echo those of the committed team at Mercury80 who enjoy spending every day doing great work in designing and delivering world-class programs to our clients.

Mercury80 have been active in the US and Canadian markets for over 9 years, with the collective experience of our team going back decades. We have been very encouraged by our clients’ reception to our value proposition, making the decision to engage the services of a full-time dedicated team to assist us in growing our client base in the region an easy and strategically important one.  The market is telling us they are seeking a DMC that understands the region, understands their market and their client, and can deliver a high quality program at a more competitive price.  Mercury80 provides that solution.

To this end, we are thrilled to be partnering with WMG, an organization whose professionalism, commitment, and dedication mirror our own.

World Marketing Group is a B2B operating company providing contract sales and marketing services in N. America to international hospitality suppliers interested in building their brand and growing their business from the N. American incentive, meeting, conference and special event/product launch markets.

World Marketing Group to lead business development for Destination Asia in North America

Destination Asia announces, effective 1 February 2015, World Marketing Group will lead its North American incentive travel and event business development for the Asian region. The new alliance offers customers access to highly skilled Asian operations, backed by in-market sales and marketing support and expertise.

 

“We are honored to have World Marketing Group represent the growing incentives and events business to Asia from North America, their specialty for over three decades,” stated Jim Reed, CEO Destination Asia Group. “Our dedicated meetings and events divisions are at the heart of the Destination Asia Group, aligning our services with the growing demand of business group travel to Asia. Our shared legacy of market knowledge and customer service in incentive travel and event management elevates our offering to effectively meet the growing customer expectations of this region.”

 

“Our 35 years of working with North American clients on their Asian programs aligns with Destination Asia’s superbly delivered customer experience,” said Jane Schuldt, CIS, CITE, President, World Marketing Group. We believe Destination Asia’s laser focus on Asia-only operations positions them to deliver unparalleled value to customers seeking unique experiences. We look forward to putting the force of our expertise behind their initiatives.” 

 

About the Destination Asia Group

 

Destination Asia was founded in 1996 by Jim Reed, Founder and CEO, and Addie Hirunkate, MD of Destination Asia Thailand, as a destination management company. Operations are located in 11 Asian countries, supported by 33 offices in Thailand, China, Hong Kong, Vietnam, Japan, Singapore, Indonesia, Malaysia, Cambodia, Laos and Myanmar (Burma).” As a network, they specialize in worldwide incentive and events business, and offer the services of more than 630 employees to their customers.

 

About World Marketing Group

 

World Marketing Group, based in Minneapolis, MN was founded in 1980 by Jane E. Schuldt, CIS, CITE, as a North American based contract sales and marketing organization to serve Asian destination management companies.  World Marketing Group is specialized in business and brand development for incentive, meeting, conference and event segments, providing representation and planning assistance to over 30 countries worldwide for North American-based third party, association and corporate clients.

 

The Destination Asia operating offices to be represented by World Marketing Group are Thailand, China, Hong Kong, Vietnam, Singapore, Indonesia, Malaysia, Cambodia, Laos and Myanmar (Burma).